434-528-1144

Class “A” AdvancedMinor League Baseball

Affiliate of the

Marketing OpportunitiesMarketing Opportunities

rofessional baseball has been a part of the greater Lynchburg area for more than a century. We made our mark on Lynchburg and the surrounding communities in 1995 when we became the Lynchburg Hillcats. Since opening the gates to our renovated ballpark in 2004, we have become even more popular throughout the region. City Stadium is now one of the top venues in all of Minor League baseball, and our facility truly gives us the ability to entertain fans from the time they enter the stadium until the time they leave.

Quick Facts...Established............................................................................................1995Affiliation...................Class A Advanced Affiliate of the Atlanta BravesLocation.....................................................................Lynchburg, VirginiaBallpark.....................Calvin Falwell Field at Lynchburg City Stadium Capacity..............................................................................................4,281League..............................................................................Carolina LeagueSchedule.......................................................140 Games/70 Home GamesSeason..............................................................................April-SeptemberPopulation..................................................72,596 (City) 247,447 (Metro)Average Attendance................................157,388 (Season) 2,248 (Game)Championships................................................................1997, 2002, 2009

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Lynchburg

Advanced “A” Affiliate Of The

PrintPrintGameday Magazine

2010 MLB DraftBy Andrew Africk

TOP 10 LISTCincinnat i ’s Firs t 10 Picks

1. Yasmani Grandal- C, Univ of Miami (FL)2. Ryan LaMarre- OF, Univ of Michigan3. Devin Lohman- SS, Long Beach State Univ4. Brodie Greene- SS, Texas A&M Univ5. John Mugarian- RHP, Pensacola Catholic HS6. Andrew Cisco- RHP, Wando HS7. Jose Amezcua- RHP, Bellflower HS8. David Vidal- 2B, Miami-Dade CC9. Tanner Robles- LHP, Oregon State Univ10. Kevin Arico- RHP, Univ of Virginia

Bold indicates player has signed as of 6/16/10

QUOTABLES: Some Hillcats Remember Back to Their Draft Day

Devin Mesoraco, Drafted First Round (15th Overall) in 2007: “We had a state playoffgame that day that started before the draft. After the game, we went to a local sports barand watched it on T.V. It was good to share that moment with my teammates and my

family and to be drafted by the Reds in the first round is a dream come true.”

Brad Boxberger, Drafted Supplemental First Round (43rd Overall) in 2009: “It was just asurreal moment. I don’t remember most of it just because of everything going on, but it

was definitely exciting.”

Neftali Soto, Drafted Supplemental Third Round in 2007: “I was kinda nervous becausePuerto Rico is a small island, and we have to compete with the United States and

Canada. I was confident in my work done in Puerto Rico. I was so happy because Ithought they were not going to pick me. I was down in my house listening to it and I

didn’t know if someone was going to pick me or not and the Reds came out ofnowhere.”

Courtesy: Miami Sports Media RelationsCatcher Yasmani Grandal

Every fan who walks into City Stadium will receive a FREE copy of the Hillcats Gameday Magazine. This col-lectible item features articles, rosters, biographies, stats and much more.

• Neweditionprintedeverymonth(fivetotal)• Color or black & white ads available• Coupons can be incorporated into ads• Take home item• Advertisements last all season long

Ticket Backs

Pocket Schedule

Each season more than 125,000 pocket schedules are distributedthroughouttheCentralVirginiaregionandfindtheirwayintohightrafficareas.• Available at over 400 storefronts in the area• Retains value over the course of entire baseball season• Coupons can be incorporated into ads• Restocked throughout the season

A ticket to the ballgame is the most prominent aspect of a Lynchburg Hillcats baseball game. The back of every season and gameday ticket will feature your coupon that can be redeemed at your location, offer-ing a great opportunity to drive business through your door. • Over 200,000 printed annually• Take home item

2010 Season Tickets

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Lynchburg

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signagesignage“Brand Awareness is critical to our business, and we found our presence with

the Hillcats a huge success. We were never forgotten and our experience opened doors to other contacts. Doing business with the Hillcats is impressive.”

Jack Hager - Regional Manager, JRN Operations, KFC

Beam Signage

Fence Signs

Scoreboard

Outfieldbillboardsarethemostpopularformofdisplayingyourcompany name at Lynchburg City Stadium. Fans view our bill-boards for at least three hours per game making this option a top source for brand awareness and logo recognition. Dimensions: Single - 8’ x 16’ Double - 8’ x 32’

“These large, backlit signs are prominently placed on the Hillcats state-of-the-art scoreboard and are easily visible to every fan in attendance while displaying all the necessary data of the game. Dimensions: Side Panel - 4’ x 5’ Bottom Panel - 4’ x 16’ Top Strip - 3’ x 28’

Sectional signage offers your company the opportunity to place youradvertisinginstrategichightrafficlocationsthroughouttheconcourse. Fans will view your sign numerous times throughout the game while going to and from the many amenities located through-out the concourse area. Dimensions: 15” x 6’

“

Dugout Tops

Field Signage

Stadium Steps

Video Board

Concourse Signs

“Dugout tops are one of the most popular forms of displaying your company name at Lynchburg City Stadium. Fans view our dug-out tops for at least three hours per game making this option a top source for brand awareness and logo recognition. Dimensions: Single - 6’6” x 16’6” Double - 6’6” x 33’

Youonlygetonechanceforafirstimpression.Thesestrategicallyplaced signs greet the more than 150,000 fans who storm through the gate at City Stadium. A high resolution digital picture can be incorporated into your ad. Additional space is available throughout the stadium seating area.

Catch the attention of the entire crowd with a pair of billboardsalongthefirstandthirdbasebaselines.Thesesignsfall into the sightlines of the fans thanks to their proximity to theactiononthefield. Dimensions: 2.5’ x 10’

These colorful signs are placed in strategic locations to produce maximum exposure, because of their proximity to the fans they allow your company to receive a larger presence and the ability to include more information than most forms of signage. Dimensions: 3’ x 6’

Location, location, location. These backlit signs surround the major source of information and entertainment during a Hillcats game. The video board features stats for all the players as well as mid-inning features and advertisements. Signage & commercial spots available. Dimensions: Side Panels - 10’ x 10’ Top Panel - 4’ x 16’ Commercial: :15 or :30 Seconds

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radio & New Mediaradio & New Mediaradio & New MediaBroadcast your company’s message during live broadcasts of Hill-cats baseball. The Hillcats broadcast covers all 140 home and road games throughout the season. The Hillcats radio network provides an extensive reach throughout the Central Virginia area that is enhancedbyliveaudiostreamingontheHillcatsofficialwebsite.

Facebook & Twitter

Newsletter

Every season the Hillcats will be updating their Facebook and Twitter accounts numerous times daily with news about upcoming promotions, transactions, game updates, and much more. As the presenting sponsor, your company’s logo will be included with the Hillcats logo on the title page. You will also receive additional exposure through piggybacking on the Hillcats marketing of their Facebook andTwitterprofilesthroughoutthecalendaryear.

These newsletters are packed with information about upcoming promotions and news stories. Much like Facebook, the Hillcats also offer exclusive deals to our newsletter subscribers throughout the season. As the presenting sponsor, your company’s logo and a link to your webpage will be included on every newsletter.

WebpageTheHillcatsofficialwebsite,www.lynchburg-hillcats.com,hasbecomethe number one ambassador for Hillcats baseball. Every month thousands of fans log on to purchase tickets, read player bios, stats, check league standings, read game recaps, etc. In addition to standard webpage features, lynchburg-hillcats.com streams the radio play-by-play broadcasts of every Hillcats home and road game. As the presenting sponsor of the Hillcatsofficialwebsite,yourcompany’slogoandlinkwouldbeplacedprominently on the main header of every page indexed through lynchburg-hillcats.com.

• Radio sponsorship inventory• :30 and :60 second radio commercials• Title sponsorship• Starting line-ups• Umpire line-up• Out of town scoreboard• Pre and post game show

Radio & Webcasts

• Star of the game• Play of the day• This date in baseball history• Home run inning• Any live action events (HomeRun,DoublePlay,etc.)

radio & New Mediaradio & New Mediaradio & New Media event sponsorshipevent sponsorship

Entertainment Acts

Fireworks

Giveaway Items

Guaranteed WinIn-Game Events

Fireworks sponsors are prominently featured in all advertising and marketing in local print, radio, web, television, and in-stadium media promoting your night. Your company will also have the opportunity to self-promote with an information booth on the concourse to display your products and capabilities. Additionally, your company will be featured in all of our Gameday Magazines distributed that month.

Nationally recognized celebrities and entertainment acts bring fans storming into City Stadium. These one of a kind nights provide lasting impressions to everyone in attendance. The Hillcats have a wide variety of acts that can perform in Lynchburg, and personalities can be booked tomatchyourcompany’sspecificneeds.

Whether you sponsor caps, t-shirts, bobbleheads, or logo baseballs , your company’s name can be show-cased on one of our limited edition items handed out to our fans as they enter the ballpark throughout the season.Giveawayscanbecustomizedtofityourcom-pany’s needs.

BobbleheadsBaseball Caps

Logo BaseballsMini Bats

Beach TowelsSchedule Magnets

Fleece BlanketsPosters

UmbrellasT-Shirts

Exciting and humorous, the mid-inning contests and promotions that make minor league baseball popular pro-vide an excellent way to build brand awareness to our fans.

Every home game during the season the Hillcats have a “Guaranteed Win” sponsor. Regardless of whether the Hillcats win or not, every fan in attendance will win a gift certificate/couponofyourchoice. This is a great way to getfoottrafficthroughyourdoor.

Examples

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naming rightsnaming rights

Foul Poles

Kids’ Zone

Picnic Areas

Team Store

Wheel of Fortune

City StadiumWant to make a splash in the Lynchburg community? City Stadium naming rightsisthemostuniqueandidentifiableformofadvertisingintheCentralVirginia area. Name recognition will be included in all forms of print, radio, web, and everything in between!

The Kids’ Zone is one of the most popular destinations at City Stadium. Thiskid-friendlyareafeaturestwolargeinflatablesforchildrenofallages to utilize.

Hop onto one of the newest trends in professional baseball. These unique foul pole advertisements have been gaining popularity throughout the Minor Leagues and are also being seen at Major League ballparks.

The Picnic & Party Deck has quickly become the most popular destination within City Stadium. During virtually every game the Picnic and Party Deck is used to host Hillcats pre-game picnics held by local companies.

TheofficialretailstoreoftheLynchburgHillcatsisa1,000square-footstorethatfeaturesawidearrayofofficialHillcatsgearandnoveltyitems.Teamstoresponsorshippresenceextendstoourofficialonlinestoreatlynchburg-hillcats.com.

The wheel of fortune guest relations area is one of the most popular destinations inside our ballpark. Fans use this area to pick up their Gameday Magazines and prizes given away throughout the course of the game. Fans also can test their luck on our wheel of fortune wheel to win a prize!

ticketsticketsBy becoming a Naming Rights sponsor of the Lynchburg Hillcats your company

truly becomes a part of the fans’ baseball experience. Your company’s impression is integrated into the ballpark’s atmosphere and design. If your desired area is

not on this list, let us know and we can get creative with your exposure.

naming rightsnaming rights ticketstickets

“Hillcats season tickets have been a wonderful addition to our employee benefitportfolio.Thereisneveraticket left unused at the end of a

season. We use them as part of our Company Night at the Ballpark event

as well as for entertaining out-of-area & out-of-country employees or

visitors visiting Lynchburg. The fam-ily friendly atmosphere is a perfect

fitforourcompany.”

Jim Burns, PHRManager, Human Resources

Andrew Solutions

Season tickets are no longer just for the hardcore fans. Local and national corporations are now using Hillcats season tickets as an inexpensive “thank you” to their employees and for

entertaining clients. The Hillcats offer reserved seat season tickets as well as general admission tickets. Season ticket packages also come with reserved parking passes which

allow you convenient access to the ballpark for every game. In addition, your company will receive the numerous perks outlined below.

“ “

• VIP parking pass to all 70 home games• Giveaway item reservation• 10% discount at the team store• First choice for playoff tickets• Enteredintoourannualskyboxseasonticketholderraffle• Unused out of date tickets can be used as general admission

tickets during any regular season home game• Nameplate on seats for reserved seat season tickets

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1/2 Season (35 games) $6,000

Full Season (70 games) $12,000

luxury boxesluxury boxes

• Eightbalconyseats• Fourbarstoolswithcountertopspace• Refrigerator• Sinkwithbuilt-incabinetry• Carpetedflooring• Individualclimatecontrolsystem• Speakersystemtiedintogamebroadcast• Telephoneandcablehookups• Waitressserviceduringgames• Comfortablefurniture(rentalboxes)• Pre-orderfoodandbeveragesfromexclusivemenu• Reservedparkingpasses(leaseonly)• Exclusiverestroomstoluxuryboxpatrons• Elevatoraccess• All-You-Can-Eatballparkstylebuffetavailable

Benefits

Annual Leasing Nightly RentalsSunday-Thursday $300 Friday-Saturday: $400

All-You-Can-Eat Buffet: $200

Watch the best show in town from the best seats in the park!The Hillcats have twelve luxury boxes for lease each season as well as two for rent during every homegame.Alongwiththebestviewofthefield,theseexclusiveboxesallowyourcompanyto

entertain its’ clients, or executives as they enjoy championship Hillcats baseball in climate-controlled surroundings.

groups & Picnicsgroups & Picnicsluxury boxesluxury boxes

Groups and Picnics Receive

Picnic InformationYearafteryearpicnicsarethemostpopularformofgroupoutingatCityStadium.Theseuniqueeventsofferlife-longmemoriestoallinattendance.Picnicsstartanhourandthirtyminutesbeforegame-timeandlastuntilfirstpitch.Thecustomizableall-you-can-eatmenuincludeshotdogs,hamburgers,bakedbeans,cookies,sodaandchips.Beerandotheradd-onsare

availableaswell.LettheHillcatsdoalltheworkforyournextouting.Picnicdatesarefirstcomefirstserved,soreserve

yourdateearly!

• Nowaitinginlinefortickets• Reservedchairbackseatingisavailable• SpecialwelcomeonP.A.systemandvideoboard• Opportunitytodisplayorganizationalbanner• Opportunitytoparticipateinfirstpitchceremony• Opportunitytocustomizeafoodordrinkvoucher• Stadiumexclusivityforbeginningofpicnics

Hillcats First Base Picnic Deck

“Whenever I schedule a company event with the Hillcats, I know we can all relax and enjoy the game, while their staff takes care of all the arrangements. The Hillcats’ emphasis on “family fun” en-sures that our employees and their families all have a great time.”

Justin Reid, Human Resources, The Harrington Corporation“ “

Looking for more than just 9 innings of fun?Host your group outing or hospitality event at City Stadium. Bring your group and let us do all the work! You can catch a ballgame and have a cookout all in one evening for one low price. Plus, the Hillcats staff will take

care of all the preparation, cooking and cleanup for your event. These unique all-you-can-eat cookouts are great for corporate outings, family reunions, church outings and all other social gatherings.

434-528-1144

Lynchburg City Stadium3180 Fort Avenue

Lynchburg, VA 24501

Phone: 434-528-1144Fax: 434-846-0768

www.lynchburg-hillcats.com