Luxury Business Circle - luxe-etc.com€¦ · Day One Planning the International Launch of a Luxury Brand Monday 11th July 2011 09:00 –09:20 Welcome & Registration 09:20 –09:30

Luxury Business Circle

The Winning Formula for Establishing an International Luxury Brand

11th – 12th July 2011

The Royale Chulan Hotel, Kuala Lumpur , Malaysia

The Luxury Business Circle is a series of full-day Business Strategy Consulting Sessions initiated by Luxe Corp

for young and emerging luxury brands in fashion, leather goods, jewellery, fragrance, cosmetics, skincare,

watches, home fashion, accessories, retail, wines & spirits , personal shopping, concierge services,

hospitality, gastronomy, travel, private clubs, investors, media and other luxury categories.

The objective of the Luxury Business Circle is to enable emerging luxury brands, designers and entrepreneurs

to understand and apply the strategic business requirements that are essential in developing luxury brands

for strong positioning and growth.

Held several times a year in Europe, Asia and the Americas, the Luxury Business Circle features full-day

immersive business and creative consulting sessions with presentations, workshops, scenario assessments,

case analysis, illustrations and one-to-one consulting by practicing experts led by Luxe Corp’s team of

highly skilled Business Analysts.

Each session admits a limited number of participants, to retain the focus on personal attention to each

participant and their business venture.

What is the Luxury Business Circle?

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Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com

Who is the Luxury Business Circle For?

The Luxury Business Circle is dedicated to luxury brands that have had ongoing activity for five years or less

as well as brands that are in the process of being launched.

Participants of the Luxury Business Circle’s full-day business strategy consulting sessions are the initiators of

original creative concepts in different luxury categories. They represent small businesses with the core need

of identifying suitable strategic solutions and applying them albeit a minimal budget.

Participants include brand founders, co-founders, designers, creators, curators, managers, investors or those

directly involved in the launch and management of the brand. Each participant is expected to submit their

brand portfolio and documentation prior to participation and will be required to provide samples of their

products which may be used as illustrations / case references during the sessions.

The luxury categories that are covered include:

-Prêt à porter - Haute couture - Leather goods

- Lingerie - Skincare - Cosmetics

- Fragrance - Jewellery - Watches

-Wines & Spirits - Gastronomy - Travel

-Home fashion - Travel & Tourism - Private shopping

-Arts - Hotels & Resorts - Spas & beauty clinics

-Entertainment - Culture - Concierge


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Brand Building Signature Style Definition

Brand DNA Consumers VisibilityClient Engagement Heritage Craft

Global Market Pricing Media

Selective Retail eCommerce InternetExpansion Products Collaborations

PR Digital Media Social Media

Innovation Best Practices

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Topic Areas for the 2nd Asian Edition of the Luxury Business Circle

Day One Planning the International Launch of a Luxury Brand Monday 11th July 2011

09:00 – 09:20 Welcome & Registration

09:20 – 09:30 Introduction to the Luxury Business Circle

09:30 – 10:00 Opening Keynote Address

10:00 – 10:50 Presentation 1: The Core Strategic Planning Parameters of the Luxury Business

1050 – 11:15 Presentation 2: Understanding & Balancing the Creative Requirements of Luxury Fashion

11:15 -11:30 Coffee Break

11:30 – 12:30 Presentation 3: Getting it Right from the Brand Universe to the Product and the Retail

12:30 – 13:00 Case Analysis: Analyzing a Best and a Worst Practices in International Brand Launch

13:00 – 14:00 Lunch

14:00 – 15:00 Brand Presentation: The History, Heritage & Style of A Luxury Brand

15:00 – 16:00 Presentation 4: Personal Luxury: Lifestyle, Health And Sustainability as the New Luxury

Directions

16:00 – 16: 20 Tea & Networking break

16:20 – 17:00 Presentation 5: Ten Approaches to establishing a Solid International Retail Network

17:00 – 17:20 Questions & Answers session

17:20 – 17:40 Closing speech & departure

18:40 – 20:00 Cocktail party

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Day TwoPlanning the International Launch of a Luxury Brand Tuesday 12th July 2011

09:00 – 09:30 Welcome & Registration

09:30 – 10:15 Presentation 1: Understanding the Three Success Factors of Luxury Today: Markets, Digital

Media & Sustainability

10:00 – 11:00 Presentation 2: Building Lifestyle Travel Brand Experience Through Heritage & Culture

11:00 -11:20 Coffee Break

11:20 – 12:20 Presentation 3: The Impact of the Internet & Digital Media on the Luxury business

12:20 – 13:00 Case Analysis: Analyzing a Best Case and a Worst Practice in Digital Media

13:00 – 14:00 Lunch

14:00 – 16:00 Break-out Consulting Session

Group One: Fashion & Retail

Group Two: Travel & Tourism

Group Three: Wellness & Beauty

16:00 – 16: 20 Tea & Networking break

16:20 – 17:20 Workshop : Creating Global Brand Awareness through the Media, Press and PR

17:20 – 17:45 Questions & Answers session

17:45 – 18:15 Sending-forth speech & departure

18:30 – 22:00 Runway show and cocktail party

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Day Three Option – Custom Business Consulting Session Executing the International Launch of a Luxury Brand Wednesday 13th July 2011

One – to – one consulting sessions will take place throughout the day based on the in-depth review of the

businesses of participants and the development of an execution plan for their business development and

international expansion. The slots for the sessions will be as follows. All sessions must be booked in advance.

Consulting session one 9:00 – 10:00 Company 1

Consulting session two 10:15 – 11:15 Company 2

Consulting session three 11:30 – 12:30 Company 3

Consulting session four 14:30 – 15:30 Company 4

Consulting session five 16:00 – 17:00 Company 5

To book your session, please contact the organizers in advance. Places will be reserved on a first basis.

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Highlights of the Luxury Business Circle 2010

7Luxe E.t.c., Club e-Luxe and Luxe-Mag.Com are part of the Luxe Corp group. 21, Rue Cambon, Paris 75001, France, T: +33 (0) 1 49 26 06 15 F: +33 (0) 149 26 06 71 www.luxe-corp.com www.luxe-mag.com

Highlights of the Luxury Business Circle

Each participant to the Luxury Business Circle will have the possibility of

autographing their copies of the bestsellers, Luxury Fashion Branding- Trends,

Tactics, Techniques, and the recently published Luxury Online – Styles, Systems,

Strategies, both written by Luxe Corp’s Executive Director & Founder, Uché

Okonkwo.

Luxury Fashion Branding is the first book to address the business of luxury from a

strategic viewpoint. It critically analyses the essential aspects of the luxury

industry and the intricacies of luxury management through tracing its origins,

analysing its current state, assessing its consumer behaviour, retailing tactics,

brand building, marketing strategies, product development, e-business tools

and techniques, the luxury market evolution, environmental analysis, product &

services customisation methods, business modelling and best and worst

practices.

Luxury Online – Styles, Systems, Strategies is the first book that analyses the luxury

business in the context of the internet, digital media and new technologies. It

examines the paradoxes that have prevailed between luxury and the internet

and presents the solutions required for luxury brands to find their place in the

new digital world of innovation.

For more information visit: www.luxuryfashionbranding.com and

www.luxuryonlinebook.blogspot.com


Previous Participants & Emerging Luxury Brands

Aschobi

(France – USA, Sierra Leone)

Women’s Fashion

Created in 2007

Sylvia Toledano

(France)

Women’s clutch Bags

Created in 2007

Gottesman, Paris

(France)

Diamonds & jewellery

Created in 2007

Analeena

(France)

Leathergoods

Created in 2008

Bontoni

(Italy / USA)

Men’s Shoes

Created in 2006

Pure Distance

(Austria)

Fragrance

Created in 2008

Daniele de Winter

(Monaco)

Beauty & Well-being

Re-launched in 2003

Some of the promising emerging luxury brands that have been involved with Luxe Corp in the recent past

La Favorite

(France)

Pet’s Accessories

Created in 2009


Press

Some of the press features that the 2010 Asian Edition of the Luxury Business Circle attracted


Corporate Partners


Based in Asia with a strong presence in Europe, WIN World Group offers integrated businessservices from initial conception & creation through to the development, design, engineering,implementation and maintenance processes. The Group comprises three auxiliary entities. Theseare INTACT Group, a fully-accredited agency that provides a comprehensive range ofintegrated marketing services (encompassing Corporate Communications, BrandCommunications, Advertising, Interactive Media, Media and PR & Marketing); 3Sixty Worldwide,an innovative international publishing house that is responsible, among others, for the extensivelydistributed online tourism magazine Grandevie; and WIN Impact that offers training &consultancy services.

Strategic Media Partner

Supporting Partners

About the Organisers

Luxe Corp is the pioneer Strategy & Management Consultancy company specialized in the luxury sector. Based at Paris’

renowned Rue Cambon from where it reaches its worldwide clientele, Luxe Corp develops and implements advanced and

practice-tested business strategy solutions for companies seeking sustainable growth and profitability in the luxury industry.

Through a custom-consulting approach focused on attaining visible and measurable results, Luxe Corp offers business solutions

and turnaround strategies in Marketing, Branding, Retail, e-Business, Business Planning & Modelling. Recent collaborations

through its three business divisions have been with Louis Vuitton, Cartier, Gucci, Christian Dior, Burberry, Hermès, Boucheron,

Chanel, Piaget, Rémy Martin, Coty Prestige, Fabergé, LVMH, Gucci Group and several others.

Luxe Corp is also the publisher of Luxe-Mag.Com, the pioneer luxury business magazine online and hosts Club e-Luxe, the e-

business club for luxury professionals. Luxe Corp is headquartered in Paris with business representations in New York and Beijing.

Luxe Corp

AB & ARTHO

AB & ARTHO is a tourism marketing and communications company based in Paris specializing in the promotion of Asia’s

hospitality and tourism business in Europe.

The company is a member of ASEANTA (ASEAN Tourism Association and Member of Malaysian French Chamber of Commerce &

Industry (MFCCI). The company offers integrated marketing and communications services and business development to tourism

boards and convention bureaus, airlines, hotels and travel trade professionals for the promotion of incentives and meetings,

leisure and lifestyle and niche tourism products.

The range of marketing services include sales and marketing representations, public and media relations, training and

familiarisations, market research and survey and recommending innovative marketing solutions for new business developments.


Contact

Luxe Corp21, Rue Cambon

Paris 75001FRANCE

T: +33 (0) 1 49 26 06 15

F: +33 (0) 1 49 26 06 71www.luxe-corp.com www.luxe-mag.com

Contact: [email protected]

AB & ARTHO

Europe: Level 5, Louis Vuitton Building, Paris 75008

FRANCET: +33 1 56 52 93 40 Dir: +33 1 42 33 18 66 F: +33 1 56 52 92 92

Asia: Level 20, Menara Standard Chartered, 30, Jalan Sultan Ismail, 50250 Kuala Lumpur

MALAYSIAContact: [email protected]


Documents

Luxury Business Circle - luxe-etc.com€¦ · Day One Planning the International Launch of a Luxury Brand Monday 11th July 2011 09:00 –09:20 Welcome & Registration 09:20 –09:30