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Presented by Team 7 Presented to Alexander Hunte

Lytespark - Understanding the Customer

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Presented by Team 7 Presented to Alexander Hunte

APPROACH

INDUSTRIES

PRIORITY

REACHING

TIMEFRAME

EDUCATION

LEGALCONSULTINGMEDICALTRAINING

12

345

APPROACH1Initial and new view of the customer

INITIAL NEW

LEGAL

MEDICAL TRAINING

EDUCATION CONSULTING& AGENCIES

SMALL MEDIUM

LARGE

50 People limitCompetitive advantage

Tracing line - Short Run perspective

WHY?

TEAM LIMIT

FEATURES

FOCUS

LEGAL

MEDICAL TRAINING

EDUCATION CONSULTING& AGENCIES

LyteSpark is not just a communication tool but a management tool part of the strategic planning

and organizational culture of a growing company.

VALUE PROPOSITION

COMPETITION

INDUSTRIES2Definition - Overview - Interests - Needs - Features

EDUCATION

DEFINITION

Digital education

NEEDS

IN

TERE

STS

FEATURES

82%23,479SMALL COMP.

Sharing based

Knowledge Management

Reliability

Interactivity

Content Sharing

DigitalEducation

StorageWikiTool

Schedule

Higher Education Includes first, second and third stages of higher education as post-secondary education.

Adult and Other EducationThis category includes specialized training, i.e. education for people who are not in the regular school and

university system and are taking day or evening classes in schools or in special institutions.

TRAINING

DEFINITION

Digital education

NEEDS

IN

TERE

STS

FEATURES

On-line Experience

KnowledgeSharing

ContentSharing

Reliability

Security

Digitaltraining

StorageEvaluation

Tracking

Include: management consultants, coaches and personal development specialists, private colleges and independent educational establishments such as academies; trade associations and membership institutions; IT companies; publishers; and corporate universities. The sector includes a high

number of independent trainers

84%36,492SMALL COMP.

CONSULTING AGENCIES&

DEFINITION

Digital education

NEEDS

IN

TERE

STS

FEATURES

Team Management

Knowledge Management

Prioritization

24/7

Content Sharing

ProjectManagement

StorageTracking

Schedule

Consulting FirmsBusiness and management consultancies is an aggregation of Public Relations, Financial management,

Management of holding companies and Other business and management consultancy.Agencies

Niche agencies, marketing, publishing, HR.

97%125,278MICRO COMP.

MEDICAL

DEFINITION

Digital education

NEEDS

IN

TERE

STS

FEATURES

Disabled Patients

FastConsultation

HD Video

Security

Reliability

Telemedicine

Web CamCRM

connectivity

Agenda

Private doctorsSmall medical specialist or medical centers such as dental services, plastic surgeons that might have a

closer relationship and frequent communication with their patients.Rural health centers

Small hospital or health centers in the country sides with basic medical resources/personnel

84%36,492SMALL COMP.

LEGAL

DEFINITION

Digital education

NEEDS

IN

TERE

STS

FEATURES

Time Management

Fast Consultation

Security

24/7

Content Sharing

Client Relation

PrivateStorage CRM

connectivity

Agenda

Legal ServicesLegal services is an aggregation of Patent and copyright agents, Solicitors and barristers at law and Other

legal services. Entails the independant lawyers and small specialized legal firms.

83%24,588MICRO COMP.

PRIORITY3Pre-requisites - Entry order

6000 300 260

MOBILE POTENTIAL

DAILYDOWNLOADS

1 2 3 4 5 6

Wiki ToolSchedule

HD Video Tracking

CRM

ScheduleWiki Tool

Security CRM

Schedule

Brand

EDUCATION RURAL H. TRAINING PRIVATE DOCS LEGAL CONSULTING

INDUSTRY ENTRY ORDER

REACHING4Convince - Channels - Costs - Revenues

TRIAL PERIOD

JAN FEB MAR

3 - MONTH TRIAL PERIOD

TRAINING

LEGAL

CONSULTING

PROJECT TRIAL PERIODPERSONAL MEETING

ON-LINE SURVEY

CHANNELS

Robert O. Brinkerho�

EVENTS - WEBINAR

SOCIAL MEDIA

Connect & Direct offer

EducateCommunicationAwareness

£2500

FREE

£1200

COSTS & REVENUES

200,000

400,000

600,000

800,000

1’000,000

1’200,000

1’400,000

1’600,000

Q1 - 15 Q2 - 15 Q3 - 15 Q4 - 15 Q1 - 16 Q2 - 16 Q3- 16 Q4 - 16

OPTIMISTIC

REALISTIC

PESIMISTIC

EXPENSES

22,881COMPANIES

11,441COMPANIES

2,288COMPANIES

E M T LM C

£

TIMEFRAME5Pre-requisites - Resources

TRAINING CONSULTING

TIME LINE

2015 2016FEB APR JUN AUG OCT NOVJAN MAR MAY JUL SEP DEC FEB APR JUN AUG OCT NOVJAN MAR MAY JUL SEP DEC

E M T CLM

CRM APP

Security

BrandWikiTool

Schedule

HDVideo Tracking

Presented by Team 7 Daniel Rodriguez - Federico Asperges - Antonios Rousounelos

Amanda Ferreira - Geraldine Stoleru - Alyana Tan

THANK YOU