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Maccabi USA Cycling
Sponsorship proposal2013
MACCABI USA CYCLING: BACKGROUND
PURPOSE
MISSION
GOALS
Maccabi USA Cycling is the official US national team that is going to compete in the 19 th Maccabiah Games in Israel in July 2013. The team is seeking financial and material support to help 30 cyclists in the Open and Masters and male and female classifications
MUSA's mission is to promote and build Jewish pride through sports, connecting Jews the world over through competition in Israel every four years. MUSA seeks to perpetuate and preserve American Jewish pride through sporting events that embody the Maccabi ideals of Jewish continuity, Zionism, and excellence in sport.
MUSA is a non-profit organization and relies on fundraising to assemble and send teams to the Maccabiah Games.
MUSA Cycling is looking to raise a total of $10,000 to support our athletes, directly subsidizing Open athlete participation, and contributing to basic uniform, transportation and medical support for athletes.
MACCABI USA CYCLING: BACKGROUNDTHE GAMES US SUCCESS RETURN IN M18
Started in 1932, and now the 3rd largest
global sporting event, held in Israel every 4 years
Brooklyn native Sam Zeitlin wins gold for
MUSA Cycling in 1965
After a hiatus, MUSA Cycling returns, now
boasting professional, semi-professional, and
amateur racers
GETTING INVOLVED: REASONSTHE RIGHT AUDIENCE
THE RIGHT IMPACT
THE RIGHT RETURN
REACH: CYCLING CONTINUES TO SOAR IN POPULARITY66% growth in competitive cyclists, 79% increase in cycling clubs in the US 2002-2012
QUALITY: CYCLISTS ARE YOUNG & AFFLUENT87% are 18-44, 63% are professionals, average HHI of $88,000
501 3 (c): All & any donations to Maccabi USA Cycling are 100% TAX-DEDUCTIBLE
ADVOCACY: CYCLISTS SUPPORT THEIR SUPPORTERS83% of cyclists have higher consideration of brands that support cycling 92% of sponsored cyclists advocate for their sponsors
GETTING INVOLVED: VALUE
CYCLING KIT: Logo inclusion on team and supporter uniforms (placement based on level of contribution)
LOGO RIGHTS: Rights to use the Maccabi USA and MUSA Cycling logo
COMMUNICATIONS: Inclusion in all Maccabi USA communications assets(placement based on level of contribution)
ATHLETE ADVOCACY & ENGAGEMENT: Competing cyclists promoting your brand and appearance at relevant events
EVENT ATTENDANCE: Ability to attend opening or closing ceremonies, and races (exclusive of travel)
THE VALUE EXCHANGE WE PROPOSE
FINANCIAL SUPPORT
MATERIAL SUPPORT
Corporate sponsors contributing funds of $1,000 or greater
Corporate sponsors contributing goods that can be used by athletes
GETTING INVOLVED: HOW TO DONATE
ONLINE DONATION CHECK
Click here
Please make sure to put“Cycling” into the comments
Payable to
Maccabi USA Cycling1926 Arch Street, 4R
Philadelphia, PA 19103
