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7/29/2019 Lukes Task2
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7/29/2019 Lukes Task2
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Whats a campaign?
A campaign is the bringing together of our media products, to reach out to ouraudience.
This includes our:
CD Digipack
Website
The video itself
Our different products basically form a marketing campaign, this basically forms abrand image.Website Music Video CD
Digipack
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The intended audience for our products would be the female teenage audience as he's
music relates to that type of audience and Luke is similar to other artists in terms of his
music like Jack Johnson and therefore they would both be attracting the same audience
which is the the Teenage audience.
However Luke, could attract a wider audiences attracting to the older market with his
soulful tunes and romantic ways.
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The Visual star image according to Dyer, communicates
important messages to the audience. For Luke he has a very
specific style in which we want to portray to his audience
getting influences from Jack Johnson which help us look
how previous people have worked with an artists similar to
ours.
Audiences often associate the look of an artist to a style of
music.
Our audience we would hope will idolise Luke to be a romantic
type of guy with a really good voice instead of just his looks
but more about his music.For Luke as an artist we have taken a lot of ideas and inspiration
from Jack Johnson such as his previous marketing tools and
distribution ideas. This has taken influence in our website
and whole campaign
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MARKETING OF LUKE
TV Ad - Breaks
Self advertising making appearances
Internet Banners
Through Social Networking
Touring
Luke works hard as well
to advertise himself aswell as we do when
promoting him. This is
his instagram page
giving insight to his fans
on what he is doing.
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On our artists website, and the CD Digipack, the name
of Luke is bigger than the name of the album which
is conventional as we are trying to promote the
artist himself and make him more known to our
audience, thats why we are making his name standout and reinforced with a picture of him on the CD
Digipack.
Negus argues that acts can be organic, creative ,
original therefore authentic, where synthetic is for
the pop market i.e. one direction. Negus furthersays that the CD digipack covers are crucial
artwork which markets the image of the artist,
before the music is purchased. Music Artist
Websites e.g. Justin Bieber or any other artist in
the business are likely to have this as a strong
marketing strategy, particularly in the online age.
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WEBSITE..
This is our website for
Luke and we hope that
this portrays him in
the correct way and
helps his star image.
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THE USE OF THE MARKETING MIX
The selling of our products and services required the use of The Marketing Mix
also known as the Four Ps which are:
Price
Promotion
Place
And Product
To enforce this a Theorist called Philip Kotler defined marketing as, Human
activity directed at satisfying needs and wants through exchange processes.
This is important because otherwise it would be a poor campaign and Luke
wouldn'tt benefit from it as much as he deserves to.
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PRICE AND PLACE..
How much will the product cost?
For the Single I Wish You Love --> 99p for downloads from places such asITunes and Amazon and 6.99 for the Album
Pricing for shop purchases we would expect it to range from 1.99 for the
single and 7.99 for the Album
We would expect to sell Luke in all major retail shops such as the leadingsupermarkets, and of course we want to distribute his singles on all the
downloading websites and stores. On sites such as iTunes this will be the
easiest way for people in this day in age to download music.
This is an example of
physical sales in which is
where we would hope tosee Lukes CD.
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PROMOTION
For Luke, and his fans the best way
we think that we would promote him
would be actually by him promoting
himself, by social networking sites
such as Facebook and twitter. They
are the best ways to getting with hisfans and to let people know what
he's up to and what he's doing.
Other ways to market him would be
through magazine interviews and
appearances on certain TV shows
such as Daybreak in the Uk.
Other ways we would
market him would be
through making
appearances on
shows like X Factor
and also by himdoing Charity Work.
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INSPIRATION
Click to watch one of
Jack Johnsons video.
Click to watch
one of James
Arthurs video.
As Luke is a new artist we
have looked into other
successful singers in which
have a similar sound to Luke.By comparing to these two
artists Jack Johnson and
James Arthur, we can see
ways in which they have
promoted themselves and the
completely different storiesthat they both have.
http://www.youtube.com/watch?v=n-qSHI-sRjQhttp://www.youtube.com/watch?v=seZMOTGCDag7/29/2019 Lukes Task2
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I Wish You Love
As Luke is a real artists his song has actually appeared in anadvert already. The hoover company Vax in their Christmas
advert. This is perfect advertising for Luke, as it promotes
his song. This will then lead to people wanting to find out
who sung the song. Therefore leading to Luke's publicity to
increase and this is supported by his campaign.
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HOW EFFECTIVE WAS THE CAMPAIGN?
By doing all of the above, we have been able to promote Luke to the best of
our ability in this new technological age. Of which are all tools that areneeded to distribute or promote Luke as an artist.
This as shown us that an artist could be promoted even with a small
budget.
I think that our campaign was successful and we were able to market and
distribute Luke to the best of our ability
We were able to give Luke a unique and relevant image.
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EFFECTIVENESS TWO
The music video promotes Lukes image.
This is embedded in the imagery used and design of the CD. We feel thatthis will work as a campaign.
The website provides relevant promotion directional & product placement
for the intended audience
There is enough variation across the campaign as well e.g. black and
white images on website, online publicity of tour, video and product.