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MaaS – Why ?Fluidtime Symposium, 7.6.2018Sami Sahala
MaaS –Why ?
Why are we here ?WE WANT TO LEARN MORE ABOUT MAAS
Why do we want to do that ?EVERYBODY’S TALKING ABOUT IT
Why the hype ?MAAS IS ONE OF THE MOST PROMISING IDEAS IN MOBILITY
Why is MaaS so promising ?
IT PROVIDES YOU NEW SERVICES
IT IS GOING TO BE MULTI-TRILLION $€ BUSINESS
IT SAVES THE WORLD
Whywill MaaSprovide newservices ?
ANYTHING IS MAAS…
TRANSPORT SERVICES WILL BECOME MORE ”VISIBLE”
“We’ve been doing MaaS for 30 years, we had joint ticket for busses and tram already 1986”
MaaS platform provider [X]…Our award winning vehicle rental management technology
From one week: Our MaaS product … is now available in Helsinki
“We’ve been doing MaaS for 30 years, we had joint ticket for busses and tram already 1986”
MaaS platform provider [X]…Our award winning vehicle rental management technology
From one week: Our MaaS product … is now available in Helsinki
INTEGRATED
PT TICKET
BACK OFFICE FOR
CAR RENTAL
(YET ANOTHER)
JOURNEY
PLANNER
CAR LEASE SCHEME
Whywill MaaSprovide newservices ?
ANYTHING IS MAAS…
TRANSPORT SERVICES WILL BECOME MORE ”VISIBLE”
Why is MaaS going to be big business ?
ANYTHING IS MAAS...
THERE’S WHOLE NEW VALUE CHAIN
THE DATA
MAAS WILL REDISTRIBUTE THE PRIVATE CAR MARKET
Why is MaaS going to be big business ?
ANYTHING IS MAAS...
THERE’S WHOLE NEW VALUE CHAIN
THE DATA
MAAS WILL REDISTRIBUTE THE PRIVATE CAR MARKET
TRANSPORT MODES, (NEW) SERVICES
MAAS OPERATORSBACK OFFICE
COMPONENTS
APIs, OPEN DATA
AGGREGATORSCOMPREHENSIVE ”TRAVEL AGENT”
INTEGRATES AVAILABLE OPTIONS & PAYMENT
TRANSPORT
ENABLING ACCESS
Why is MaaS going to be big business ?
ANYTHING IS MAAS...
THERE’S WHOLE NEW VALUE CHAIN
THE DATA
MAAS WILL REDISTRIBUTE THE PRIVATE CAR MARKET
Why is MaaS going to be big business ?
ANYTHING IS MAAS...
THERE’S WHOLE NEW VALUE CHAIN
THE DATA
MAAS WILL REDISTRIBUTE THE PRIVATE CAR MARKET
MaaS Alliance members 31/5/2018
Whywill MaaS save theworld ?World is doomed unless we do something about it
Transport is one of the main villains to blame
Technological advancements can provide hugeimpactSo can regulation – just ban all nasty stuff
What if that’s not enough ?-> We need everyone to alter their behaviour too !
Can we order them to do that ? Often tried, not thateasy
Things will change when it’s a win-win for all parties
MAAS CAN DELIVER THAT
MaaSto make it as easy as possible to use
something else than your own car
Whywill MaaS save theworld ?World is doomed unless we do something about it
Transport is one of the main villains to blame
Technological advancements can provide hugeimpactSo can regulation – just ban all nasty stuff
What if that’s not enough ?-> We need everyone to alter their behaviour too !
Can we order them to do that ? Often tried, not thateasy
Things will change when it’s a win-win for all parties
MAAS CAN DELIVER THAT
MaaSto make it as easy as possible to use
something else than your own car
”smallest carbon footprints are not from carless persons”
Whywill MaaS save theworld ?World is doomed unless we do something about it
Transport is one of the main villains to blame
Technological advancements can provide hugeimpactSo can regulation – just ban all nasty stuff
What if that’s not enough ?-> We need everyone to alter their behaviour too !
Can we order them to do that ? Often tried, not thateasy
Things will change when it’s a win-win for all parties
MAAS CAN DELIVER THAT
MaaSto make it as easy as possible to use
something else than your own car
”smallest carbon footprints are not from carless persons”
Why should you – the city – pursue MaaS ?DELIVERS BEHAVIOUR CHANGE
DELIVERS MODAL SHIFT
DELIVERS MORE USAGE FOR PT
ENABLES MORE & BETTER SERVICES FOR YOUR CITIZENS
ENABLES NEW LOCAL BUSINESS
ENABLES FURTHER SERVICES ON IT’S PLATFORM
Why isn’t MaaS everywhere already ?
UNCERTAINTY, LACK OF KNOWLEDGE
FEAR OF UNKNOWN IMPACTS
FEAR OF CHANGE
FIX THAT
Kiitos, Thank you !
http://www.exportfinland.fi/web/eng/maas
