LSI Representações Comerciais Ltda.LSI Representações Comerciais Ltda.

Since 1985 Making Your Since 1985 Making Your Success Our Business.Success Our Business.

Brazil the Emerging MarketBrazil the Emerging Market

55thth~7~7thth largest GDP in the world (USD$3.7trillion) & 5 largest GDP in the world (USD$3.7trillion) & 5 thth most most populous country with 191 million inhabitants;populous country with 191 million inhabitants;

Modern mixed economy with agrarian (20%), mining (5%), Modern mixed economy with agrarian (20%), mining (5%), industrial (15%) and service (60%) sectors;industrial (15%) and service (60%) sectors;

World’s leading exporter of Beef, Poultry, Coffee, Iron Ore, Orange World’s leading exporter of Beef, Poultry, Coffee, Iron Ore, Orange Juice, Sugar & Tobacco. Pioneering in Bio-fuels. Big on Oil & Gas. Juice, Sugar & Tobacco. Pioneering in Bio-fuels. Big on Oil & Gas. Big in Automotive Industry;Big in Automotive Industry;

Primed itself through extreme economic hardship (1970’s~1990’s) Primed itself through extreme economic hardship (1970’s~1990’s) and is “unaffected” by the economic crisis;and is “unaffected” by the economic crisis;

The “B” in BRIC. Shows unambiguous signs of maturing into one of The “B” in BRIC. Shows unambiguous signs of maturing into one of the most sustainable new economies in the globe, though not the most sustainable new economies in the globe, though not necessarily the fastest growing one;necessarily the fastest growing one;

Will house the next FIFA World Cup in 2014 and the Olympic Games Will house the next FIFA World Cup in 2014 and the Olympic Games 2016, bringing opportunity for growth;2016, bringing opportunity for growth;

Investing in infrastructure to grow & social equality;Investing in infrastructure to grow & social equality; Still struggles with social and infrastructural issues.Still struggles with social and infrastructural issues.

LSI Brasil

Brazil the Industrial MarketBrazil the Industrial Market

Singular corporate culture;Singular corporate culture; Demanding, optimistic & creative;Demanding, optimistic & creative; Brazilian Industry is highly horizontal; relying on outsourcing for Brazilian Industry is highly horizontal; relying on outsourcing for

diversification and growth;diversification and growth; Industry is clustered in “industrial zones” to partake in logistics Industry is clustered in “industrial zones” to partake in logistics

facilities and tax benefits and enable horizontalisation;facilities and tax benefits and enable horizontalisation; Extremely price-oriented and competitive;Extremely price-oriented and competitive; Grew 2.7% in 2011 in detriment of 4.2% projections;Grew 2.7% in 2011 in detriment of 4.2% projections; Is projected to grow 1.9% in 2012, revised from 4.5%;Is projected to grow 1.9% in 2012, revised from 4.5%; Technology Industry still highly dependent on imports;Technology Industry still highly dependent on imports; Technology Industry hampered by labour & high taxation;Technology Industry hampered by labour & high taxation; Credit crisis and lack of govt support contribute to an adverse Credit crisis and lack of govt support contribute to an adverse

scenario;scenario; Fights imports of finished goods that fulfil local demand.Fights imports of finished goods that fulfil local demand.

LSI Brasil

Brazilian States by GDP Brazilian States by GDP (R$Millions)(R$Millions)

LSI Brasil

Main Brazilian Ports of EntryMain Brazilian Ports of Entry

LSI Brasil

Main Brazilian Industrial ClustersMain Brazilian Industrial Clusters

LSI Brasil

LSI was founded in 1985 as a sales agency for US LSI was founded in 1985 as a sales agency for US manufacturers of electronic components;manufacturers of electronic components;

Originally focused on aerospace and telecom;Originally focused on aerospace and telecom; Originally a sales representation company only;Originally a sales representation company only; Established an excellent track record for sales in the automotive Established an excellent track record for sales in the automotive

industry, computer and consumer electronics early on;industry, computer and consumer electronics early on; 1990’s: Diversified activities to become an importer & 1990’s: Diversified activities to become an importer &

distributor and built experience in business development;distributor and built experience in business development; 2000’s: Established sub-distribution network to extend reach & 2000’s: Established sub-distribution network to extend reach &

began to use sales agents to foment sales;began to use sales agents to foment sales; Still growing in reach, still accepting new challenges;Still growing in reach, still accepting new challenges; Modern, very agile and ready for the XXI Century.Modern, very agile and ready for the XXI Century.

How Did LSI Start?How Did LSI Start?

LSI Brasil

What is LSI Today?What is LSI Today?

Versatile: Versatile: With both distribution and representation services, we are With both distribution and representation services, we are true to our roots and continue to act as a complete sales agency for Foreign true to our roots and continue to act as a complete sales agency for Foreign Manufacturers selling into Brazil;Manufacturers selling into Brazil;

Capable:Capable: With over 25 years experience interfacing multicultural With over 25 years experience interfacing multicultural negotiations, LSI offers a full range of business development and sales negotiations, LSI offers a full range of business development and sales support services to establish, improve and enhance international trade;support services to establish, improve and enhance international trade;

Structured: Structured: LSI has an established commercial, sub-distribution & LSI has an established commercial, sub-distribution & logistics network including sales partners, bonded warehousing and logistics network including sales partners, bonded warehousing and customs brokers at key locations;customs brokers at key locations;

Pragmatic:Pragmatic: LSI focuses on the facilitation of trade in general; acting to LSI focuses on the facilitation of trade in general; acting to make things happen between manufacturers and their overseas customers.make things happen between manufacturers and their overseas customers.

LSI Brasil

Competitive Advantages?Competitive Advantages?

Yes, many. Just to name a few:Yes, many. Just to name a few: We are on site. Being here makes us capable of pursuing our We are on site. Being here makes us capable of pursuing our

clients’ interests with added efficiency;clients’ interests with added efficiency; Our executives are native speakers of English, Spanish and Our executives are native speakers of English, Spanish and

Portuguese and are multicultural individuals familiar with Portuguese and are multicultural individuals familiar with local customs & regulations, social dynamics and corporate local customs & regulations, social dynamics and corporate practices, as well as with international and fair trade practices;practices, as well as with international and fair trade practices;

We are ideally equipped to build an understanding between We are ideally equipped to build an understanding between foreign companies and native South American enterprises;foreign companies and native South American enterprises;

We are agile and can respond to situations very quickly;We are agile and can respond to situations very quickly; We act both as sales agents and distributors, offering We act both as sales agents and distributors, offering

companies exporting into Brazil and its neighbours with companies exporting into Brazil and its neighbours with flexibility to tend a wide spectrum of customers.flexibility to tend a wide spectrum of customers.

LSI Brasil

Our Assets:Our Assets:

A sound and structured company ready for the challenges A sound and structured company ready for the challenges of the XXI Century;of the XXI Century;

Over 25 years experience in international trade;Over 25 years experience in international trade; Over 25 years structuring businesses for foreign companies Over 25 years structuring businesses for foreign companies

venturing into Brazil and South America;venturing into Brazil and South America; Capable in-house business development executives;Capable in-house business development executives; Experience in interfacing multicultural negotiations;Experience in interfacing multicultural negotiations; Established sub-distribution network;Established sub-distribution network; Structured and reliable logistics network;Structured and reliable logistics network; Established commercial network.Established commercial network.

LSI Brasil

Our Long-Term Services:Our Long-Term Services:

Sales Representation: Sales Representation: Promotion of direct sales opportunities; Promotion of direct sales opportunities; generating sales leads and providing pre and post sale point of sale generating sales leads and providing pre and post sale point of sale support on behalf of the client. LSI functions on commission-basis for support on behalf of the client. LSI functions on commission-basis for exclusive rights to new and existing markets and works closely with exclusive rights to new and existing markets and works closely with the client’s team.the client’s team.

Master Distribution: Master Distribution: Provides your enterprise with an optional Provides your enterprise with an optional sales channel that can tend to the medium and small local sales channel that can tend to the medium and small local business by sharing the risks involved in managing stock and sales and business by sharing the risks involved in managing stock and sales and by making your products available to them locally, at competitive by making your products available to them locally, at competitive pricing.pricing.

Sales & Distribution: Sales & Distribution: By functioning both as a sales agency By functioning both as a sales agency and a distributor, LSI can defend your interests and promote a client’s and a distributor, LSI can defend your interests and promote a client’s products with both large conglomerates and small businesses.products with both large conglomerates and small businesses.

LSI Brasil

Our Short-Term Services:Our Short-Term Services:

Full Marketing Assessment: Full Marketing Assessment: Offers a complete study of the Offers a complete study of the market and the potential for our client’s offer in that market; including market and the potential for our client’s offer in that market; including strategic business model recommendations and intelligence on strategic business model recommendations and intelligence on competition.competition.

Sector Survey: Sector Survey: Offers an appraisal of the market size and general Offers an appraisal of the market size and general condition; including government policies, practices, price levels, main condition; including government policies, practices, price levels, main players, customer habits and SWOT analysis.players, customer habits and SWOT analysis.

Sales Survey: Sales Survey: Provides a list with a pre-agreed fixed number of Provides a list with a pre-agreed fixed number of sound potential customers for posterior direct sales contact between sound potential customers for posterior direct sales contact between manufacturer and customer; generating sales leads for our client.manufacturer and customer; generating sales leads for our client.

Procurement Service: Procurement Service: Will provide a list of potential suppliers Will provide a list of potential suppliers of desired items and may include the negotiation of terms and of desired items and may include the negotiation of terms and evaluation of cargoes.evaluation of cargoes.

LSI Brasil

Our Executive Support Services:Our Executive Support Services:

Assisting Negotiator: Assisting Negotiator: Provides the travelling executive with an Provides the travelling executive with an assessor that will accompany him during negotiations to facilitate assessor that will accompany him during negotiations to facilitate communication promote mutual understanding and furnish on-site communication promote mutual understanding and furnish on-site assessments.assessments.

Interpreter: Interpreter: Provides the travelling executive with a facilitator to Provides the travelling executive with a facilitator to accompany him during negotiations to promote communication during accompany him during negotiations to promote communication during presentations and negotiations.presentations and negotiations.

Full Business Assistant: Full Business Assistant: Provides pre and post trip support to Provides pre and post trip support to the travelling executive to enable him to focus on his core business the travelling executive to enable him to focus on his core business while we handle all the local preparations. The LSI Assistant will while we handle all the local preparations. The LSI Assistant will schedule meetings, presentations, accommodations and transportation; schedule meetings, presentations, accommodations and transportation; making all practical arrangements for your business trip to run making all practical arrangements for your business trip to run smoothly.smoothly.

LSI Brasil

Industrial MarketsIndustrial Markets

Sales Concentration 2009~2012 (USD):Sales Concentration 2009~2012 (USD):

Jan.2009~Jan2012Jan.2009~Jan2012 LSI Brasil

What is Our Goal?What is Our Goal?

To help To help our current and future clients grow sustainably into new our current and future clients grow sustainably into new markets and new segments, and to grow alongside them.markets and new segments, and to grow alongside them.

To Foment To Foment a mutually beneficial commercial relationship for our a mutually beneficial commercial relationship for our foreign clients and local customers.foreign clients and local customers.

To establish To establish business relations with companies who perceive in the business relations with companies who perceive in the challenges of our century the opportunity to serve global society and challenges of our century the opportunity to serve global society and grow.grow.

To work To work alongside cutting edge companies for which terms like alongside cutting edge companies for which terms like Sustainability and Fair Trade also mean progress.Sustainability and Fair Trade also mean progress.

LSI Brasil

Clients & Customers Past & Clients & Customers Past & Present:Present:

Able, Adelco, Altus, Afatec, AEC, APC, American Bright, Atimo Prolit, Bioset, Advanced Interconnections, AVX, Elco Corporation, The Bergquist Company, CML-Innovation Technologies, Continental Corporation, Cebra, Chicago Miniature Lamp Co., Daruma, Delphi, Demape, Daubert VCI, E-Switch, EcoEnergia, Elpron, Energy Performance, Embraer, Epcos, Ericsson, Force-Line, Ford, Famar Fueguina, Girardi, Gevigamma, GMC, Grameyer, HI Tech, Icatel, Identech, Ilumatic, IDevices, Intral, Itautech Philco, Itaipu, ITT Cannon, Imbiber Beads, Jabil, Johnson Controls, Johnson & Johnsons, Kessler, Kilolumen, Kostal, , Kyocera, Lumicenter, Ledcéne,Luxlight, Lumipower,Lynxtech, Magneti Marelli, Microsol, Meng, MCE Microtécnica, Motorolla, Mallory Sonalert Products, NACC Mallory, Neotech, Nitrolatina, Next Tech, Neotech, Nodaji, Nortel, Osram, Omron-Bitron, Pace, Parks, PHB, Petroil, Phihong, Prodels, Projetech, Philips, RCG, RTA, Sadokin, Saardumi, Sanmina SCI, Schneider Electric, Serdia, Solaris, Solectron, Sonitron, Schneider Electric, Siemens VDO, Sonceboz, TSI Telemática, TRW, Texas Instrumentos, Ueta, Upsin, Visteon, Voith, WEG, Whirlpool etc.

LSI Brasil

LSI Representações Comerciais Ltda.LSI Representações Comerciais Ltda.

Since 1985 Making Your Since 1985 Making Your Success Our Business.Success Our Business.