Lyle R. Wetsch MBA, MSc. Mgmt Developer & Facilitator of the Digital & Social Media Program Associate Professor of Marketing Faculty of Business Administration Memorial University of Newfoundland Mr. Wetsch is an Associate Professor of Marketing at Memorial University of Newfoundland with over 200 presentations and publications in the past 13 years. Through the Gardiner Centre at the Faculty of Business Administration he has designed and offers training through the Digital & Social Media Program. The Digital and Social Media Program consists of 3 core three day training programs including: Digital and Social Media Strategy & Tactics; Digital Communication, Engagement and Advertising; and Digital and Social Media Metrics, Measurement & Analytics as well as many industry specific and occupation specific training. Training is delivered through the Gardiner Centre at the Faculty of Business in St. John’s, Newfoundland, partner training locations across Canada (Carleton University, Ottawa, ON; University of Saskatchewan, Saskatoon, SK; University of Alberta, Edmonton, AB; as well as at client locations) and through the DSMP Online Training Platform. His company, Digital Marketing Consultants has assisted businesses and organizations with the development, design and implementation of their Digital and Social Media Strategic and Tactical Plans. Academic Recognition: • Recipient of 2016 Society for Marketing Advances (SMA) Distinguished Teaching Award (first Canadian to receive award) • Recipient of 2014 Memorial University President’s Award for Distinguished Teaching • Recipient of the 2013 Hormel Master Teacher Award presented by the Marketing Management Association (first Canadian to receive award) Professional Credentials: • Google Partner (Digital Marketing Consultants • Google AdWords Certified • Google AdWords Search Advertising • Google AdWords Display Advertising • Google AdWords Mobile Advertising • Google AdWords Video Advertising • Google AdWords Shopping Advertising • Google Analytics Certified • Bing Ads Accredited Professional • Twitter Flight School Certified • Hootsuite Certified Professional • Hubspot Inbound Marketing Certified

Lyle R. Wetsch - Amazon S3...• Bing Ads Accredited Professional • Twitter Flight School Certified • Hootsuite Certified Professional • Hubspot Inbound Marketing Certified

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Page 1: Lyle R. Wetsch - Amazon S3...• Bing Ads Accredited Professional • Twitter Flight School Certiﬁed • Hootsuite Certiﬁed Professional • Hubspot Inbound Marketing Certiﬁed

Lyle R. Wetsch MBA, MSc. Mgmt

Developer & Facilitator of the Digital & Social Media Program

Associate Professor of MarketingFaculty of Business AdministrationMemorial University of Newfoundland

Mr. Wetsch is an Associate Professor of Marketing at Memorial University of Newfoundland with over 200 presentations and publications in the past 13 years. Through the Gardiner Centre at the Faculty of Business Administration he has designed and offers training through the Digital & Social Media Program.

The Digital and Social Media Program consists of 3 core three day training programs including: Digital and Social Media Strategy & Tactics; Digital Communication, Engagement and Advertising; and Digital and Social Media Metrics, Measurement & Analytics as well as many industry specific and occupation specific training. Training is delivered through the Gardiner Centre at the Faculty of Business in St. John’s, Newfoundland, partner training locations across Canada (Carleton University, Ottawa, ON; University of Saskatchewan, Saskatoon, SK; University of Alberta, Edmonton, AB; as well as at client locations) and through the DSMP Online Training Platform.

His company, Digital Marketing Consultants has assisted businesses and organizations with the development, design and implementation of their Digital and Social Media Strategic and Tactical Plans.

Academic Recognition:• Recipient of 2016 Society for Marketing Advances

(SMA) Distinguished Teaching Award (first Canadian to receive award)

• Recipient of 2014 Memorial University President’s Award for Distinguished Teaching

• Recipient of the 2013 Hormel Master Teacher Award presented by the Marketing Management Association (first Canadian to receive award)

Professional Credentials:• Google Partner (Digital Marketing Consultants• Google AdWords Certified

• Google AdWords Search Advertising• Google AdWords Display Advertising• Google AdWords Mobile Advertising• Google AdWords Video Advertising• Google AdWords Shopping Advertising

• Google Analytics Certified• Bing Ads Accredited Professional• Twitter Flight School Certified• Hootsuite Certified Professional• Hubspot Inbound Marketing Certified