MacBerg & Rodas

Advertising

OutlineOutline

IntroductionIntroductionIntroductionIntroduction

MacBerg & Rodas: is an Advertising, Marketing and Consulting firm specializing in the Latino Market with years of service to businesses such as yours targeting and growing within the Latino Market.

Latino Faces:Latino Faces:Latino Faces:Latino Faces:

Introduction - Latino MarketIntroduction - Latino MarketIntroduction - Latino MarketIntroduction - Latino Market

We hear about the Latino/Hispanic market all the time how does that impact me?

Is my infrastructure set up to serve them? What will it take for me to reach them? How can I select the right media? How long will it take to make an impact? Is my message going to be perceived

correctly?

Common Questions and Concerns:Common Questions and Concerns:Common Questions and Concerns:Common Questions and Concerns:

Source: Chicago 2006 Nielsen Universe Estimates ; Mar04 – Feb05 Chicago Hispanic Scarborough & 2005 Global Insight-Hispanic Market Report-Univision Communications

YoungerMedian age 25.0 vs.

37.6

Have Children in HH

61.4% vs. 33.5%

Under Age 50

87.7% vs. 69.9%Larger Families 3.7 vs. 2.5

5th largest Average

Household Income in U.S. -

$72K

Home Owners49.4%

with 33.0% holding a Mortgage

Male Skew Comparison52% vs. 48%

Higher Employment than

Non-Hispanics72.2% vs. 65.5%

Hold Onto CultureThrough language (88% speak some Spanish), food, music, celebrations

Education is a Priority35.9% have attended 1+

years College

Hispanic Consumer - CharacteristicsHispanic Consumer - CharacteristicsHispanic Consumer - CharacteristicsHispanic Consumer - Characteristics

MacBerg & Rodas: Agency Overview:Agency Overview:

Consulting Services:Consulting Services:

General Services:General Services:

Media Partners:Media Partners:

Television: Univision Television TeleFutura Galavision Telemundo Entravision Communications TV Azteca Liberman Television & RadioPrint: Hoy Newspapers La Opinion Al Dia La Raza Tu Casa TeleGuia

SplendorInternet: Univision.com Yahoo.com MSN.com

Radio: Univision Radio SBS Radio Clear Channel Liberman Radio Bustos Media Citadel Communications Entravision Radio American General Media

Out of Home:CBS OutdoorTitan Clear Channel OutdoorCemusaFuel OutdoorTactical Imagen

Our Media Partners are located all across the US and Puerto Rico. Following is a partial list of the predominant Spanish language media outlets:

Spanish Language Media Outlets

*Most renowned Spanish Language Media Outlets- Not all inclusive.

Summary:Summary:

!!Trabajemos Juntos!Trabajemos Juntos!Let’s Work Together!Let’s Work Together!

!Gracias!Thank you!