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Str
ictly
Private
and C
onfidential
(A division of Pythhos Technology LLC)
Case study
Market for safety and control valves
BA sized the India market for control and safety valves for a large
multi-national conglomerate
1
The client is a large MNC conglomerate having a pan-India presence across various end use industries which mainly includes
Oil & Gas, Power, Chemical, Metals, Fertiliser, Petrochemical, etc.
Its offerings include advanced technology equipment and services for all segments of oil & gas, power, metal, chemical, fertiliser, etc.
Client Background
For this study, BA identified all applicable end use industries and product segments that defined Total Addressable Market (TAM)
and Serviceable Available Segments (SAS)
Having identified the end use industries and product segments, BA developed a market sizing model for bottom up approach to
size TAM & SAS opportunity which included:
1. Project Opportunity
2. Spares Opportunity
3. Replacement Opportunity and
4. Re-Instrumentation Opportunity
Key Highlights
Key Business Activities
Spares Opportunity
Spare replacement
opportunity across GE
installed base of Control/
Safety valves in identified
sub-industries
2
Project Opportunity
New Control/Safety valve
opportunity across new projects
in identified sub-industries
1
Re-Instrumentation
Opportunity
Re-instrumentation
opportunity across
applicable installed base
of Control valves in
identified sub-industries
4
Replacement opportunity
across Total installed
base of Control/Safety
valves in identified
sub-industries
3
Replacement Opportunity
The opportunity for control and safety valves was created for all
relevant projects across 15 Industries
2
Spares Opportunity
Spare replacement
opportunity across GE
installed base of Control/
Safety valves in
identified sub-industries
2
Project Opportunity
New Control/Safety valve
opportunity across new projects
in identified sub-industries
1
Re-Instrumentation
Opportunity
Re-instrumentation
opportunity across
applicable installed base
of Control valves in
identified sub-industries
4
Replacement opportunity
across Total installed
base of Control/Safety
valves in identified
sub-industries
3
Replacement Opportunity
Illustrative Illustrative
BA estimated upcoming project
opportunity using CapEx on each
sub-industry.
The opportunity associated with spares was also identified for the
installed base
3
Spares Opportunity
Spare replacement
opportunity across GE
installed base of Control/
Safety valves in
identified sub-industries
2
Project Opportunity
New Control/Safety valve
opportunity across new projects
in identified sub-industries
1
Re-Instrumentation
Opportunity
Re-instrumentation
opportunity across
applicable installed base
of Control valves in
identified sub-industries
4
Replacement opportunity
across Total installed
base of Control/Safety
valves in identified
sub-industries
3
Replacement Opportunity
Illustrative Illustrative
BA interviewed valve experts
and key end users to collate
information on Spare replacement
cycle and cost.
The replacement opportunity was developed using different scenarios
for installed base
4
Spares Opportunity
Spare replacement
opportunity across GE
installed base of Control/
Safety valves in
identified sub-industries
2
Project Opportunity
New Control/Safety valve
opportunity across new projects
in identified sub-industries
1
Re-Instrumentation
Opportunity
Re-instrumentation
opportunity across
applicable installed base
of Control valves in
identified sub-industries
4
Replacement opportunity
across Total installed
base of Control/Safety
valves in identified
sub-industries
3
Replacement Opportunity
Illustrative Illustrative
BA interviewed valve experts to
get the information on replacement
scenarios and probability of
each scenario.
Re-instrumentation opportunity for older installed base of control
valves was developed as well to create a comprehensive view
5
Spares Opportunity
Spare replacement
opportunity across GE
installed base of Control/
Safety valves in
identified sub-industries
2
Project Opportunity
New Control/Safety valve
opportunity across new projects
in identified sub-industries
1
Re-Instrumentation
Opportunity
Re-instrumentation
opportunity across
applicable installed base
of Control valves in
identified sub-industries
4
Replacement opportunity
across Total installed
base of Control/Safety
valves in identified
sub-industries
3
Replacement Opportunity
Illustrative Illustrative
BA projected Control valve and
Safety valve market till 2015 using
data for upcoming projects.
BA identified the re-instrumentation
applicable subsection and built a
methodology to size this market.
Str
ictly
Private
and C
onfidential
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