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La victoria del Storytelling: una comparación Obama- Sarkozy.
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A Victory for StorytellingA Victory for Storytelling::Nicolas Sarkozy and BarackNicolas Sarkozy and BarackObama parallel pathsObama parallel paths,, 20072007--20082008
Philippe J. MaarekProfessor @ University Paris Est - UPEC
Communication techniquesCommunication techniques:: a common triumph ofa common triumph ofpolitical marketing and communicationpolitical marketing and communication
An equal practice of modern marketing techniques Glocalization well understood: in search of proximity
Bringing into play personalization towardsBringing into play personalization towardsstorytellingstorytelling
A similar extensive personalization: from the candidatesintimacy to their physical bodies
Storytelling at its best
Communication techniquesCommunication techniques:: aacommon triumph of politicalcommon triumph of politicalmarketing and communicationmarketing and communication
An equal practice of modern marketingtechniques
Triangulation Internet
Communication techniquesCommunication techniques:: aacommon triumph of politicalcommon triumph of politicalmarketing and communicationmarketing and communication
An equal practice of modern marketingtechniques
Triangulation Internet
Glocalization well understood: In search ofproximity
Obama’s Grassroots campaign Sarkozy and the workers
Bringing into playBringing into playpersonalization towardspersonalization towardsstorytellingstorytelling
A similar extensive personalization: from thecandidates intimacy to their physical bodies
The candidates private sphere part of the campaign
Bringing into playBringing into playpersonalization towardspersonalization towardsstorytellingstorytelling
A similar extensive personalization: from thecandidates intimacy to their physical bodies
The candidates private sphere part of the campaign The candidates bodies as a communication tool
Bringing into playBringing into playpersonalization towardspersonalization towardsstorytellingstorytelling
A similar extensive personalization: from thecandidates intimacy to their physical bodies
The candidates private sphere part of the campaign The candidates bodies as a communication tool
Storytelling at its best Parallel personal histories Similar tools of storytelling
A Victory for StorytellingA Victory for Storytelling::Nicolas Sarkozy and BarackNicolas Sarkozy and BarackObama parallel pathsObama parallel paths,, 20072007--20082008
Philippe J. MaarekProfessor @ University Paris Est - UPEC
