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LTE World Summit Barcelona May 2012 Day 1 - OPENET
Citation preview
#1 in Policy
PCC developments to take advantage of LTE capabilities
Oisin O’Connor, Product Marketing Manager, Openet
LTE World Congress, Barcelona, 23 May 2012
2
24-May-12 © Copyright 2012 Openet
Sources: 1) Cisco, VNI Report, 2010, 2) Broker Research, 3) IMS, 2011, 4), Infonetics, 5) Tellabs, 2011
Industry Context
Despite Explosive Growth
In Data Usage And Complexity…
…CSPs’ Growth Prospects
Remain Subdued
Exponential Data Growth(1) Increased Network Complexity
More Data-Hungry Devices(1) Cloud Delivery Models
Content / Apps Explosion(2) Growth In M2M(3)
Revenue & Traffic Decoupled
Disintermediation Threat From Non-
Traditional Competitors(4)
Decrease In Profitability(5)
0.24
6.25
0
2
4
6
8
2010 2015
TB
per
mo
nth
(m
)
LTE
LTE
Advanced
GSM
CDMA
Edge
WiMAX WiFi
CDMA
2000
Data Dominant
Voice Dominant Traffic
Revenues
Smartphones
=
x 24 data
Gaming Consoles
=
x 60 data
Tablets
=
x 122 data
Saas
Applications
PaaS
Components
Services
IaaS
Compute
Network
Storage 700
800
650
700
750
800
850
2006 2010
# O
pera
tio
ns New Players
8.2
75.1
0
20
40
60
80
2010 2014
Do
wn
load
s (
Bn
)
5
22
0
5
10
15
20
25
2010 2020E
Glo
bal
Inte
rnet
Co
nn
ecte
d D
evic
es
(Bu
)
24.8
5.1
17.5 8.0
05
10152025
2010 2015
(U
S$)
Revenue per GB Total Cost per GB
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The role of Policy Control & Charging (PCC)
Co-ordination of data charging in concert with access control
(across multiple devices and networks)
PCC plays a more central role in LTE networks as all traffic
migrates to IP
Policy &
Charging Control
Operator Core Network Data Applications Access Networks Devices
BSS OSS Back
Office
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24-May-12 © Copyright 2012 Openet
Traditional PCC Use Cases
Fair Usage Roaming & Bill Shock
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24-May-12 © Copyright 2012 Openet
Increasingly complex policy use cases
Speed Tiers Prioritization
Netherlands
App Restrictions
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Evolving charging models
Shared Device Plans User Provisioned
Service Passes
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Intelligent Video Management
Policy + Video Optimization can enable new models
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Evolved
Packet
Core Voice & Data
Traffic
LTE Network
GPRS Packet
Switched Core
IMS
Core
VoLTE requires co-ordinated policy & charging control:
Defined QoS: Application level QoS definition is required with
minimum guarantees around latency, jitter and packet loss
Flexible Charging: To zero rate VoLTE control traffic, support
legacy voice tariffs and new flexible bundled propositions
Defined QoS
Flexible Charging
PCC & VoLTE
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Subscriber Engagement & Personalization
Increased demand for functionality to personalize the experience
Source: Extract from
Openet Operator Survey
Jan 2012
Operator branded mobile portal functionality
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Charging
Evolution of PCC to include Engagement
Policy & Charging Control (PCC)
Subscriber
Subscriber &
Network Control
Flexible
Monetization
Inform & Engage
Subscribers
DPI / PCEF
Video
Optimization
Rating
Subscriber
Engagement
Policy
Management
Evolved
Charging
Balance
Management
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The role of Engagement
Real-time Account
Management
Personal Usage
& Spend Controls
Dynamic Service
Purchase
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Engagement & Partners
Enables operators to retail & promote partner content through ‘toll
free’ data offerings and other 2 sided business models
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Questions
More information at: www.openet.com