8/14/2019 LW Srinivas Rao
1/2
SSRINIVASRINIVAS RRAOAO
1444 S. Centinela, Apt. #5, Los Angeles, California 90025
Telephone: (510) 697-6334 [email protected]
Hard-working, creative and focused MBA Candidate eager to
contributeextensive talents toward supporting a dynamic company in
optimizing
bottom-line performance.
PPROFILEROFILE
Advanced knowledge of Web 2.0 concepts and able to capitalize on
web-culture communities and hosted servicessuch as
social-networking sites and blogs to significantly enhance
marketing reach and effectiveness. ~ Excellentunderstanding of
industry and trend analysis, competitive positioning, marketing
program development, and resultstracking. ~ Proven ability to
source, penetrate, and secure new business development
opportunities. ~ Dynamicability to quickly master new roles, tasks,
technologies, and responsibilities. ~ Impressive combination of
problemsolving, critical thinking, market research, and forecasting
skills. ~ Excellent ability to scrutinize and evaluateopportunities
for profitability, competitive advantage, and financial risk.
EEDUCATIONDUCATION
MBA Degree (in progress), Pepperdine University, Malibu, CA, to
be completed April 2009
International Program in Management, Fundacao Getulia Vargas,
Sao Paulo, Brazil, 2008Bachelors Degree in Economics, University of
California-Berkeley, Berkeley, CA, 2000
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
Founder, BizSkoolblog.com, Malibu, CA, 2007 to Present
Oversee and facilitate MBA internship search coaching services,
career-related podcasts, and advice viablogs to 1,500 unique
visitors monthly.
Social Media Strategy / Online Advertising MBA Intern,
Intuit/Turbotax.com, San Diego, CA, Summer 2008
Resourcefully designed framework for competitive analysis of
industry-specific online display advertisingand summarized findings
for Tax Year 07 and implications for Tax Year 08.
Demonstrated an exemplary team player work ethic in assisting
online advertising team in evaluatingmedia agencies, conducting due
diligence on syndicated research offerings, and partnering with
seniormarketing managers in creating integrated social media
strategy to meet defined marketing goals.
Strategically evaluated social media measurement vendors such as
Nielsen Buzzmetrics and TNS
Cymfony and compiled selection recommendations.
Client Services Internet Analyst, The Nielsen Company, San
Francisco, CA, 2006 to 2007
Successfully administered key account renewals with major
clients such as eBay and Yahoo and rangingfrom $30K to $500K
annually.
Applied dynamic analytical talents toward preparing and
presenting competitive insights, trend analyses,
consumption metrics, and behavioral/psychographic data to
account executives and existing clients.
Proficiently delivered client training on proprietary NetRatings
research software and tools.
Marketing / Merchandising Specialist, Monster Cable Products,
Brisbane, CA, 2005 to 2006
Project-managed initiative featuring 20,000+ products for
company booth at annual Consumer ElectronicsShow (CES) and other
high profile tradeshows.
Captured 10% increase in annual revenue from 5 Monster Cable
retailers by formulating innovative andeffective product placement
plan.
Decreased operational expenses by 5% through introduction of
merchandising software.
Account Development Manager, Forrester Research, Santa Clara,
CA, 2003 to 2005
Championed 150% increase in annual revenue from key accounts
representing $20K to $100K per year byproactively exploring and
identifying new business opportunities.
