LTE Broadcast Alliance Forum - Hadden · PDF fileLTE-Broadcast Alliance Forum ... Consumers want to watch together and engage in social media commentary and ... Etisalat Vodafone DE,

February 27th, 2017

LTE Broadcast Alliance Forum

LTE-Broadcast Alliance Forum | Commercial in confidence © Ericsson AB 2017 | February 2017 | Page 2

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LTE Broadcast Alliance Forum | Commercial in confidence | RASO-17:000229 Uen, Rev E | February 2017 | Page 3LTE-Broadcast Alliance Forum | Commercial in confidence © Ericsson AB 2017 | February 2017 | Page 3

Time Agenda Topic Speaker

08:00 – 08:10 Opening Welcome and Introduction Mr. Alan Hadden, Consultant & former GSA President.

08:10 – 08:20 GSMA perspective Mr. Henry Calvert, Senior Director, Head of Network 2020, GSMA

08:20 - 08:35 Operator Insight Mr. Matt Stagg, Head of Mobile Video & Content, EE

08:35 - 08:45 Device Ecosystem update Mr. Kashan Piracha, Director Business Development, Qualcomm

08:45 – 08:55 Network Infrastructure ecosystem Mr. Per Narvinger, VP, Head of PA Network Systems, Ericsson AB.

08:55 – 09:10 Use cases by content provider Mr. Luis Vicente, Founder & Chairman, 3Vs Sports Partners

09:15 – 09:25 Operator Insight Mr. Mike Wright, Group Managing Director - Networks, Telstra

09:25 – 09:35 Use cases by content providerMr. Hanno Basse, CTO 20th Century Fox Film Corporation & President and

Chairman of the Board of Directors UHD Alliance

09:35 – 09:55 Panel Q&A / discussion

09:55 – 10:00 Close Mr. Alan Hadden, Consultant & former GSA President.

Agenda

The development of the LTE-Broadcast ecosystem

Increased global device support for LTE-B services

LTE-B services available in every top –and mid-tier device launched in 2017

| LTE-B Alliance WelcomePage 4

The Alliance is focused on facilitating & promoting….

Developing Standards

Or developing joint IP


The Alliance is not about….

Members

We are looking for new members from major players in the LTE-B ecosystem, including content delivery network owners, content providers, mobile operators,

middleware providers, chipset makers and handset developers.

VerizonTelstra

KtEE

HKT and CSL MobileReliance JIO

SmartfrenTIM

Turkcell

EricssonExpwayHuawei

NETGEARNokia

Quickplay DTG

One2Many Akamai















Agenda

GSMA’s action to enable LTE-Broadcast

27th February 2017

23%Intensity

The potential of point to multipoint transmission

47%CAGR

70%Video

30%Efficiency

What we have done in 2016

Report: The 4G Broadcasting Opportunity

Report: Mission Critical Communications

Helping to Achieve Scale: Open Letter to Device Manufacturers

What we are planning to do in 2017

Continue to promote the adoption of eMBMS in devices

Showcasing the technology at major events

Collaborate with operators and support pilot projects

Requirements for APIs and for 1: many communications in 5G

Our goals

Source: GSMA Network2020

1: Many services

Next step even higher capacity and new business too

Network 2020 ProgrammeShaping the next generation in mobile














Agenda

CONTENT STORMSINSIGHT INTO CONSUMER BEHAVIOUR WHEN POPULAR CONTENT IS RELEASED

Matt Stagg Head of Mobile Video – EE (Part of the BT Group)Co-Founder & Chairman – Mobile Video Alliance (Part of the Digital TV Group)

Definition of ‘Content Storms’Any piece of content that drives a huge increase in network demand in a limited time frame

Includes Live, Linear, ‘Appointment to view’ VoD. Not limited to Media and Entertainment

It is not commercially viable to scale mobile networks for large spikes in demand with current 4G technology

16

Challenges of live video

Time of day

Popularity of the event

How the event plays out Score Knockout stages change

popularity

Pay TV or free to air

Weather

Possibility for consumer to offload

Bit rate, ABR ability and encoding

17

The big four on the day

Leicester vs Man U - Community Shield

England vs Pakistan – 3rd Test

Sunday 7th August 2016

Sports fans swap between football and cricket at half timeThe back again for 2nd half

Halftim

e

Channel hopping…

Everyone in the UK has access to the content as the rights broadcasting rights are shared between BBC and ITV

The FIFA World cup is the world’s most widely viewed sporting event

Time difference in Russia (GMT +4) mean evening matches will be aired in UK whilst people are at work with limited WiFi offload

FIFA World Cup

The Grand TourAppointment to view VoD has a similar profile to live and linear with a huge spike in demand when initially released

Consumers want to watch together and engage in social media commentary and

Traffic profile would suit carousel broadcast and/or push prepositioning

5G Media and Entertainment

Includes Contribution and Distribution of all media and Entertainment

Media and Entertainment a separate 5G vertical

Unicast, Multicast and Broadcast sit horizontally supporting all verticals

IPTV Mobile Video DTT 4K - 8K - xK Cameras Outside Broadcast Live & Linear Video VoD Caching CDN VR / AR

Automotive

eHealth

Broadband

Manufacturing

M

&

E

Unicast – Multicast - Broadcast














Agenda

LTE Broadcast technology is ready to deploy and evolve

Kashan PirachaQualcomm Technologies, Inc.February 2017

25

Over-the-air OS/app updates Venue casting

eMedia delivery(movies, magazines, etc.)

Live event broadcasts Breaking news

Public safety alerts

How does LTE Broadcast create opportunities for revenue?

26

Leading Operators with LTE Broadcast Trials

KT Corp

Telstra

China Mobile, China Telecom,Hong Kong PCCW (CSL)

Etisalat

Vodafone DE, T-Mobile, IRT

EE + BBC UK, Three

SingTel

Reliance Jio Infocomm

SmartGlobe

Source: GSA, January, 2017

AT&T

KPN NL

Polkomtel PL

Orange FR, TDF

MEO PT, Vodafone

Telecom Italia,RAI

Vodafone ES

Verizon

Claro, Vivo

Bell Mobility

Megafon,MTS

SK Telecom

LTE Broadcast Alliance• New operators and vendors join the

Alliance to facilitate the development of the ecosystem around LTE-Broadcast (LTE-B)

• New operator members HKT and CSL Mobile, Reliance JIO, Smartfren, TIM and Turkcell will join the founding members Verizon, Telstra, kt and EE. The alliance now represents over 370 million customers

Commercial Service

Softbank

Turkcell

MobiFone

27

Qualcomm® Snapdragon™ • World’s first commercial

LTE Broadcast-enabled chipset

Qualcomm Technologies’ LTE Broadcast optimized solution

Broadcast-enabled Qualcomm Technologies’ LTE modem

Qualcomm Technologies’broadcast client• Streaming and file-

delivery services• Service discovery• File repair• Reception reporting• FLUTE• Forward error correction

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

28

Examples of Commercially available devices with support for LTE Broadcast*

• LTE Broadcast supported across tiers on Snapdragon processors for smartphone

• Devices can be enabled through SW OTA upgrade

• Interoperability with major infrastructure and test equipment vendors

• Key accompanying technologies: DASH & H.265

Status of Qualcomm Technologies’ LTE Broadcast solution

*LTE Broadcast availability is operator dependent

Device name Qualcomm Technology

ASUS ZenPad Z8 Qualcomm® Snapdragon™ 650

Google Pixel Qualcomm® Snapdragon™ 821

HTC 10 Qualcomm® Snapdragon™ 820

HTC One M9 Qualcomm® Snapdragon™ 810

HTC Desire 530 Qualcomm® Snapdragon™ 210

LG G5 Qualcomm® Snapdragon™ 820

LG G4 / V10 Qualcomm® Snapdragon™ 808

LG G3 Qualcomm® Snapdragon™ 801

LG G Vista Qualcomm® Snapdragon™ 400

LG K8V Qualcomm® Snapdragon™ 210

Motorola Droid Turbo 2 Qualcomm® Snapdragon™ 810

Motorola Droid Turbo Qualcomm® Snapdragon™ 805

Motorola Droid Maxx 2 Qualcomm® Snapdragon™ 615

Samsung Galaxy S7 Qualcomm® Snapdragon™ 820

Samsung Galaxy Note 4 Qualcomm® Snapdragon™ 805

Samsung Galaxy S5 Qualcomm® Snapdragon™ 801

Samsung Galaxy Note 3 Qualcomm® Snapdragon™ 801

Samsung Galaxy A7 Qualcomm® Snapdragon™ 615

Samsung Galaxy A5 Qualcomm® Snapdragon™ 410

Samsung Galaxy Tab E Qualcomm® Snapdragon™ 410

Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.

29

Consume LTE Broadcast services on Wi-Fi enabled devices

End device runs application and media player

Use cases

LTE Broadcast mobile broadband solution

LTE Broadcast enabled Qualcomm

Snapdragon Modem and device

client

APPLICATIONS

MEDIA

PLAYER

• Pocket router

• Home router

• Media server

• Automotive

• Dongles

30

Available for application developers to:

• Create applications utilizing LTE Broadcast live streaming and file delivery

• Extensive documentation of APIs and test tool for easy applications development

• Downloaded and supported through Qualcomm Technologies’ Developer Network

• Includes DASH client implementation for optional use

This SDK was developed over four years through use in multiple applications in operator trials over five continents.

Qualcomm Technologies’ LTE Broadcast SDK

31

Dynamic switching enables broadcast on demand

Dynamically switch between unicast and broadcast (based on operator configured triggers or mobility)

Users accessing same content on unicast Users moved to broadcast

Demand or event driven• Based on demand, e.g.

breaking news

• Pre-scheduled, e.g. at stadiums during games

Designed for seamless transition • Make-before–break connection

• Fully transparent to users

Specified in 3GPP Rel. 12• Referred to as MooD (MBMS

operation on demand)

32

Bringing efficiency when needed mostLTE Broadcast for public safety

Push-to-voice/data/video

Recipients dynamically moved between broadcast and unicast

Targeted to meet stringent public safety requirements• <300 ms end-to-end set-up time and <150 ms end-to-end transport delay• Standardization started in 3GPP Rel 12

User groupspreconfiguredor formed on the fly

This feature in 3GPP Rel 12 is referred to as Group Communication System Enablers (GCSE)

LTE Broadcast technology is ready to deploy. LTE-B evolution enables new use cases and device types

Thank you

Follow us on:

For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog

Nothing in these materials is an offer to sell any of the components or devices referenced herein.

©2017 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.

Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners.

References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.














Agenda

Commercial in confidence | 2017-02-27 | Page 36

Lte BroadcastA mature productfor unlimited capacity

LTE Broadcast Alliance Forum, Feb 27 2017

Per NarvingerVice President, Head of Product Area Network Systems Commercial in confidence, © Ericsson AB 2017


from ‘live events only’through ‘any popular video’

To ‘any highly demanded content’

Efficient and Reliable Media and Content Delivery

New experiencesof live events

Popular media to mobile devices –pushed content

Software upgrades Mission-critical push-to-talk

Commercial in confidence, © Ericsson AB 2017


Advanced feature set makesentry threshold lower than ever


coexistencewith advanced RAN features

Broadcast MERGES

SEAMLESSLY with unicast

MOODeMBMS operation on demand

Service continuityunicast-broadcast

virtualizedcore layer and service layer


Build momentum for next generation

content delivery

Enabledevice ecosystem

THE LTE Broadcast Alliance
















Agenda

27TH FEBRUARY 2017BARCELONA

LTE-BROADCAST THE OPPORTUNITY FOR SPORTS

This document contains information which is private and confidential to the persons and specific event to whom it is provided and cannot be used, copied or reproduced without 3Vs Sports Partners specific permissionAll materials, unless otherwise stated, are copyright of 3Vs Sports Partners.

THE WORLD OF SPORTS GAME CHANGERS

$700millions

Real MadridManchester United

Barcelona

7X

Netflix

56X

Electronic Arts

15X

Facebook

$3.5 billions 28x 89x 16x

WE NEED TO RE-THINK SPORTS BUSINESS MODELLE ARNIN G F R OM O TH E R DIGITAL BUSIN E SS E S

FREE CONTENT

PREMIUMCONTENT

LICENSINGGAMES / CONTENT

LIVE EVENTS

SHOP

• Data Enhancement & Monetization• Digital Profiles & Gamification• Advertising in App, Web & Social Network• Content Production & Distribution

• Advertising in App, Web & Social Network• Gamification & Micropayments• Subscriptions & Memberships• Content Production & Distribution

• In App payments• Gamification & Micropayments• E-Sports• Subscriptions & Memberships

• Freemium, Premium, PPV & VOD: one-time or subscriptions• Subscriptions & Memberships• Ticketing, Hospitality, F&B• Arena Everywhere

• On-line purchases, up-sell & cross-sell• Data Enhancement & Monetization• Ticketing, Hospitality, F&B

B2B

B2C

B2B2C

B2B2CB2C

B2B2C

WE NEED TO RE-THINK SPORTS MONETIZATION

App App App App App App App App App App

WE NEED TO RE-THINK SPORTS FANS EXPERIENCEMAPPIN G F AN JO URN E Y AND DIGITAL PR O FILE S 24.7.365

WE NEED TO RE-THINK SPORTS METRICSA G G R E G ATIN G ALL DATA C O NTA C T P OINTS 360º

WE NEED TO RE-THINK SPORTS CONSUMPTIONE-SPORTS ARE RISING AND COMPETING WITH REAL

SPORTS FOR G-Y & G-Z ATTENTION, ENGAGEMENT & SPENDING

BRINGING “SPORTS EVERYWHERE”

WE NEED TO RE-THINK THE ROLE OF UGC INSIDE AND OUTSIDE THE EVENT

DEMOCRATIZING SOCIAL INFLUENCERS

WE NEED TO RE-THINK SPORTS CONTENT SPORTS ORGANIZATIONS TO TURN INTO SOPHISTICATED

MEDIA BRANDS & DISTRIBUTION PLATFORMS

WE NEED TO RE-THINK SPORTS CONNECTIVITY INSIDE AND OUTSIDE TRADITIONAL SPORTS VENUES

MOVING TO “VENUES EVERYWHERE”

Source: C OMC AST , 2016

WE NEED TO RE-THINK SPORTS TECHNOLOGY INSIDE AND OUTSIDE THE PITCH ALLOWING

“DATATAINMENT EVERYWHERE”

THE WORLD OF SPORTS WITH LTE-B

LTE-BROADCAST R&D IN SPORTS

STATS CHANNELReal time data supplied by LFP about players, ball possession, fouls, corners and performance.

VCF 90 BEHIND THE SCENES CHANNELThe most unique and intimate match behind the scenes content with eight different cameras following Valencia CF first team players journey: from team’s hotel to the stadium, inside the team bus, inside the team changing room, inside the stadium tunnel, the players warm up and the players’ bench.

FANS CHANNELVideo content channel, uploaded by fans inside the stadium, in real time, using the mobile application.

SOCIAL CHANNELBroadcasting anything and everything posted on social networks by the club, fans and other sources.

VIRTUAL ARENA CHANNELReal time 3D virtual recreation of the match supplied by LFP.

Valencia CF, Vodafone and a group ofworld leading strategic partners haveteamed up to trial a state of the art LTEMulticast installation, using commercialspectrum and the entire stadium bowl,allowing fans to enjoy exclusive HDcontent on their mobile devices withoutany concurrence problems.

LTE MULTICAST

VALENCIA CF LTE-BROADCAST CASE BEYOND MATCH INTO FAN ENGAGEMENT

LTE-B CAN SERVICE SPORTS DATA EXPLOSION

LTE-B CAN DRIVE FAN PERSONALISATION

LTE-B CAN ACCELERATE SPORTS GLOBALISATION

LTE-B CAN RAISE ATHLETES AS “MEDIA”

LTE-B ASSURES EVERYTHING WILL REVOLVE AROUND THE SMARTPHONE

LTE-B CAN SECURE IMMERSIVE INTERACTIVE VENUES

LTE-B CAN MANAGE THE PROLIFERATION OF CHANNELS

LTE-B CAN CHANGE EXPERIENTIAL ADVERTISING & DIGITAL SIGNAGE

LTE-B CAN ASSURE MASSIFICATION OF VIRTUAL & AUGMENTED REALITY

LTE-B CAN CONTRIBUTE TO THE RISE OF E-SPORTS/COMPETITIVE GAMING

LTE-B CAN SERVICE MODERN SPORTS STRATEGIES MATCH WEARABLES, CONNECTED KITS, FAN ENGAGEMENT

DEMOCRATIZE SPORTS INDUSTRYLTE-B CAN PLAY A LEADING ROLE TO CONCLUDE

SPORTS TRANSFORMATION & DEMOCRATIZATION

“To succeed in this future is not a divine right. There is no universal law that says sports must be the most popular content. Nor one that says it must be distributed via ESPN. Outsized value will be earned via forward thinking and bold leadership. The leagues should build their own distribution capabilities while collaborating with both traditional and digital distributors to build the foundations for the future. They should embrace sports bettors as invested fans, not as threats to their games’ integrity. Traditional distributors should use the length of their current rights deals to build the infrastructure they’ll need to support direct-to-consumer experiences, including sophisticated subscriber acquisition marketing and product and engineering organizations that can compete with the best of Silicon Valley. Lastly, digital distributors shouldaccelerate their efforts to acquire any and all sports rights they can, even if the price seemshefty. All these players will need to experiment and adapt; those that do sooner rather than later will come out ahead.”

THE FUTURE BELONGS TO THOSE WHO DARE TO BE DIFFERENT

Source: Ta i Shachar, ”Ba ll in Its Court: How Sports Media Needs to Evolve” – F ebruary, 2017

THANK YOU

https://es.linkedin.com/in/luvicente @luisDV

[email protected]

This document contains information which is private and confidential to the persons and specific event to whom it is provided and cannot be used, copied or reproduced without 3Vs Sports Partners specific permissionAll materials, unless otherwise stated, are copyright of 3Vs Sports Partners.














Agenda

Copyright Telstra©

LTE-Broadcast AllianceMike WrightGroup Managing Director, Networks, TelstraFebruary 2017

| Network Evolution to deliver massive data growthPage 73

Major benefits from LTE-B

Page 74

1. Deliver a higher quality (constant bit rate, buffer free), real time and/or more efficient (lower cost per bit) video experience to more users on the network.

2. Support extremely high demand & real time delivery of media (sport, breaking news), alerts and software/files.

3. Support new use cases for the mass distribution of media and data including, mass software updates, signage, real time video channels, stadium video &VR, emergency alerts.

4. Enable new high demand services such Mission Critical Push to Talk.

Implementation of LTE-B is justified by carrying as little as 1% of the network traffic by 2021

LTE Broadcast technology (also known as eMBMS, and LTE Multicast) is an enabling technology aimed at more efficiently and reliably delivering a broad range of services and applications across wireless networks. Through the use of LTE-B, operators can;

| LTE-Broadcast

The impact of live content on a network – mobile consumption patterns have only just begun

| LTE-BroadcastPage 75

Telstra’s wireless network experience with the Channel 7 Olympic AppLTE-B will be essential for future Olympics. This time the traffic peak was 25% of the total mobiles traffic despite only a small percentage of our customer base subscribing to the premium content

Other events that will drive strong mobile network usage:In 2016 there were 34,000 streams of the AFL Grand Final and 50,000 for NRL, consuming 1.89M and 936,000 video minutes respectively.

Mobile download traffic – Olympics (Gbps)

LTE-B can deliver many types of content in many types of places


MCG capacity of 100,000 people

Using LTE-B to Pre-position content on mobile devices

User 2

User 1

Targeted content Cloud analytics

Proactively and intelligently push to mobile devices popular videos, software updates, daily newspapers using LTE-broadcast and Unicast, governed by network conditions.

Instant playback and guaranteed bitrate

Pre-positioned content indicated by green tick

Prepositioned

Movies, short stories, music,

signage, multimedia,

software

• Lower cost of delivery• Better quality/user

experience• Better personalisation/

monetisation


LTE-B enabled MC-PTTBroadcast to each talk group once

World First live MC-PTT call over LTE-B

• Real time emergency alerts• Rich Content• Geographically targeted• Unlimited users

The opportunity for Emergency services


LTE-B can deliver enriched, real time Emergency Alerts to large numbers of customers based on geography and enable Mission Critical Push to Talk

Incident Command

Centre

LTE B needs an ecosystem to grow…

Page 79

• Chipset Support• Middleware• Devices integration and apps

• End to End Product integration• Enabling Platforms, e.g. MC-PTT, Video • On device apps• Content & Service Delivery

• Wireless Core & RAN Network Support• LTE enablers (MBMS Gateways, Broadcast Service Centre)• Key network support for network session continuity & MOOD

| LTE-Broadcast

LTE-B App

LTE-B Middleware

LTE-B Baseband

Where is Telstra?

Page 80 | LTE-Broadcast

Chipset & Middleware ready, devices ready:• World’s First support for MOOD trialed with Expway • Roadmap of High end Devices 2017

End to End Product integration:• Media streaming and apps ready for media delivery• World’s first MC-PTT trial

Network ready:• All LTE cells ready and configured for LTE-B support• Trials and product expected this year














Agenda

Content PrepositioningJoint collaboration

20th Century FoxTelstra

Ericsson

MobileVideo is hugeVideo is limited

to: short form + subscriptionby: image quality + QoS

let’s change this

Broadcast

provide high quality movie distributionwith exceptional quality of service

leverage advanced mobile technologieslike LTE-Broadcast

joint value generation for content providerand mobile operator

gain insights into customer behavior and needs

Joint effort among 20th Century Fox, Telstra and Ericsson

First-run movies pre-loaded onto mobile devices• leverage LTE-Broadcast, Telstra MON and Ericsson UDN• deliver during low cost/usage times• driven by real-time analysis of network• TBD: purchase (EST) or VOD• consumer opt-in

Supported by a recommendation engine based on deep customer data analytics

Storage Limitsfocus on Android

with microSD

In-hometo

On-the-go

ContentRelevance














Agenda


Q&A














Agenda

LTE Broadcast Alliance Forum | Commercial in confidence | RASO-17:000229 Uen, Rev E | February 2017 | Page 90

Documents

LTE Broadcast Alliance Forum - Hadden · PDF fileLTE-Broadcast Alliance Forum ... Consumers want to watch together and engage in social media commentary and ... Etisalat Vodafone DE,