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LUXURY 2015

LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

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Page 1: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY2 0 1 5

Page 2: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURYBoston magazine is more than just Boston’s foremost magazine and leading national city/regional news corporation.

We are an integrated media company setting the standard by leveraging our powerful print, digital, strategic partnerships, and on-site consumer-facing programs to develop custom marketing campaigns for our luxury clients.

We bring Bostonians new epicurean adventures, insight into cultural experiences, and the latest trends in fashion and home design.

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Page 3: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY MEDIA KIT 2 LUXURY MEDIA KIT 2

Boston magazine media reaches

2,761,112+ active, influential,and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles.

WHO’S INTERACTING WITH BOSTON MAGAZINE MEDIA?

52% of Boston magazine subscribers with a HHI over $200K own a luxury vehicle

20% of Boston magazine subscribers with a HHI over $200K have spent over $15,000 or more on apparel and accessories in the past 12 months

74% of Boston magazine subscribers with a HHI over $200K have attended a live theatre performance one or more times in the past 12 months

57% of Boston magazine subscribers with a HHI over $200K have purchased watches, jewelry, or fine writing instruments in the past 12 months

AVERAGE HHI:

$216,600Sources: Media Audit Jan-Apr 2013MMR Subscriber Study, November 2011

Page 4: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

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Boston magazine reaches

2,761,112+ active, influential, and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles.

GENDER Female 59%Male 41%

AGE25-54 60%

Average HHI

$216,600 Average Net Worth $1,603,000

MARITAL STATUSMarried 71%Single 29%

WELL EDUCATEDCollege Graduate 78%Advanced Degree 47%

ABOUT

Sources: Media Audit Jan-Apr 2013 MMR Subscriber Study, November 2011

Page 5: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY MEDIA KIT 4 LUXURY MEDIA KIT 4

JANUARYThe Spa IssueThe best spas around the city and beyond.

SPECIAL SECTIONS:Hub Health: Healthy 2015 Guide

EVENTHealth & Wellness Retreat

FEBRUARYWinter Dining

SPECIAL SECTIONS:Hub Health: Heart HealthTravel:Visit FloridaProfessional: Wealth Management

MARCHBest Places to LiveSurvive the Real Estate Boom Spring Fashion SPECIAL SECTIONS:Hub Health: Rejuvenate Your LookEducation: With Honors

EVENTBoston Home Breakfast Series

APRILBeer

Arts & EntertainmentSpring Preview

Home Design

SPECIAL SECTIONS:Education: Continuing EducationHome: Renovation & DesignEducation: Summer Sessions

EVENTSPower IssueLaunch

MAYThe Power IssueProfiles of Boston’s power elite

SPECIAL SECTIONS:Travel: Summer TravelHub Health: Cosmetic SurgeryTravel: Destination DC

EVENTSBoston Home Breakfast SeriesHealth and Wellness RetreatNantucket Wine Festival

JUNECape TravelThis summer’s must-visit spots around the Cape and Islands.

SPECIAL SECTIONS:Hub Health: Healthy Summer Guide

JULYNorth End FoodOur award-winning food team heads to the North End for another of their expert roundups of the best in the city dining.

EVENTBest of Boston

AUGUSTBest of Boston®

Our account of the best businesses, services, places to go, and things to do in Boston.

EVENTSThe CueBattle of the Burger

SEPTEMBER Best SchoolsThe magazine’s highly anticipated annual ranking of Greater Boston’s top performing schools.

Arts & EntertainmentFall Preview

Fall Fashion

SPECIAL SECTIONS:Education: With HonorsHome: Design Home 2015Hub Health: Fall Fitness

EVENTSDesign HomeBoston Home Breakfast SeriesDesign Home 2015

PLANNING CALENDAR

OCTOBERHikes and Bikes

Power of Ideas

Home Design

SPECIAL SECTIONS:Hub Health: Women’s Health:Breast Cancer AwarenessHome: Kitchen and Bath

EVENTSDesign Home 2015Power of Ideas Symposium

NOVEMBERTop RestaurantsWith this flagship food package, we highlight the Boston area’s top restaurants.

SPECIAL SECTIONS:The Nest 50 YearsProfessional: Super LawyersEducation: Guide to Private SchoolsHub Health” Men’s Health Movember

EVENTSTasteBoston Home Gala

DECEMBERTop DoctorsThe definitive selections of the area’s leading medical professionals.

SPECIAL SECTIONS:Education: Guide to Colleges and Universities

EVENTTop Doctors Event

Page 6: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

SIGNATURE EVENTS

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Boston magazine now executes over 50 events every year, including several signature programs, reaching an audience of influential taste-makers

beyond our subscribers. From new, large scale programs such as our two-day food festival The

Cookout featuring The Cue and Battle of the Burger, we produce high end, diverse events and brand experiences that are well known

throughout the city. Well-heralded for our food events for years, we are also prominent in the

fashion/retail, health/wellness, wedding, home, and entertainment categories. Through our

attention to detail, creative approach, and wealth of resources, we successfully create custom,

integrated programs to best activate a brand.

Page 7: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY MEDIA KIT 6

6 MAGAZINE

LUXURY MEDIA KIT 6

BEST OF BOSTON JULYIn late July, all eyes are on Boston magazine in anticipation of the annual Best of Boston® issue, a perennial newsstand superstar. This now ticketed event will bring Best of Boston® to a scale like the city has never seen. Featuring regional and local acts, delicious food served up by past and current Best of Boston® winners coupled with experiences for guests only Best of Boston® winners can provide, The Best of Boston® Festival will be the ultimate culmination of the best the city has to offer, bringing together upwards of 3,000+ of the city’s best at central and easily accessible location in downtown Boston. Sponsorship opportunities capitalize on this highly-coveted brand through several benefits including, but not limited to, in-book exposure, online visibility, onsite brand integration and display, and product sampling.

THE COOKOUT FEATURING THE CUE & BATTLE OF THE BURGER AUGUSTThis annual summer event is host to the most mouthwatering food and drink competitions in Boston.

THE CUEFeaturing all things BBQ and cocktails, The Cue features a select group of leading BBQ chefs in the Boston area, cooking tastes of their famous dishes to a hungry audience alongside ten of the city’s best mixologists. Leading up to the event our audience is invited to vote for their favorite mixologist. Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst with tastes of the competitors cocktails and enjoy summer classic foods alongside the BBQ like grilled shrimp and corn, clam chowder, and the ever-popular ice cream bar. At the end of the night we crown the best mixologist as voted on by the audience. Ticketed event

BATTLE OF THE BURGERLeading up to the event, Boston magazine readers are invited to vote for the chefs/restaurants who have the best burger in town. Boston magazine then invites the top 20 vote-getters to compete at this one day event. At the event guests are able to sample burgers from the competitors and vote at the event for the best burger in Boston. At the end of the night the winner, who will be sent to the national Burger Bash competition in Miami, is announced. Ticketed event

TASTE NOVEMBERThis annual, signature Boston magazine event is a culinary experience not to be missed, featuring Boston’s best chefs and restaurants. Over 700 hundred guests mingle with friends and the chefs as they enjoy delectable bites, beverages and cocktails, all to benefit the Greater Boston Food Bank. Ticketed event

SEASONAL FASHION SERIESBoston magazine’s quarterly fashion series brings together the city’s most influential and fashion-forward residents for a celebration of the latest trends and styles. Whether it’s fusing the worlds of interior design and fashion at the Boston Design Center or celebrating spring leather with Candice Wu at the Peabody Essex Museum— each season we bring a unique twist to Boston’s fashion show scene.

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Page 9: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY MEDIA KIT 8

Page 10: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

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In 2015, Boston magazine will mark its eleventh Design Home. Each Design Home is built in a new location from north of Boston to the south shore to metro west, each project features a unique perspective on living. From sprawling suburban estates, to sleek urban living, transitional to contemporary each project has brought something new to the home market and this year’s project will be no different. In 2015,

the project will embark on a new experience that focuses on the community living lifestyle. We invite you to join us in the creation of this luxury residence. Situated just miles from the ocean, this idyllic, wooded, community in Ipswich, MA will come complete with top of the line appliances, exquisite millwork, and lush furnishings.

With each Design Home project, our readers are captivated by the remarkable homes and 2015 is sure to be no exception. We will share the entire process with our readers by chronicling the building and design of the home with several promotional ads in the magazine and online. The minute the final touches are added, Design Home 2015 will open its doors to the public for four weeks of home tours—with all proceeds benefiting Boston Children’s Hospital.

BOSTON MAGAZINE’S DESIGN HOME

SPRING 2015 Fashion and Home Design

AD CLOSE: 1/2/15ON SALE: 2/24/15

SUMMER 2015Entertaining

AD CLOSE: 4/3/15ON SALE: 5/26/15

FALL 2015Kitchens

AD CLOSE: 7/2/15ON SALE: 8/25/15

WINTER 2016Best of Boston Home™

AD CLOSE: 10/2/15ON SALE: 11/24/15

PLANNING CALENDAR

Boston magazine media now brings you an integrated source for home and real estate—Introducing Property. Property is your source for the best design inspiration and real estate news from Boston and the greater New England region. We feature local real estate listings, extraordinary house tours, vacation properties, neighborhood news, home design products, and expertise from local designers.

Through multiple channels, our brand is committed to bringing the highest quality and most intriguing home design projects to our audience.

BOSTON MAGAZINE features monthly insight into how Boston area residents live and includes a larger focus on home design twice a year.

BOSTON HOME delivers sophisticated, meticulously curated home design four times per year.

BOSTONMAGAZINE.COM reaches the digital home design and real estate audience through both articles from the issues, as well as through daily online only content.

OUR SIGNATURE EVENTS and custom client programs bring tremendous exposure to the design community, connecting fellow trade professionals with consumers.

Page 11: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY MEDIA KIT 10 LUXURY MEDIA KIT 10

For the bride who will accept only the best on her wedding day, Boston Weddings is her key to unlocking the best wedding treasure trove in Boston. Including glamorous gowns, access to the top wedding planners and photographers, and features on the hottest wedding trends, Boston Weddings is the only publication that speaks directly to the needs of the discerning Boston bride.

PLANNING CALENDAR

FALL/WINTER 2015SPECIAL SECTIONS: Real Boston WeddingsLove ThatAd Close: 5/1/15On Sale: 6/23/15

SPRING/SUMMER 2016 SPECIAL SECTION: Real Boston WeddingsLove ThatAd Close: 10/31/15On Sale: 12/29/14

Page 12: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

bostonmagazine.com features the same authoritative journalism and insider

information found in the pages of Boston magazine, with expanded coverage of the city using fresh, daily blog content, helpful guides,

and e-newsletters. Viewed by more than 2.3 million people each month, bostonmagazine.

com is the online resource of choice for stylish, sophisticated Bostonians.

WEBSITE STATS 1.6 million monthly unique visitors

2.3 million monthly page views

MOBILEReach readers on the go through

our mobile-friendly website.

NEWSLETTERA suite of newsletters to reach

reader interesting in dining, shopping, arts & entrainment and wellness.

SOCIALEngaged community on

Facebook (24,000+ ‘likes’) and Twitter (51,000+ ‘followers’)

DIGITAL

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Page 13: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY MEDIA KIT 12 LUXURY MEDIA KIT 12

DISPLAY Section Roadblocks

Custom Landing Page Packages

Re-skins

Rich Media (sliding billboards, expandables, hover units, etc.)

Sweepstakes/Contests

Custom Content

Facebook apps

BOSTON MAGAZINE ONLINE

Page 14: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

AudiBMW

CadillacInfinitiJaguar

Land RoverMercedes Benz

Porsche

LUXURY PARTNERS INCLUDE:

ChanelCusp

David YurmanDVF

Marc JacobsNeiman Marcus

Saks Fifth Avenue

Bang & OlufsenBo ConceptLigne Roset

MontageRalph Lauren Home

Roche Bobois

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Breitling USACartierRolex

Shreve, Crump & LowTiffany & Co

Van Cleef and Arpels

Page 15: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany

LUXURY MEDIA KIT 14

KRISTEN [email protected]

617.262.7442

FOR MORE INFORMATION CONTACT

CirocKetel One

Moet HenneseyPernod RicardRemy Martin

Tanqueray

Page 16: LUXURY - Boston · Boston magazine then invites the top 10 vote-getters to compete at the event. While at the event, guests quench their thirst ... Rolex Shreve, Crump & Low Tiffany