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LUBRICANTS, GREASE & OIL
SURYA PRAKASH TIWARI (12)SUMAN SEKHAR BISWAL (05)
Introduction
• Global Demand – 41.7 million metric tons
• Asia – 3rd Largest Market
International Consolidation
• 1700 players
• Merger with bigger companies
• Increase in volatility
Technology• Improved engineering
• Increased demand
• Better quality of base oil
Derived Demand
• Gasoline: motor spirit/petrol
• Diesel - vehicles and other motors/engines
• Kerosene - cooking/heating
• Fuel Oil: boiler fuel for industry, power and shipping
Joint Demand• Brake Fluids• Lubricating Grease• Hydraulic Fluids • Transmission Fluids • Oil Based Additives • Petroleum Jelly and Waxes
Organizational Customers
• OEM Manufactures • Car Dealerships • Fleet Operators • Race Teams
Segmentation
• Automotive
• Industrial
• Marine
Market Strategies
• Brand name, Price, Accessibility and Services
• Sales Push to Brand Pull
• Promotion, Discounts and Mergers