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February 15, 2017
Ann Arbor, Michigan USA
MaaS is Emerging in Michigan
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How did we get to a place where Maas is emerging in Michigan?
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“The person who is the star of
previous era is often the last
one to adapt to change, the last
one to yield to logic of a
strategic inflection point and
tends to fall harder than most.”
Andrew S. Grove
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One Month…
+ +
+ +
+
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$8 Billion
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$1 B
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What does this challenge and opportunity mean for Michigan?
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An Urban Centered World
U.S. 85% Urban China 55% Urban
2020
Total Population 7.7 B
U.S. 90% Urban China 73% Urban
2050Total Population 9.5 B
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Obligatory Megatrend Slide
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1980 2010
Our Auto Industry Continues to Change
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$23+ Billion40,000+ direct jobs
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$57
Billion
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23%US Auto Production
15%NAFTA Production
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16 OEMS
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61 Of Top 100 NA Suppliers HQ
1800 Supplier Facilities
1400Tool & Die Companies
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80% U.S. Auto R & D
in Michigan
$10 B
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Protecting and
growing these assets
is our main objective,
However the challenge
is capitalizing on this
dynamic change…
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Global Auto Industry
$3 Trillion
Personal Mobility in a
Shared Economy
$10 Trillion
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"The future of the car is in Silicon Valley"
July 8, 2014 7:17 p.m. ET
The future of the car is in
Michigan
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MOBILITY BLUEPRINTS FOR MICHIGAN
LAUNCHED IN 2012 LAUNCHED IN 2013
Lead in sustainable mobility & multi-modal systems Lead in vehicle/infrastructure technology Ensure MI remains a top 3 region for global R&D spending and employment Catalyze growth in advanced and interactive, smart, connected transportation
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How to Position Michigan
AssetsStrategic
Convening “Go and See”
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OEMS
Suppliers
New Automated &Autonomous
Vehicles
Personal Mobility
Data ServiceLocation ServiceTelematics
http://www.drivesweden.net/en
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Global Positioning
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2015
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Michigan Mobility Initiative
Launched May 2015
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Senate Bills 995-998
Connected and AutonomousResearch Leading Legislation
2 Cultivate the entrepreneurialecosystem
3 Promote Michiganculture andplace to attract talent
1 Initial Assessment of Michigan Universityand College degrees Focused on Connected and Automated Vehicles
PROJECTS POSITIONING
PEOPLE POLICY
MOBILITY INITIATIVE
FOCUSAREAS
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Policy
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Positioning
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Positioning
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Projects
Mcity ACM
Michigan is home to the largest deployment of Vehicle to Infrastructure (V2I) technology in the United States called
the Smart Corridor.
Smart
Corridor
Kettering
University
GM Mobility
Research
Center
Keweenaw Research
Center
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People“Create the ecosystem for start-ups…it’s the
environment you provide.”
“Self develop an army of great minds.”
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Rank Occupation
Job
Postings
FY 2010
WIN
Region
Job
Postings
Q32014-
Q32015
WIN
Region %change
1 Software Developers, Applications 813 4,192 416%
2 Mechanical Engineers 646 3,134 385%
3 Electrical Engineers 363 2,362 551%
4 Manufacturing Engineers 360 1,786 396%
5 Industrial Engineers 293 1,947 565%
6 Production Workers, All Other 149 1,323 788%
7 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products573 1,779 210%
8 Maintenance and Repair Workers, General 245 1,258 413%
9 First-Line Supervisors of Production and Operating Workers 259 1,194 361%
10 Laborers and Freight, Stock, and Material Movers, Hand 106 1,122 958%
11 Commercial and Industrial Designers 305 1,690 454%
12 Managers, All Other 278 1,244 347%
13 Computer Systems Analysts 289 1,046 262%
14 Inspectors, Testers, Sorters, Samplers, and Weighers 96 714 644%
15 Machinists 74 749 912%
16 Sales Managers 335 778 132%
17 Merchandise Displayers and Window Trimmers 111 496 347%
18 Civil Engineers 129 857 564%
19 Business Intelligence Analysts 168 839 399%
20 Software Developers, Systems Software 142 919 547%
Top Manufacturing Industry jobs - SE Michigan 2010-2015 YTD
Rank Occupation
Job
Postings
FY 2010
WIN
Region
Job
Postings
Q32014-
Q32015
WIN
Region %change
1 Software Developers, Applications 813 4,192 416%
2 Mechanical Engineers 646 3,134 385%
3 Electrical Engineers 363 2,362 551%
4 Manufacturing Engineers 360 1,786 396%
5 Industrial Engineers 293 1,947 565%
6 Production Workers, All Other 149 1,323 788%
7 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products573 1,779 210%
8 Maintenance and Repair Workers, General 245 1,258 413%
9 First-Line Supervisors of Production and Operating Workers 259 1,194 361%
10 Laborers and Freight, Stock, and Material Movers, Hand 106 1,122 958%
11 Commercial and Industrial Designers 305 1,690 454%
12 Managers, All Other 278 1,244 347%
13 Computer Systems Analysts 289 1,046 262%
14 Inspectors, Testers, Sorters, Samplers, and Weighers 96 714 644%
15 Machinists 74 749 912%
16 Sales Managers 335 778 132%
17 Merchandise Displayers and Window Trimmers 111 496 347%
18 Civil Engineers 129 857 564%
19 Business Intelligence Analysts 168 839 399%
20 Software Developers, Systems Software 142 919 547%
Top Manufacturing Industry jobs - SE Michigan 2010-2015 YTD
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Our Priority: Saving Lives
1.3 million deaths globally each year
90% by human error
2016: 1021 Traffic Fatalities in Michigan
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What is missing?The focus on MaaS.
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700,000
The 7.2&
The 131.6
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• Making it easier for Detroiter’s to get around their City• Providing options for millennials & others to live car free or car light• Providing support and enabling the auto and tech companies to
design, test and deploy new mobility solutions
MaaS for Detroit
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The 7.2
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Place
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I sold my home in Dearborn, turned over the lease to my car and embarked on pursuing the kind of life I wanted. One that immerses myself in the city I had grown to love and sharing my passion and exuberance with anyone willing to listen.Detroit is by no means new to me (we’ll discuss the 239 bars and restaurants I’ve been to later) so this isn’t an account of my first forays into Detroit, nor is it about me “discovering” the city. This is a community I’m proud to join, but know it’s bigger than me.
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The 131.6
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$40/day
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Our future
depends on positioning Michigan as
• The epicenter for Automotive Technology
• A Global Center of Connected & Automated Technology
• A place where problems are solved and people are
enabled through MaaS
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Michigan’s Automotive & Mobility Association
Our mission is to promote, retain and grow
Michigan’s signature industry
