M1 = #1TaylorMade’s M1 Driver Becomes #1 Played Model In Its First Week on both PGA Tour &European Tour

CARLSBAD, CALIF. (September 17, 2015) – In its inaugural week on both the PGA TOURand European Tour, TaylorMade’s M1 Driver has become the number one played model onTour at this week’s BMW Championship and Open D’Italia, respectively. With the stakes ashigh as they are this late in the season and players rarely making equipment changes, amultitude of players made an immediate switch based on the impressive results they saw intesting.

In just two days of fitting prior to the first round of the penultimate tournament in the FedExCupPlayoffs, a total of 16 TaylorMade Tour staff players tested and were fitted into M1, electing toimmediately put the company’s longest driver ever** into their bags; a true testament to theunrivaled performance of M1 in its maiden week on Tour.

The list of players who made the switch into M1 460 for the BMW Championship include:

Jason Day, #1 in the FedExCup standingsDustin Johnson, #1 on the PGA TOUR in driving distance (319.9)***Justin Rose

Sergio GarciaFabian GomezJames HahnBrian HarmanTroy MerrittRyan PalmerBrendan SteeleShawn StefaniBrendon Todd

Additionally, 4 more players added M1 430 to their bags on Thursday. They include:

Steven BowditchJ.B. HolmesWilliam McGirtRory Sabbatini

At the European Tour’s 72° Open D’Italia, 25 players were fit into the M1 driver this week,having only seen the product for the first time on Monday. By the start of play, M1 was theleading driver model in the field, with many more players expected to add it to the bag over thecoming weeks.

Following more than two decades of advanced research and development, TaylorMade Golf,makers of the No. 1 driver in golf*, have developed a multi-material combination of a seven-layer carbon composite and titanium to unlock their longest driver in company history, M1.

Availability and Pricing

Available on October 8 at $499 USD, M1 460 is offered in 8.5°, 9.5°, 10.5° & 12° loft options,while LH models will be offered in 9.5° and 10.5° lofts. The M1 430 (RH only) will be offered in8.5°, 9.5° & 10.5° loft options. For more information, visit TaylorMadeGolf.com.

*#1 Driver in Golf claim based on combined 2014 wins and usage on the PGA,European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by theDarrell Survey Co. and Sports Marketing Surveys, Inc.

**Distance claim based on robot testing against TaylorMade drivers at better playerclub head speed

ABOUT TAYLORMADE GOLF

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf Company sells golf equipment, footwear, apparel andaccessories under the TaylorMade, adidas Golf, Adams and Ashworth brands. TaylorMade Golf Company posted2014 sales of €913 million.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of productsaround the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered inHerzogenaurach, Germany, the Group has more than 53,000 employees and generated sales of EUR 14.5 billion in2014.

***As of week ending 9/14.

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