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Portfolio containing social media work, writing samples, SEO work, and digital product concepts.
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Digital Strategy, Public Relations
DIGITAL CONCEPTS
FOX NEWS DIGITAL | My independent project during my digital strategy internship was a homepage redesign. My concept was a customizable news homepage for Fox News Community members; I completed competitive analysis of other news sites, wrote functional requirements,
and created wireframes for the concept.
FOX NEWS DIGITAL | I aided in completing competitive analysis of schedule pages, writing functional requirements, and creating wireframes for a Fox News Channel On Air
schedule page redesign.
FOX BUSINESS | During my digital strategy and community internship with Fox News Channel, I had the opportunity to pitch a three-part series article concept, select a group of two other interns to work with, and write an article about my selected topic. My article was
published on FoxBusiness.com.
“It’s no secret that in the midst of a meek labor market and weak economy, college students and graduates are having a hard
time finding jobs. Fortunately, some stores recognize students’ economic dilemmas.”
WTVT Fox 13 | I interned with the web team at WTVT Fox 13 during the Republican National Convention to produce content for the website, including the following two articles: “Google’s media lounge: Recharge, relax, report” and “As convention ends, a sigh of relief for mayor.”
http://www.myfoxtampabay.com/story/19399387/2012/08/28/google-media-center-rnc
http://www.myfoxtampabay.com/story/19423028/2012/08/30/as-convention-ends-a-sigh-of-relief-for-mayor
http://sai.calu.edu/caltimes/index.php/tag/lucie-fremeau/
SOCIAL MEDIA
Fox News Channel | I aided in managing social media accounts for The Five, Fox News Leisure, Fox News Travel, and Fox News Business Travel. I increased the fans on these accounts by an aggregate of 87%.
@FNtheFive
Facebook.com/foxnewsleisure
@internctr_calu
Facebook.com/caluinternshipcenter
Internship Center at California University of Pennsylvania | I am the social media manager for Cal U’s Internship Center. I manage a Twitter, Facebook, and LinkedIn account. I started the Twitter from the ground-up and increased Facebook interaction by 63%.
Facebook.com/prssacalu @caluPRSSA
Public Relations Student Society of America at Cal U | As vice president of Cal U’s chapter of PRSSA, I manage all social media accounts and develop strategic plans for membership retention.
SEARCH ENGINE OPTIMIZATION
FOX NEWS DIGITAL | I aided in search engine optimization (SEO) strategy by creating more than 400 classification pages, writing meta descriptions, and categorizing content to
populate the pages.
NEWSLETTERS
CAL COMMunicator | I completely redesigned Cal U’s PRSSA newsletter using Adobe InDesign, expanded it to a four-page spread, and doubled its audience. As editor-in-chief, I oversee publication production, including layout, content, distribution, budgets, and deadlines.
FOX NEWS DIGITAL | I aided in online newsletter strategy at Fox News by tracking click and open rates for each of the newsletters in order to analyze and increase their performance. In addition, I gained familiarity with high capacity email service providers. Below is an
example of a newsletter I tracked weekly.
RECOMMENDATIONS
LinkedIn Recommendations
Digital Strategy and Community Intern at Fox News:
“Lucie was a phenomenal intern. Her eagerness and ability to complete assignments made her stand out among her peers. Lucie proved to be efficient in completing all assignments throughout her
internship. She exhibited the necessary skills needed to be successful and, when needed, seemed to easily learn new tools in a timely manner. I was impressed with Lucie’s professionalism and attitude.
It is with great confidence that I recommend her.” – Kelli Polson, Product Manager, Fox News Digital
Student Journalist and Social Media Manager:
“I find Lucie to be one of the most talented, determined young persons I have met. She is an excellent writer who is conscientious and attentive to details. She listens carefully, and then
takes a task and finishes it completely with little supervision. Her interpersonal skills are outstanding, and she works well with a team. It is without hesitation that I recommend Lucie
Fremeau. Her skills, positive attitude, and sincere, honest approach will be an asset to any organization lucky enough to have her!”
– Karen Primm, Former Director of the Internship Center
www.linkedin.com/in/luciefremeau
flavors.me/luciefremeau
