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L u v i q u a t ® S e n s a t i o n
Luviquat® Sensation Excellent Combability
Superior Volume Control
Soft and Natural Hair Feel
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Luviquat Sensation is a high performance conditioning polymer for rinse-off applications.
In shampoos, Luviquat Sensation provides excellent wet and dry hair benefi ts without the use
of silicones.
Luviquat Sensation opens a new dimension in conditioning. Despite its high cationic charge
density, Luviquat Sensation can be formulated with a broad variety of anionic surfactants. The high
charge density ensures that damaged hair receives the exact amount of conditioner it needs to
repair and revitalize itself. An extremely thin structure is formed without causing buildup, making
the hair feel soft and natural. Depending on the usage concentration, hair volume can be effectively
controlled and frizz is signifi cantly reduced. Moreover, stylability and coloring behavior improve.
Luviquat Sensation is delivered in an aqueous solution, which makes it easy to formulate and to
process. No pre-swelling or emulsifi cation is needed.
More fl exibility and less complexity offer a new degree of freedom for formulating shampoos.
Excellent Combability
Superior Volume Control
Soft and Natural Hair Feel
Luviquat Sensation
Polymer 6*
Wet Combing Force Reduction (Diastron method)
0 20 40 60 80 100
Luviquat Sensation
Polyquater-nium–67
Guar Hydroxy-propyltrimo-nium Chloride
Polyquater-nium–10
Wet Combing Force Reduction [%]
0 20 40 60 80 100
0.5% active
0.2% active + 2.0% dimethiconol
0.2% active
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L u v i q u a t ® S e n s a t i o n
More than ever, hair is exposed to oxidative stress both from hair coloring habits and environmental
factors. Thus, the bar is raised as consumers expect much more from a hair care product.
Luviquat Sensation can help you to meet these expectations. An intelligent repair mechanism ensures
excellent wet and dry combability.
Luviquat Sensation offers best in class wet combing benefits at concentrations as low as 0.2 wt. %. (Shampoo based on SLES and CAPB, wet bleached Caucasian hair)
Excellent Combability
Atomic force microscopy measurements revealed that Luviquat Sensation forms an extremely thin
patch network on the hair’s surface where it reduces the friction of the hair fi bers. Its thickness is
around 10 to 20 nm only. This implies very little weight so that volume can be preserved.
Atomic force microscopy (AFM) images:
untreated treated with a Luviquat Sensation shampoo
Rating “Equal or Better” [%]
0 20 40 60 80 100
cleaning effect
wet combability
wet hair feel
dry combability
dry hair feel
shine
volume
hold of hairstyle
electrostatic charging
spreadability
wash-out
Consumer Test Results on Caucasian Hair
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Luviquat Sensation shampoos such as concept formulation “Refreshingly Light” show performance attributes that appeal to consumers with Caucasian hair.In a panel test, the majority rated the Luviquat Sensation shampoo equal or better than the silicon-based control.(33 consumers with Caucasian hair; Concept Formulation with 0.2 % Luviquat Sensation (cf. p. 6) vs. 0.2 % GHPTC and 1 % dimethiconol)
Asian hair swatches were treated with a branded market shampoo claiming strong conditioning benefi ts. On the right example, 0.2 % Luviquat Sensation was added to this shampoo.
A lightweight conditioning system that preserves volume is crucial, especially for consumers with
fi ne hair. At the same time, consumers with thicker hair want to control volume.
Luviquat Sensation allows both by adjusting the use concentration. In addition, Luviquat Sensation
provides visible anti-frizz benefi ts.
Superior Volume Control
Soft and Natural Hair Feel
0 20 40 60 80 100
Rating “Equal or Better” [%]
cleaning effect
wet combability
wet hair feel
dry combability
dry hair feel
shine
volume
hold of hairstyle
electrostatic charging
spreadability
wash-out
Consumer Test Results on Asian Hair
100
80
60
40
20
0
Wash-Out Behavior
Washing cycle
after treatment
1st 2nd 3rd
Wet
com
bin
g fo
rce
red
uctio
n [%
]
GHTP
Luviquat Sensation
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L u v i q u a t ® S e n s a t i o n
Luviquat Sensation shampoos such as concept formulation “Sensationally Soft” show performance attributes that appeal to consumers with Asian hair. In a panel test, the majority rated the Luviquat Sensation shampoo equal or better than the silicon-based control.(15 consumers with Asian hair; Concept Formulation with 0.5 % Luviquat Sensation vs. 0.2 % GHPTC and 2 % dimethiconol)
In comparison to GHTPC/silicone combinations, the graph shows Luviquat Sensation is more easily washed out with no long term buildup observed.
Hair care does not stop at washing the hair. Luviquat Sensation shampoos also improve styling
results. In addition, Luviquat Sensation features easy wash-out, which helps to avoid build-up and
ensures maximum fl exibility.
Improved Stylability and Easy Wash-Out
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Concept Formulations
Shampoos Refreshingly Light (08/00638)
Sensationally Soft (08/00637)
Total Repair(08/00641)
Ingredient INCI name % % %
A Luviquat® Sensation Polyquaternium–87 0.8 2.0 4.0
Preservative Preservative q.s.
demin. water Aqua ad 100 ad 100 ad 100
B Preservative Preservative q.s. q.s.
Texapon® NSO Sodium Laureth Sulfate 36.0 36.0
Tego® Betain L7 Cocamidopropyl Betaine 12.5 12.5 6.7
Standapol® EA-3 Ammonium Laureth Sulfate 18.0
Standapol® A Ammonium Lauryl Sulfate 41.6
Perfume Fragrance q.s q.s q.s.
D-Panthenol USP Panthenol 0.5 0.5
Edeta® BD Disodium EDTA 0.1 0.1
C Sodium Chloride Sodium Chloride 1.5 1.5 0.25
Conditioning Rinse Sensational Care(03/00134)
Ingredient INCI name %
A Cremophor® A 6 Ceteareth–6 (and) Stearyl Alcohol 1.0
Cremophor A 25 Ceteareth–25 1.0
Lanette® O Cetearyl Alcohol 1.5
B Cutina® GMS Glyceryl Stearate 1.5
Luvitol® EHO Cetearyl Ethylhexanoate 5.0
Paraffinum liq. Mineral Oil 3.0
1,2-Propylene Glycol Care Propylene Glycol 5.0
Luviquat® Sensation Polyquaternium–87 2.0
Demin. Water Aqua ad 100
Preservative Preservative q.s.
C Perfume Fragrance q.s.
Manufacturing: Mix phase A. Add components of phase B one after the other and stir until they have dissolved completely. Add phase C and stir again.
pH value: 6–7Viscosity: 08/00637 and 08/00638: 6,000 mPa·s (Brookfield DV II+ sp. 4/20 rpm) 03/00641: 12,800 mPa·s (Brookfield RVD VII+)
Manufacturing: Heat phase A and B separately to 80 °C. Stir phase B into phase A and homogenize shortly. Add phase C at approx. 40 °C into phase A and B and shortly homogenize again.
pH value: 6–7
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L u v i q u a t ® S e n s a t i o n
INCI | CAS Polyquaternium–87 | 26062-79-3 and 29297-55-0
Appearance Clear yellowish solution of 26 % solids in water
General Molecular weight:Cationic activity:
pH (as is):Viscosity:
ca. 100–180 kDa5.2 meq/g (pH 5.5)3.7 meq/g (pH 7.3)
7–980–400 mPa·s (Brookfield DV–E sp. 2/60 rpm)
Recommended usage Strong hair:Fine hair:Damaged hair:
0.5–1.0 wt.-% active0.2–0.5 wt.-% active
0.5 wt.-% active
Product Characteristics
Formulator Benefi ts
To learn more about Luviquat Sensation and its properties, performance, and opportunities, please
contact your local BASF representative.
More freedom to formulate
Conditioning properties can be adjusted by different use concentrations
Allows silicone free formulations
Excellent formulation stability in combination with anionic surfactants
Tolerates broad viscosity range (2–12 Pa · s)
Easy handling and processing as a liquid
Contact us:
Personal Care IngredientsOur assortment of personal care ingredients comprises UV filters, active ingredients, cosmetic polymers, surfactants and effect pigments. With that range of high quality products we are the partner of personal care industry in the areas of hair care, skin and sun care, oral care, body wash and shampoo and color cosmetics.
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BASF East Asia Regional Headquarters Ltd.Personal Care Ingredients45/F Jardine HouseNo. 1 Connaught PlaceCentral, Hong [email protected]: +852 2731 0190Fax: +852 2734 5639
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This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to deter-mine the suitability of a product for your particular purpose prior to use. It does not relieve our cus-tomers from the obligation to perform a full inspection of the products upon delivery or any other obligation. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRAN-TIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PROD-UCTS, DESIGNS, DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLEC-TUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
Cremophor®, Edeta®, Luviquat®, and Luvitol® are registered trademarks of BASF SE. Cutina®, Lanette®, Standapol®, and Texapon® are registered trademarks of Cognis GmbH. Tego® is a regi-stered trademark of Evonik Goldschmidt GmbH.
www.personal-care.basf.com
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