MAAT LAB

2.1 Conventional media

Traditional media : paper-based, object-based

Digital media : now as a broad term including s/w, h/w, production, distribution

Cd-roms : storage and retrieving : in the early 1990s, NYU ITP-cd-rom production video 1 Hard Disk

Think about the relationship between h/w & s/w!

2.2 Shifting to the internet2.2 Shifting to the internet

The internet network: net, wi-fi, 3G, 4G, LTE, cloud, …

Internet services: Email, Web, SNS, SNA, … video

2.3 The paradigm shift2.3 The paradigm shift

Fax email attachment, digital photograph

Telephone VoIP(voice over IP) phone, SMS, Facetime …

Technology shifts, the paradigm shifts : in physical, mental, spiritual

2.4 Design and technology

Too much or too little?1)how much the designer should know about the technique2)dynamic ‘pushing the envelope’: interaction between

them

New media, old ideas: text only vs. web text (old vs. new)

Old media: technician invents new media, then creativity is needed. : Walt Disney vs. Thomas Edison

2.5 A design vocabulary (designers’ considerations)

Technological influences: Everything is possible (theoretically)1) Physical medium (limitation and speed)2) File formats3) Authoring programs: QuarkXPress,

InDesign4) Viewing it: [multi]platforms

2.5 A design vocabulary (designers’ considerations)

New technology = old restrictions: new form of technology, the same

restrictions decision?

Creativity with restraint: new media is a strange mixture of

frustrating restrictions and amazing possibilities