Digital Media Advertising and Messaging for Political Campaigns and Issued Based Organizations

OVERVIEW: 2015

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Swing Vote the 2008 comedy drama film about the entire U.S. presidential election determined by the vote of one person.

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Targeted and Focused Campaigns are the Playing Field Today

The Campaign Landscape has Changed

Voters want specific information about candidates and issues Traditional media too generalized, making less relevant and less targeted

Campaign costs are increasingly more expensive Must reach the right constituents at the right time with right message and do so

cost effectively

More voters and decision makers getting news through web and mobile

Digital and social media replacing traditional news sources

Digital advertising/messaging are growing because of their precise targeting, lower cost, and message delivery effectiveness

Web & Mobile have become the major battlegrounds for campaigns and issue-based organizations

Lyghtbox is Leading the Way LyghtBox is a Washington DC based digital media company, offering a complete solution to drive user engagement and deliver repeatable ROI for campaigns. Patented video-message technology platform: Delivers custom-tailored, targeted video messages that are keyword search driven

and contextually based content on publishers’ web and mobile sites. (Voters get the message most relevant to what they are reading)

The sync-roll technology helps ensure message delivery. In the commercial ad world, the technology has shown to substantially increase engagement with companies such as Land Rover, L’Oreal, and Unilever.

Reach and Targeting Effectiveness: Lightbox’s publishing network has 8,500 top tier, high-quality national and local news

and content web sites with premium inventory set aside for Lyghtbox;

The only source who can provide guaranteed local premium content and inventory.

Relationship with Apple iAds: Working with Apple to display political and issue-based ads on up to 200 Million Apple

devices in the U.S., targeted at key voter demographics;

Lyghtbox Digital Ad Platforms

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LyghtBox delivers advertising and messaging campaigns that are highly-targetedto audiences via several of digital ad platforms:

Our Proprietary LyghtBoxes (Video-Based Ad/Messaging Units)(please see http://www.LyghtBox.com/demo for samples)

Traditional Digital Display Ads

Native Ads

Apple iAds

LyghtBox’s network of 8,500+ publishers provides local distribution footprintfor ads and messages across the U.S., making precise placement possible.

3 Steps to Launching a Lyghtbox Campaign

1) Identify campaign target Audience that will be influenced

2) We identify and target Publishers, Geographies, Demographics, Keywords to reach audience.

3) Set Up LyghtBox pilot campaign program and/or Digital Ad Units Investment Dependent Upon campaign scope: (Setup work for Video, Text,

Infographics, etc.)

4) Launch pilot program based on desired overall reach and budget for a 30-60 day period.

Pilot establishes base-line and proves effectiveness

5) Upon completion, detailed campaign results provided -- views, clicks, demographics.

Based upon results and metrics a more extensive campaign can be planned and launched.

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Contact LYGHTBOX

LYGHTBOX LLC

Eric Balinski

ebalinski@synection.net

www.LyghtBox.com

PHONE: +1 973-903-9300

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