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2010 Core Set
July 17 th , 2009
Product Release Date: July 17th, 2009
More Than Core
Product Type: Trading Card GameTarget Audience: Magic TMplayers.
Age 13+.Packaging: See Ordering Information for SKU breakout (last
page).
KEY SELLING POINTS
The 2010 Core Set is the cornerstone of Magic and the first core
set to feature newcontent (50% new!) in addition to a host of
classic cards.The 2010 Core Set will resonate with fantasy fans as
it features classic creatures fromthe genre , such as Vampires,
Dragons, & Sphinx .Because of the new content the 2010 Core Set
will be the first core set to be supportedby Prerelease and Launch
PartiesThe 2010 Core Set will be fully utilized in high-level
organized play; including Summer Grand Prix events.The 2010 Core
Set will also be the first core set to contain Planeswalkers.
SET SIZE AND PRODUCT OFFERINGS
There are 249 black-bordered cards in the 2010 Core Set . (15
Mythic Rare, 53 rare, 60uncommon, 101 common, 20 basic lands)
The 2010 Core Set will be sold in Booster Packs, Intro Packs,
& Fat Packs (Fat Packs contain 8booster packs).The expected
contents of a booster is 10 commons, 3 uncommons, 1 basic land, 1
tip/token card,and 1 rare card. A Mythic rare will appear in the
rare slot in approximately 1 in every 8 booster packs.6-card
Booster packs will besold in gravity feeds. Each booster pack
contains 1 uncommon, 3commons, 1 land, and one card that will
either be a rare/mythic rare, uncommon, or commoncard.
All trademarks are property of Wizards of the Coast LLC in the
USA and other countries. 2009 Wizards.
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2010 Core Set
July 17 th , 2009
MARKETING SUPPORT
Organized Play
Worldwide Pre-release Tournaments (July 11 th - 12 th,
2009)Worldwide Launch Parties (July 17 th - 19th, 2009)2010 Core
Set cards are legal in Constructed OP events immediately upon
release (July 17 th, 2009).
Promotions
In store merchandising program beginning early-June. Materials
will include: sell sheets, posters, andother POP.Different rare
foil promo cards will be given out with participation at Prerelease
and Launch Parties.
High-Frequency Advertising
Internet Advertising will be used between the months of
December-January on sites like: WildTangent, Runescape, Giant Realm
Network, Slashdot, and Sourceforge.
Magicthegathering.com Dedicated 2010 Core Set mini-site launch
in July. Teaser content such as card images and artwork will be
released before the prerelease to
begin hype for the set. Mechanical teaser content in the forms
of prerelease articles that tease the new cards of
the set begin 4 weeks before street date.
All trademarks are property of Wizards of the Coast LLC in the
USA and other countries. 2009 Wizards.
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2010 Core Set
July 17 th , 2009
Item Contents ProductCode
UPC ISBN MSRP Size Weight
Booster 15 cards 250350000 6 5356938861 6
978-0-7869-
5206-9
3.99 2.56x4.75x0.18
0.06 lbs
Booster Display 36 boosters XXXXX 6 5356938862 3
978-0-7869-
5207-6
143.64 7.93x2.68x4.93
2.36 lbs
Booster Master Carton 6 displays XXXXX XXXXX XXXXX 861.84
6.12x15.37
x8.56
16 lbs
Intro Pack 1 premiumcard, 40-carddeck, 1booster, learn-to-play
insert, 1Strategy insert
250360000 6 5356938874 6
978-0-7869-
5212-0
12.29 3.81
x6.87
x1.06
0.35 lbs
Intro Pack Display 5 Intro Packs XXXXX 6 5356938875 3
978-0-7869-
5213-7
61.45 7.18x6.87x3.93
1.9 lbs
Intro Pack Master Carton
6 displays XXXXX XXXXX XXXXX 368.7 8.12x20.87
x7.25
13 lbs
Fat Pack 8 boosters,card box,players guide,learn-to-playinsert,
landpack, anexcerpt from"The Purifying Fire"
250370000 6 5356938913 2
978-0-7869-
5218-2
34.99 3.5
x6.43x7.43
1.8 lbs
Booster Blister 1 booster 250380000 6 5356939220 0
978-0-7869-
5229-8
3.99 4.31"x8"x0.37"
0.08 lbs
All trademarks are property of Wizards of the Coast LLC in the
USA and other countries. 2009 Wizards.
