Luxembourg told by infographics

ESS visualisation workshop Valencia 2016 Guy ZACHARIAS, Head of Information, STATEC-Luxembourg

17-18.05.2016

The idea

Requirements: • Luxembourg Presidency of the European Union 2nd semester

2015 • Nation Branding • Quantitative information • Narrative visualisation

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The idea

Project partner: Luxembourg government press and information service

2 Projects: 1. App « Exploring Luxembourg »

https://play.google.com/store/apps/details?id=lu.sip.luxembourgEN&hl=de

By Interpub’ SA Luxembourg

2. Infographics « Luxembourg 2015 », series of 14 posters Human made , agency specialized in data visualisation

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The idea

Concept: • Letters of « Luxembourg 2015 » • 14 thematic fields • 4 languages (FR, EN, DE, LU)

http://www.luxembourg.public.lu/en/le-grand-duche-se-presente/luxembourg-tour-horizon/14-infographies/index.html

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The communication plan

• News release

• Link to Luxembourg.lu

• Posts on social media: Facebook, Twitter, Linkedin

• Din A4 booklets printed and disseminated at several

conferences

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The communication plan

Exhibitions and Presentations: • Statistics users conference 20/10/2015 in Luxembourg • SEC of Luxembourg, conference room • EESC Brussels September – December 2015 • Luxembourg European Convention Center: European data forum 16-17/11/2015 Manufuture 2015 (conference on reindustrialisation) 23-24/11/2015 • Permanent Representation of Luxembourg at the European Council Shopping Mall in Strasbourg • Students fair Luxembourg, 12-13/11/2015 • Book fair in Walferdange (L) 21-22/11/2015 • Several secondary schools in Luxembourg 17-18.05.2016 8

The feedback

Hugh coverage in the media • newspapers • magazines • radio and TV • online press

Many positive reactions from politics and administration Likes and positive comments on social media Big demand from schools (teachers)

Numerous requests and orders for infographics at « Human made » agency 17-18.05.2016 9

The feedback

User statistics: Facebook: 1400 reached persons (in average 200-300) Twitter: 1163 (in average 500) Linkedin: 82 (close to average)

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The feedback

Views of Infographics on the website

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Dec-15 Jan-16 Febr-16 March-16 Apr-16

FrenchEnglishGerman

The feedback

Gold Medal « International Corporate Media Awards » in the category « Infographics ».

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The communication plan

Press release

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Posters hanging permanetly in the conference room of the Luxembourg Economic and Social Council

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Posters hanging permanetly in the conference room of the Luxembourg Economic and Social Council