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How to transform, and why, the million of Paper Lunch Vouchers into simple and quick Prepaid Stored Value Cards
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Supporting Lunch Voucher “evolution” from Paper to Electronic across Europe
Giuseppe Di Marco
epay Italy Managing Director
Prepaid Cards Summit
Rome, 13th of November 2009
2Euronet Countries of Operation
EFT
CORPORATE
PREPAIDMONEY
TRANSFER
Processing more than one billion transactions annually for customers
in 42 countries.
Euronet WorldwideBusiness Segments and Countries of Operation
3 3
Founded | 1994; listed on U.S. NASDAQ (EEFT) since 1997
Approximately 2,700 employees worldwide
Processed 1.4 billion transactions in 2008 for customers in 41 countries
FY 2008 Revenue: $1,046 million
Noted industry accolades: Ranked #4 on Forbes’ magazine’s 2008 list of the 25 Fastest-Growing Technology
Companies in the U.S.
Awarded ‘Merchant Acquirer of the Year’ at the Cards International Global Awards 2008
Ranked #28 on Forbes’ magazine’s 2007 list of 200 Best Small Companies
3
Euronet Overview
epay Division Overview epay
Is the largest prepaid payment network in the world for mobile top-up
Approximately 232,000 retail locations and 470,000 points of sale
Processed $11 Billion and 713 Million transactions in 2008 for prepaid products
The Euronet Worldwide Group
CARD CONNECTIONS
More than 150 Mobile Operators connected
More than 100 banks and financial institutions connected
OTHER CONNECTIONS
FINANCIAL CONNECTIONS MOBILE CONNECTIONS
RETAIL CONNECTIONS
DATA CENTERSWITH CONNECTIONS
TO 43 COUNTRIES
e-pay Division
Digital Content
220,000 Retailers
$9 Billion Sales
E Voucher
Customer pays retailer the value of the selected voucher.
Customer requests E Voucher.Retailer selects product type
and denomination.
Customer takes voucher.
Customer enters voucher details
via requested method (mobile handset or online).
Credit is applied to customers account.
EPoS terminal prints a voucherwith an active voucher number.
Stored Value Card
Customer selects product.
Customer requests activation of card at the point of sale.
Customer pays Retailer card value.Retailer activates card through EPoS terminal
and voucher number is activated and ready to use.
Customer enters card voucher number via user interface (mobile handset
or online). Credit is applied to customer’s account.
Card can now potentially be used as E Top-up card.
E Top-up / Wallet Load
Customer pays retailer top-up value.
The card is swiped / scanned through EPoS terminal.
Credit is applied to customer’s account. For example, airtime top-up is delivered
to consumer’s handset or their online account / wallet is credited with the amount.
Customer requests E Top-up and hands over their top-up card to retailer and requests amount to be added.E Top-up card is already linked to their account / wallet.
Customer is able to access credit immediately.
Today Lunch Voucher schema
Daily: the Employee pays the lunch with the voucher
4
6The issuer checks the delivery
~45 days later, the Retailer gets the money: the total facial value of the vouchers minus the commission %
7Employer
Employee Employer
3Monthly: delivers the vouchers to the Employees
5
Monthly: delivers the vouchers to the Issuers
1Monthly: requests and receives the Vouchers
2
Retailer
The Lunch Vouchers Business This paper based process can be changed in order to work electronically
It starts electronically: the Employers make the orders to the Issuers and pays
Then it ends electronically: the Retailers (finally) are paid by the Issuers
Vouchers Production Personalization Vouchers Delivery to the Employers
Vouchers distribution to the Employees
Collection & checking Vouchers delivered
to every Issuer
Payment delay due to mistakes and expired Vouchers
Accounting per Issuer
Vouchers acceptance
What is the real cost of a Paper Voucher? If we want to estimate the cost of a single Voucher we have to
consider as follow:
The Production
The Personalization
The Distribution
The Collection
The Balance checking
The Reporting
The Management of the expired Vouchers
How can we improve the efficiency and reduce the costs of the actual system?A simple solution:
Use Prepaid Cards to pay the Retailersinstead of using the Paper Lunch Vouchers
How can everything go digital? We can consider two different approaches:
Under the umbrella of a bank or of an e-Money Company: Create an Open Loop Cards Program where the value of the Vouchers
can be loaded together the rules to use the credit The issuer can use the available POS connected to an acquirers This approach changes completely the actual business schema!
Can be created an “ecosystem” with the following features: The Vouchers can be loaded into a prepaid Closed Loop Cards Program
in a standardized and shared way used by all participant Issuers Use an acceptance Country Wide Network that is able to accept,
recognize and manage the cards issued by all the Issuers This approach doesn’t change the actual business schema but will
eliminates all the hassle we have today
Going with the Closed Loop Cards Schema
The Retailer receives the money from the
Issuers
The Employee uses the Card to pay the
Lunch to the Retailer
The Retailer swipe the Card to complete the
transaction and manage the settlement
The Employer gives the single Card to its Employees
The Issuer gives the Cards and the system to load and control
the Cards to the Employers
The Issuer produces personalized Cards
How this can be done in a competitive market This “ecosystem” needs the foundation of a Trusted Third Party (TTP) in
order to manage the infrastructure and granting same access conditions to all the Issuers with a European network coverage
It is needed to manage a double option: The TTP provides to the Issuers a Closed Loop Management Platform The TTP manages the trx through a link with an existing Issuer Platform
It should be possible to link an existing POS network to the TTP infrastructure with a public protocol
Define a standard way to structure the Cards in order to: load and re-load the Vouchers Manage the rules Make the Cards accepted through the largest number of POS
The “must” of a Trusted Third PartyThe Trusted Third Party must guarantee:
A shared standard Cards Schema
A common interface with the Independent Retailers POS Terminals and with the Large Retailers Cash Registers infrastructures
Provide the highest possible system availability
Be able to reduce the costs of the actual physical system
Manage clearing, reporting and checking for the Issuers, the Employers and the Retailers
The “Chicken and Egg” problem If we want to kick off with this new idea we must solve a Chicken and
Egg problem:
Actual situation: at the moment there are no Cards containing the “Lunch Vouchers”
Are the Issuers going to “share the cost” of the new network infrastructure (25.000 – 50.000 POS)? Quite difficult
It is possible that, a Retailer, just for a service that will take time to be expanded will pay for a POS Terminal? Quite difficult
If we look at this picture we will not find a solution
Will the “Chicken and Egg” problem continue?
Please consider the environment
before continuing to print Lunch Vouchers!
Giuseppe Di [email protected]
Mobile: +39 335 7716461