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7/29/2019 M 1 PPT Chapter 1
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Chapter: Decrypting GlobalMegatrends© Chapter: Decrypting GlobalMegatrends©
All Rights Reserved 2008
Program Supporters
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Convergence of Globalization,Internet & Innovation
Megatrends have the power to influence consumer’s lives across countries, industries,
social classes and age groups.
Buddhism
Fastest growingreligion in US
Indian Curry
Most popular mealIn the UK
Threenager
People in their 30’s who actLike teenagers
99%Of South Koreans
Shop online
Gender
More men than womenValue personal
Appearance
Chinese GDPWill exceed US in 3-4- decades
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What are Global Megatrends?
Prepare for futurepossibilities
Anticipate future needs
Use poor informationwhen necessary
Expect the unexpected
Think both long term andshort term
Dreaming or fantasizingas a means to that end
learn from predecessors
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Globalization
Constantly evolvingtoward an idea of global
integration or synthesis ofeconomies, cultures,technologies, andgovernance.
Impacts what consumersconsume and whatcorporations produce.
Includes:
Economic integrationPolitical engagementTechnologicalconnectivityPersonal contactQuality of life
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Globalization Cultural Multipolarity
Emergence of cultural centers of
excellence arising all over the worldBollywood, Fashion centers in
China, India etc. Cultural Flows
The interconnectedness of globalmedia, technologies and the rise of theWorld Wide Web
Flows East to West: Sushi, Yoga, FengShui, Tai Chi, Acupuncture, Buddhism
The Global Workforce: EconomicIntegration
BRIC vs.. G6
Democracy, counter-terrorism, climate
change, individual rights.
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Rise of the Networks Internet technologies are transforming the whole value chain.
Wal-Mart integrating global supply chain
Seamless Procurement and logistics
Online sales to more than 1 Billion consumers
Born Global
Global e-business is a necessity Connectivity
Number of network connections outnumbering peopleto use them
Skype, EBay Convergence - amalgamation of previously separate
technologies such as audio, video, Internet and data that nowshare resources and interact with each other, synergisticallycreating new efficiencies.
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Open Innovation
Relates to the convergence of like mindedindividuals, corporations, competitors,
corporate suppliers, customers, and humannetworks working toward co-creating andinnovating products and services.
Companies are increasingly investing inWeb 2.0 that can harness collective
intelligence. Netflix Prize
threadless.com - t-shirt store
Wikipedia
Localization Industry
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Consumer Trends Acceleration of the pace of globalization
Resurgence of nationalistic and religious values
Counteract the trend of global consumerism
Individualism
Barbie alternatives
Fulla Doll - doll with head scarf andIslamic values
Sara Doll - for children in IranRazanne - for children in Muslim
countries Premiumization
The growing trend toward creating high endluxurious products in every product / servicecategory possible.
Bling H2O Gender Complexity
Cosmetics for male skin care
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Consumer Trends cont.
Eco-iconic: trend aims to create eco-friendly products with bold and iconic designs that customers can visibly show off.
Threenagers:
30 has become the new 20
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Web Globalization Trends Web globalization trend is the product of proliferation of the web and the
acceleration of globalization.
Innovative use of web to tap global markets.
Boost in Web Globalization Spending
Quick way to establish a market
Rise of Internationalized Domains
Domain names in Chinese, Greek, other non-Latin scripts Global Gateway Pages
Landing pages which help a user to select the country of their choice tobrowse content/products or services.
Geolocation Identifies the real world geographic location of a use by tracking their IP
address.
Multilingual Corporate Blogs
Reaching out to non English speaking customers and employees
Multilingual internal employee blogs
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Copyright © 2009:
The Complete Document is copyrighted including the pictures. Copyright © 2009 St Louis University.
Unauthorized Reproduction and Distribution is Prohibited.
The program module was developed by Professor Nitish Singh, John Cook School of Business, Saint LouisUniversity.
Published By: Executive Education Program of the John Cook School of Business at Saint Louis University.
All material presented in these online modules is only for internal educational use and cannot be reproduced,stored or transmitted in any form or by any means, without the written permission of the program leader.
Permission request can be sent to Professor Nitish Singh: [email protected]
The information contained in these online modules has been obtained from various academic and professional
sources, which we believe to be reliable. However, neither its completeness nor accuracy can be guaranteed.Recommendations and opinions are based on our interpretation of available information.