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Designer
Researcher
Storyteller
Unlearner
Visualizer
Coder
Collaborator
Educator
Spring 2014
THE PORTFOLIO OF A SOCIAL SCIENTIST DESIGNER.
MAGGIE OLLOVE
UNLEARNING THROUGH DESIGN 3
I tackle complex and sticky situations. Through a participatory approach, I work to engage citizens to re-design their physical, social, and servive-based surroundings.
I weave together learnings from different fields to create an inclusive, and rigorous process to design. My tools include, storytelling, systems thinking, and communication design.
I challenge assumptions to locate, create, and implement alternative solutions. Currently working on problems of financial inclusion, public health, placemaking, and education.
UNLEARNING THROUGH DESIGN 3
3Unlearn ing
through Des ign
7Publ ic Hea l th and Human Centered
Des ign
23Smar t Farming in Emerg ing Markets
27Bui ld ing Green
Schoo ls
T A B L E O FC O N T E N TS
11Stor y te l l ing and
Systems Th ink ing
19Design Th ink ing in
the c lassroom
31Ser v ice Des ignand Hea l thcare
35Bike Advocacy
and Interaction
This document is a visual representation of the service TBAs will providing to pregnant women as part of the ENCC project. Its function is to visualize and align the roles and goals of various stakeholders involved in providing the ENCC service.
To use, follow the experience of each stakeholder from left to right as they move through the various “touchpoints” of the service, which are defined by moments of interaction between the service provider (TBAs as part of ENCC) and the service user (pregnant mothers).
The “Line of Visibility” separates actions that happen away from the service users direct experience, but are critical to the function of the service.
Areas of the service map that are currently blank mean that either no action is needed from the stakeholder at that time, or that information needs to be added to the service map.
A mostly empty version of the service map is provided on page 3 to walk through with various partners to gain input on how they perceive the service being offered.
*Please refer to the following pages for the complete document.
The “Physical Evidence” row is to help point out specific physical and tangible objects used, which is often useful in from a service perspective.
PROPOSED SERVICE DESIGN BLUEPRINT (MFSE model) v4
Using this documentBEFORE SERVICE IMPLEMENTATION
Location
Time
TBA’s sign agreement to refer mothers to local PHU’s in order to receive training and MFSE products
Potential mothers exposed to messaging, making them aware of ENCC role / opportunities
MCH aides prepared for referal from TBAs
ENCC exists as a semi-formal network amongst TBAs, and seen as a resource for TBA community
Healthkeepers has created and deployed a series of trainings for the Sierra Leone TBA community
Health Poverty Action has moved from active health training of TBAs to monitoring of ENCC project
TBA is continuously aware of newly pregnant women in community
TBA is linked with pregnant woman through existing familial or social networks
TBA refers motherto PHU for ANC.
Identifies laboring, ensures birth plan is activated and accompanies mother to PHU for delivery
Post-birth, TBA accompanies mother to home, refers mother to PHU for PNC visits.
Interactions with Mother at specified intervals. Confirms referral with MCH Aide. (How many is goal?) The goal would be 5 -10 referrals per TBA for ANC, PNC, Delivery. Emergency Multiple opportunities for products sales
May be utilized if complications arise during delivery
Made aware of high risk pregnancies
First formal meeting and exchange of health information. First opportunity to refer to PHU, connect with MNCH aide, make product sales and birth planning.
Monitoring? Field officers responsible for documentation of referal data
Mother
Mother delivers at PHU
Mother transitions to home to care for newborn.
Mother has visits with TBA at specific intervals during pregnancy: ANC 1,2,3,4. Mother purchases or saves for products
Visits PHU for ANC careMother receives information and advice on ANC, Birth Planning, Products.
Becomes aware of pregnancy
Choses at TBA, or is assigned one through familial or social networks
Mother home or local area
Mother home or local area
Mother home or local area
Mother home or local areaMultiple: home, PHUPHU PHU
Touchpoint Touchpoint Touchpoint Touchpoint TouchpointTouchpoints
PHU Provides delivery services for mother.Provides PNC for baby
Provides ANC care during referral visits. Monitoring for complications. Ensuring mother has essential meds
Rceceives high risk pregnancies
Provides ANCCare and identifies high risk pregnancy
PHU aware of initial “consultation” through monthly meeting with TBAs.
Continuing awareness of pregnant women in community via TBA network?
Deployment of training. How is training broken down? Multiple visits? Informational exchange between TBA and mother occurs in what way?
?
Physical object (bracelet/card) used as documentation of TBA referral.
Products may be purchased. Is there any other physical record of interaction between TBA and mother?
TBA documents referral for ANC, Delivery, High Risk, Complications. Mother receives referral card/bracelet (green, yellow, card)
Documentation of deliveries (live births, still births) Documentation of EmONC referrals
Resource sharing, ensure that basket of goods and educational materials are ready.
TBA disseminates knowledge, first opportunity to sell products and distribute essential mnch medicines.
HPA is proving goods to TBAs and frequent monitoring and supervision
Field officers monitor TBAs at the community level. Supervision with TBAs in the home. Meet with TBA and PHU staff monthly
Line of Visibility
Ongoing 1st Trimester 1st - 3rd Trimester
TBA
PHU
EMNOC
HPA
Physical Evidence
Ministry of Health
HK Training
ENCC Title TBD
TIME
STAKEHOLDERS
SHEET TITLE
SHEET NUMBER
Design Collective
BODYBRAIN
PROJECT
CONSULTANTSBODYBRAIN
ENCCUPDATES:Katie goes to Ghana to meet with Health-keepers (implementing partner, stakeholder, expert on health training). Then goes to SL to meet with Health Poverty Action (HPA) (implementing partner? TBA expert) who will set up meetings with TBAs. So questions are geared to TBAs to see what we they want in the model (MFSE) around:
DELIVERABLES:1. Branding 2. [Non-literate] Communication of the Micro-finance Model (MFSE tool/presentation/poster)3. Supply Chain (system mapping/troubleshooting)4. Referral System (questions around that/something to keep in mind)
HCD: ENGAGE TO PROTOTYPE.
ENGAGE
DEFINE
IDEATE
PROTOTYPE
TEST
REFLECT
is an ongoing project from Fall 2013.
This project sought to improve Mother Nutrition and Childhood Health in several countries in Africa and in India. My team worked to incorporate human centered design and social innovation tools and methods into the pilot projects. This included the design of workshops for a largely illiterate population, strategy and network design, communication development to speak to health workers and mothers, and strategy for implementation. Five of those pilot projects are currently being implemented in areas across 3 countries.
OUTCOMESThese case studies are currently being implemented and evaluated.
COLLABORATORS:Grace TuttleAaron Cansler
MNCH
UNLEARNING THROUGH DESIGN 9
Pre
Short-Term Recovery
During
Long-Term Recovery
Preferred
local
national
Exper ience Knowl
edge
Pride
Reflec
tionpride
STO RY T E L L I N GA N D SYST E M S
T H I N K I N G
Pre
Short-Term Recovery
During
Long-Term Recovery
Preferred
local
national
Exper ience Knowl
edge
Pride
Reflec
tionpride
UNLEARNING THROUGH DESIGN 11
DESIGN ALIGN
is an ongiong project from Fall 2012.
This project understands that complex conlflict cannot be solved without first creating an understanding. By leveraging systems thinking and storytelling, this project seeks to create an accessible, holistic, and engaging understanding of conflict through narrative. Partners include: The Red Cross, CRCS Charcter School, Sandy Storyline and University of Design, Beirut.
OUTCOMESThis project was presented at the Systemic Design conference in Oslo in 2013 and will be published in the Formakademisk journal. The pop-up book will soon be released as a video on social media.
COLLABORATORS:Diala Lteif
UNLEARNING THROUGH DESIGN 13
1900 1943 1960 1975 1989 2005 2013
RUSSIA
IRAN
BEIRUT
USA
CONFLICT
KSA
MARCH 8 MARCH 14 SHORT-TERM ECONOMY
RAED CHARAF : SOCIOLOGIST
THE OTHER
LEBANON
9 8 6 ...
REPRESENTED VOTERS20%
PARLIAMENT SEATS128
EDUCATED WORK FORCE
35%
UNREPRESENTED VOTERS
80%
TAEF
KSA
TAEF ARGREEMENT
SEATS64
SEATS64
SOCIAL HATESOCIAL HATE
V/S
BRIBE
TRAFFIC JAM
NEPOTISM
NO ACCOUNTABILITY
CONFLICT MANAGEMENT
EXTREMIST REVOLUTION
MODERATE STABILITY
SECTARIANISM + CONFESSIONALISM
Carol Malouf : Political Specialist
PROTECTION PROTECTION
FEAR
LEBANESE CIVIL WAR
WEST EAST
NUMBER OF
DENSITY OF AMOUNT
OF NUMBER OF
DENSITY OF AMOUNT
OF
SYRIA
LEBANON
JORDAN
WEST-BANKSOCIETAL SECURIY DILEMNA
FOREIGN PATRONS
ISRAEL
FEAR
+
+
NO INFRASTRUCTURE
ATTITUDE OF NEGLECT
INDIVIDUALISTIC BEHAVIOR
RACISM
LEBANESE
ZA’IM
CONSTANTINOPLE
BEIRUT
JERUSALEM
BACHA
BACHABACHA
BACHA
BACHA
ZA’IM
ZA’IMZA’IM
ZA’IMZA’IM
NO LAW AND ORDER
LOCAL LEADER
ANARCHY
UNCIVIL SYSTEM
THUGS
MERCHANT REPUBLIC
OTTOMAN EMPIRE
GOLDEN ERA
INDEPENDANCE
“ENRICHISSEZ-VOUS!”
Gregory Buchakjian : Historian
BACHA
ZA’IM
ECONOMIC INSECURITY
ECONOMIC RACISM
RICH
POOR
MATERIALISTIC SOCIETY
GREED & PROFIT
NO PASSION
EDUCATION
COMMERCIAL
ART
NO RISK & INNOVATION LOWER QUALITY PRODUCTION
INDIVIDUAL INITIATIVE
SOCIAL RULES CONSERVATIVE SOCIETY
EXAGERATED EMANCIPATION
Marc Baroud : Designer
STEREOTYPES V/S UNIQUENESS
Freedom of Speech
HAZARDOUS SITUATION
Collectivity
Change
EXTERNAL FACTORS
Ahed Sboul : UN O¢cer
PHYSICAL INSECURITY
SECURITY
NO MORAL AUTHORITY
CORRUPTION : A SYSTEMS’ MAP
By Diala Lteif and Maggie Ollove
OPPORTUNITY
1900 1943 1960 1975 1989 2005 2013
RUSSIA
IRAN
BEIRUT
USA
CONFLICT
KSA
MARCH 8 MARCH 14 SHORT-TERM ECONOMY
RAED CHARAF : SOCIOLOGIST
THE OTHER
LEBANON
9 8 6 ...
REPRESENTED VOTERS20%
PARLIAMENT SEATS128
EDUCATED WORK FORCE
35%
UNREPRESENTED VOTERS
80%
TAEF
KSA
TAEF ARGREEMENT
SEATS64
SEATS64
SOCIAL HATESOCIAL HATE
V/S
BRIBE
TRAFFIC JAM
NEPOTISM
NO ACCOUNTABILITY
CONFLICT MANAGEMENT
EXTREMIST REVOLUTION
MODERATE STABILITY
SECTARIANISM + CONFESSIONALISM
Carol Malouf : Political Specialist
PROTECTION PROTECTION
FEAR
LEBANESE CIVIL WAR
WEST EAST
NUMBER OF
DENSITY OF AMOUNT
OF NUMBER OF
DENSITY OF AMOUNT
OF
SYRIA
LEBANON
JORDAN
WEST-BANKSOCIETAL SECURIY DILEMNA
FOREIGN PATRONS
ISRAEL
FEAR
+
+
NO INFRASTRUCTURE
ATTITUDE OF NEGLECT
INDIVIDUALISTIC BEHAVIOR
RACISM
LEBANESE
ZA’IM
CONSTANTINOPLE
BEIRUT
JERUSALEM
BACHA
BACHABACHA
BACHA
BACHA
ZA’IM
ZA’IMZA’IM
ZA’IMZA’IM
NO LAW AND ORDER
LOCAL LEADER
ANARCHY
UNCIVIL SYSTEM
THUGS
MERCHANT REPUBLIC
OTTOMAN EMPIRE
GOLDEN ERA
INDEPENDANCE
“ENRICHISSEZ-VOUS!”
Gregory Buchakjian : Historian
BACHA
ZA’IM
ECONOMIC INSECURITY
ECONOMIC RACISM
RICH
POOR
MATERIALISTIC SOCIETY
GREED & PROFIT
NO PASSION
EDUCATION
COMMERCIAL
ART
NO RISK & INNOVATION LOWER QUALITY PRODUCTION
INDIVIDUAL INITIATIVE
SOCIAL RULES CONSERVATIVE SOCIETY
EXAGERATED EMANCIPATION
Marc Baroud : Designer
STEREOTYPES V/S UNIQUENESS
Freedom of Speech
HAZARDOUS SITUATION
Collectivity
Change
EXTERNAL FACTORS
Ahed Sboul : UN O¢cer
PHYSICAL INSECURITY
SECURITY
NO MORAL AUTHORITY
CORRUPTION : A SYSTEMS’ MAP
By Diala Lteif and Maggie Ollove
OPPORTUNITY
TO THE RIGHT: a pop-up book created to tell the narrative of corruption in Beirut. This narrative emerged from ethnographic research and interviews conducted with people living within this conflict. Their perspectives were then mapped and themes and connections were found. Those themes formed the foundation of this book.
UNLEARNING THROUGH DESIGN 17
is an ongoing project from Fall 2012.
This project has developed various methods and tools for the K-12 classroom to introduce design thinking as a way to teach 21st century skills in engaging, action-oriented ways. The development and implementation of workshops, modules, curriculum, and reflective methods has created many student-led activities that have been introduced in such places as Riverdale Country School in Bronx, NY and Edgemakers working in San Fransisco.
OUTCOMESPieces of this project have been introduced into Riverdale Country School, and the Design Thinking module as a part of Edgemakers will be introduced in 4000 schools in Brazil in August.
COLLABORATORS:Christopher Patten
REFLECT.ED
UNLEARNING THROUGH DESIGN 21
MEET RUMA. Her husband – Pavan – was a farmer. He committed suicide because of the im-mense debt he was in from loans. Though this might seem like a drastic measure, farmer suicide is not uncom-mon in Tumkur and research papers suggest that the trend is a symptom of debt. Within the Department of Agriculture, there are measures to work with the families of farmers who commit suicide. A subsidy would grant Ruma XXXXXXXXXX (some money) to help ease her financial burden. However, this means difficult paperwork and complicated bureaucracy, and for Ruma this is almost impossible because of illiteracy and inexperience.
RUMA’S LOANSRUMA
INTERVENTION 1: FORM FRIEND SMS ALMANAC1 YEAR 5 YEAR
MARKETECONOMY
SOCI0-POLITICALFRAGMENTATION distribution
DEGRADING ENVIRONMENT
MARKETECONOMY
SOCI0-POLITICALFRAGMENTATION distribution
DEGRADING ENVIRONMENT
• Ruma joins the network and adds her expertise, providing the service that she has been given to others. • The sms Almanac will provide time-sensitive data such as weather and preventative measures for farmers
• Sms technology is already being used by indians of all income levels • There are many different languages, dialects, including illiterate farmers • This product will utilize the Smart Farming Network to customize experiences and needs
• form friend should provide social and informational connectivity • The concept should collect data to solve issues specific to individual’s hardships • Provide potential to grow and tackle big issues
over time... insight
criteria:
methodology for form friend:
Hariti: the loan advisorA local employee of smart farming
PROLONGEDHELP:
WHERE TO START:
FORM FRIEND
FORM FRIEND:• SMS technology• Specific Dialect• Utilizes Network to customize
her experience and needs
Smart Farming Grid: Long Term Goal
middle men middle men
middle men
is a project from Fall 2012.
This project sought to develop a Smart Farming system to support the growth of farming in emerging countries. Reliant on SMS texts systems, this project is currently being implemented in Tumkur in southern India. This project included multiple workshops, collaboration with on the ground partners, prototypes, and scenario and strategy building.
OUTCOMESThis project will be further developed and implemented over the next few years by a NGO in Tumkur.
COLLABORATORS:Taylor KuhnBernd RiedelRie WatanabeBridget Sheerin
THE TUMKUR PROJECT
UNLEARNING THROUGH DESIGN 25
HOW
ARD ROAD, S.E.
North
Revisions
Seal
Project
2400 Shannon Place, SE
Drawing Title
Drawing No.
Teaching Garden
Savoy Elementary School
Washington, DC 20020
© Carvalho & Good 2010
Date: March 19, 2010
L101
Garden MaterialsPlan
B U I L D I N G G R E E N SC H O O LS
HOW
ARD ROAD, S.E.
North
Revisions
Seal
Project
2400 Shannon Place, SE
Drawing Title
Drawing No.
Teaching Garden
Savoy Elementary School
Washington, DC 20020
© Carvalho & Good 2010
Date: March 19, 2010
L101
Garden MaterialsPlan
UNLEARNING THROUGH DESIGN 27
is a project from Spring 2010 - Summer 2011.
A school garden designed, planned, and built with students, teachers, and administrators in a participatory manner. This multi-stakeholder, DC-based project was supported with green school curriculum and events. OUTCOMESThis project built a handicap accessible garden and living classroom on the shared grounds between two schools and is now maintained by students and teachers. This garden hosted several events, including the unvelining of the Go Green Forever stamps. COLLABORATORSJosh VolinskySean Miller
BUILDING GREEN SCHOOLS
UNLEARNING THROUGH DESIGN 29
is a project from Jan - April 2014.
In collaboration with LiveIWork and Memorial Sloan Kettering Cancer Center (MSK), this project developed user journeys, service maps, ethnographic research to envision and re-design the Recreation Room at MSK to be more holistic and respond to the needs of patients. This project was undertaken by the MFA Transdisciplinary Design program at Parsons. My role was coordinator between the three partners, mentor of students, and project developer.
OUTCOMESThis project concluded with specific service design proposals to re-design the Patient Pavilion. These ideas will be further developed and implemented over the next few years.
COLLABORATORSMSKLive|Work
PATIENT PAVILION
UNLEARNING THROUGH DESIGN 33
is a project from Fall 2012.
This poetic visualization of energy uses three bicycle-powered zoetropes to tell the story of bikes through history. Funded by The New Schools’ Green Fund grant, this interactive project asks riders to power the zoetropes by pedaling the stationary bikes. In doing so, the rider allows others to see the illustration within the zoetrope, while feeling herself the arduousness of creating energy through the feedback of a dynamo.
OUTCOMESThis project has been shown multiple times, including at the Greenmarket’s Eco Festival, Parsons’ Sidewalk Festival, and featured at the 2013 Youth Bike Summit.
COLLABORATORS:Rashid OwoyeleChristopher Patten
DYN-O-BIKES
UNLEARNING THROUGH DESIGN 37