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Luxury Portfolio At A GlanceWHAT IS LUXURY PORTFOLIO INTERNATIONAL® (LPI)?
A powerful luxury property program designed to:
• Deliver national and international exposure to your $1 million+ property listings
• Attract out-of-area buyers to your firm
• Give you access to additional marketing resources at significant savings
• Connect the most powerful luxury firms and sales associates
• Share the latest information about today’s luxury consumer
WHO MAKES UP LPI?
The firms that make up Luxury Portfolio are some of the most powerful independent brokerage firms and members of Leading Real Estate Companies of the World®. Of the 550 firms in LeadingRE, over 220 participate in this network.
Many of these firms are previous Sotheby’s firms, prior to the sale to Cendant and the creation of a franchise brand that is no longer exclusive to luxury properties. In addition, some Luxury Portfolio firms are also Christie’s affiliates and some also participate in Who’s Who in Luxury Real Estate.
HOW IS LPI DIFFERENT?
• This is a powerful collection of firms that consistently receives many accolades. Sources such as Unique Homes magazine, The Wall Street Journal, and REAL Trends have ranked Luxury Portfolio as listing the most expensive properties, having the best sales associates, being comprised of the most influential leaders in luxury real estate, and more.
• Our membership includes more than 220 real estate firms - 70+ of which are from outside the United States. This international expansion spurred us to become the only luxury real estate website that is translated into nine languages and displays property values in multiple currencies. Our attention to the international luxury real estate consumer has paid off: traffic to the site comes from over 200+ countries/territories per month.
• Our award-winning website markets approximately 50,000 listings annually and features more $1 Million+ properties in the U.S. than competitor sites such as Sotheby’s. We continue to selectively add members globally that drive those numbers even higher. LuxuryPortfolio.com elegantly showcases properties with a unique photo gallery to over 3 million high-net-worth consumers annually. In addition, luxury lifestyle trends and editorial content on our consumer-facing blog.
• We promote our website with aggressive print and digital advertising campaigns directly to affluent consumers and provide you with targeted promotional opportunities through publications such as The Wall Street Journal, Unique Homes, Luxe Interiors + Design, Mansion Global, FOUR, Yachts International and more, all at significantly reduced rates.
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Additional Marketing SupportLUXETRENDS® NEWSLETTER Position yourself as a local luxury expert and keep in touch with clients using our LuxeTrends® email newsletter that releases 11 times per year.
Sign your clients up for FREE in LuxeXchange under “Contacts”.
LUXURY PORTFOLIO PRINT MATERIALSTelling the Luxury Portfolio story can be critical for winning a listing. We get that, so we’ve designed a wide range of elegant yet affordable materials to be flexible enough to fit into your existing presentation, but different enough to stand out. To start your order, visit the “Toolbox” in LuxeXchange at xchange.luxuryportfolio.com
FIND US ON SOCIAL MEDIA
Facebook©
facebook.com/luxuryportfolio
Instagraminstagram.com/luxuryportfolio (@luxuryportfolio)
Twittertwitter.com/luxuryportfolio (@luxuryportfolio)
Pinterestpinterest.com/luxuryportfolio
LinkedIn®
linkedin.com/company/luxury-portfolio-leading-real-estate-companies-of-the-world
DIGITAL LISTING PRESENTATION This sleek digital version of our brand brochure is a great way to show your clients the advantages of being affiliated with Luxury Portfolio.
Visit luxurylistingpresentation.com or download the PDF in LuxeXchange under “Program Information”.
Jumbo Lifestyle Postcards
• Three different options available
• Starting at ¢.89 each
Property Flyers & Postcards
• Flyers starting at $1.25 each
• Postcards starting at ¢.82 each
Listing Presentation Sheets
• 8.5” x 11” single page flyer (6 options available)
• 11” x 17” 4-page foldover• Minimum order of 25• Co-Branded & Generic versions available
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Luxury Portfolio International® MagazineProduced twice annually, the Luxury Portfolio Magazine features content developed specifically for the high-end consumer. Each issue covers new topics surrounding real estate, design, travel and lifestyle.
Elevated by our network of real estate agents who specialize in the high-end, the Luxury Portfolio Magazine is distributed to their top clients — the most affluent home seekers around the world.
In addition, the magazine has significant U.S. and international distribution through direct mail, newsstands, first-class domestic and international airline lounges worldwide and to Leading Real Estate Companies of the World® and Luxury Portfolio International® member companies in 70 countries.
DISTRIBUTION INCLUDES:
• 70+ countries via member companies of Luxury Portfolio International® and Leading Real Estate Companies of the World®
• Real estate agents specializing in luxury
• Direct mailed to luxury home enthusiasts
• Sold on Barnes & Noble newsstands in the U.S. and premium placement at Indigo, Coles and Chapter bookstores throughout Canada
• International Newsstands in 70+ Countries/Regions: Abu Dhabi, Al Khobar, Australia, Austria, Bahrain, Belgium, Bermuda, Brazil, Canada, Caribbean, Cayman Islands, China, Costa Rica, Cyprus, Dubai, Ecuador, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, India, Indonesia, Iran, Italy, Jamaica, Japan, Jeddah, Jordan, Kenya, Korea, Kuwait, Lebanon, Luxembourg, Malaysia, Mexico, Monterrey, New Zealand, Nigeria, Oman, Panama, Philippines, Poland, Portugal, Puerto Rico, Qatar, Riyadh, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Trinidad, Turks & Caicos, United Kingdom, US Virgin Islands
• International Airline Lounges: Air France: Newark, Boston, NYC, Washington, DC; Swiss Air: Washington, DC; mirates: New York, Dubai; Alitalia: Rome, Milan, NYC; Virgin Air: Newark, NYC; SAS: Newark; Lufthansa: Frankfurt, NYC, Newark, Washington, DC: British Air: London, NYC (the NY lounge also includes Qantas, Iberia and Cathay Pacific); Air Canada: Montreal, Toronto, Vancouver; Korean Air: NYC, Seoul; JAL: Japan, NYC
REACHING 200,000 HIGH-NET-WORTH CONSUMERS ANNUALLY
Visit LuxeXchange to make a reservation at xchange.luxuryportfolio.comQuestions? Please email [email protected]
ISSUE RESERVATIONS CLOSE MATERIALS DEADLINE
September 2021/February 2022
Wednesday, May 26 Thursday, May 27
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Exposure Opportunities At A Glance
Global Wealth Report
On The CoverCrystal Pointe on Lake Tahoe
the ultimate resource for luxury real estate • design • exceptional lifestyles
The Expansion of Luxury Worldwide
FINANCIAL TIMES (House & Home Section | Weekend Edition)
Issue (Saturday-Sunday) Reservation Close Materials Due
November 6 - 7 Wednesday, October 20 Thursday, October 21
FOUR
Issue Reservation Close Materials Due
December 2021/January 2022 Wednesday, October 20 Thursday, October 21
YACHTS INTERNATIONAL
Issue Reservation Close Materials Due
Fall 2021 Wednesday, November 3 Thursday, November 4
LPI DIGITAL BUNDLE
Issue Reservation Close Materials Due
October Wednesday, September 29 Thursday, September 30
November Wednesday, October 27 Thursday, October 28
LUXE INTERIORS + DESIGN
Issue Reservation Close Materials Due
November/December 2021 Wednesday, August 25 Thursday, August 26
LUXESELECT
Issue Reservation Materials Due
October 14 Wednesday, September 29 Thursday, September 30
November 11 Wednesday, October 27 Thursday, October 28
MANSION GLOBAL EXPERIENCE LUXURY
Issue Reservation Close Materials Due
Fall Edition Wednesday, September 8 Thursday, September 9
UNIQUE HOMES
Issue Reservation Close Materials Due
Global 2021 Wednesday, September 29 Thursday, September 30
THE WALL STREET JOURNAL (Mansion Section)
Issue Reservation Close Materials Due
Friday, October 29 Wednesday, October 13 Thursday, October 14
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Promote your listing today, visit the “Toolbox” in LuxeXchange at xchange.luxuryportfolio.com
Sphere of Influence Agent Banner Ads
In partnership with Adwerx, you can advertise yourself online in an elegant, Luxury Portfolio co-branded banner ad to help you stay top of mind with your personal contacts by reminding them of who you are and what you do.*
Listing Promotion Banner Ads
The #1 global network is the simplest way to have a comprehensive global presence on the world’s leading real estate portals. Get access to a world of buyers in one simple process through exclusive offers only for Luxury Portfolio members.*
LISTING SYNDICATION
Additional Syndications
All properties on luxuryportfolio.com will automatically be displayed on our partner websites, typically within 48 hours after being approved.
• leadingre.com• mansionglobal.com• wsj.com (The Wall Street Journal) • youtube.com (LuxeTours™)
All properties also receive a complimentary retargeting banner ad that reminds visitors of the listing for up to 90 days after leaving luxuryportfolio.com.*
Juwai.com
China’s #1 international property platform and Luxury Portfolio ensures your listings reach the Chinese affluent by displaying all luxuryportfolio.com listings including their first 5 photos and upgrades available on juwai.com.
ONLINE BANNER ADS
LUXEANALYTICS™
This tool can help you learn how often consumers are viewing a property, what country they are coming from, what language they speak and more. It features a cleaner design and more insightful data. The new metrics provide insights that can help you shape the marketing of your listing and the improved graphics allow for easier visualization. You can also communicate that information directly to your seller in an easy-to-customize, print-ready flyer, right from the site.
Customers must be managed in the Contacts section of LuxeXchange. Additions and changes can take up to 15 minutes to sync to the customer list in LuxeAnalytics.
*Due to GDPR, properties and contacts located in the European Economic Area (EEA) are not eligible. Banner ads do not serve in the EEA.
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Custom Agent Listing Presentation
COSTIndividual custom presentation folders are available for $45.00 + shipping & handling*. First time orders receive a proof (if required) by the next business day and include a $25 (per agent) one time set up fee.
Overnight shipment is available if an approval of your agent page is received by 9:00 a.m. central time. Orders and agent page approvals received after 9:00 a.m. central time, will be processed and shipped out the following business day. Overnight orders shipped out on Friday will be delivered on the following business day.
* For Hawaii, Alaska or Non-U.S. destinations, the Luxury Portfolio team will contact you to arrange payment for additional shipping costs.
* We will do our very best to get your order delivered on time. Unfortunately there are still things we can’t control like extreme weather or FedEx mechanical delays which could cause package delivery times to be impacted, including overnight deliveries. Please allow for extra shipping time when placing an order.
The Custom Agent Listing Presentation is a personal way to present Luxury Portfolio International® to your prospective client in an elegant and cost effective way.
An elegant Luxury Portfolio branded wrap opens to reveal a customized welcome letter for your seller from Luxury Portfolio, customized agent biography page with your photo and contact information and our brand brochure that outlines the Luxury Portfolio program benefits for your client.
To start your order, visit the “Toolbox” in LuxeXchange at xchange.luxuryportfolio.comQuestions? Please email [email protected]
Welcome Letter Custom Agent Bio Brand Brochure
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Listing Presentation BoxThe Listing Presentation Box is a sophisticated way to tell the Luxury Portfolio story and ensure an incorporated and impressive presentation for the most discerning client. The box is made of a modern linen material with secure magnetic closure. Open the box to reveal your company’s logo prominently displayed on the interior, a customized welcome letter for your seller, our brand brochure that outlines the Luxury Portfolio program benefits for your client, the current issue of Luxury Portfolio magazine as well as other samples magazines in which you have the opportunity to advertise.
To start your order, visit the “Toolbox” in LuxeXchange at xchange.luxuryportfolio.comQuestions? Please email [email protected]
COSTIndividual presentation boxes are available for $88.00 + shipping & handling*
Overnight shipment is available if the order is received by 9:00 a.m. central time. Orders received after 9:00 a.m.. central time, will be processed and shipped out the following business day. Overnight orders shipped out on Friday will be delivered on the following business day.
* For Hawaii, Alaska or Non US destinations we will contact you to arrange payment for additional shipping costs.
* We will do our very best to get your order delivered on time. Unfortunately there are still things we can’t control like extreme weather or FedEx mechanical delays which could cause package delivery times to be impacted, including overnight deliveries. Please allow for extra shipping time when placing an order.
Welcome Letter Luxury Portfolio Magazine
Brand Brochure
Luxe Interiors + Design
FOUR
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Research & Reports
To download the reports, visit luxuryportfolio.com/reports or look for it in LuxeXchange under Program Information.
FINANCES OF THE LUXURY HOME BUYERThe booming affluent economy continues to impress and amaze. Luxury Home Buyers are prepared to out-bid other buyers for fine property and residences. In the third installment of the State of Luxury Real Estate 2021 survey, we delve into the financing strategy of today’s Luxury Home Buyer.
INTERNATIONAL LUXURY BUYER TRENDS AND DEMANDThe latest research and insights about luxury buyers planning an international purchase in the next three years. The study identifies primary reasons for international purchase, top destinations for global buyers, why proximity to nature is prioritized over proximity to the city, newer builds within the last five years are preferred and more.
STATE OF LUXURY REAL ESTATEThe first study of its kind, State of Luxury Real Estate (SOLRE) is a comprehensive look at consumers in the top 1%-5% income bracket of 17 countries, representing more than 30 million households. The 92-page report provides insight into how the luxury real estate ecosystem is evolving in key markets worldwide and what motivates affluent consumers in their home buying and selling decisions.
