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Prashant Duttagupta

BUSINESS POLICY & STRATEGIC MANAGEMENTSlide

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Strategic Management - Components

The General Manager

More than a strategist

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Strategic Management - Components

General Managers roles

Interpersonal

Informational

Decisional

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Strategic Management - Components

Corporate level general manager (CEO)

Conceptualizes the strategy

Initiates strategic management processes

Maintains strategic management processes

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Strategic Management - Components

Board of Directors (2)

Corporate level strategists

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Prashant Duttagupta

BUSINESS POLICY & STRATEGIC MANAGEMENTSlide

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Strategic Management - Components

Mission

Business scope definition

Mission statement defines the basic reason for the

existence of an organization that helps legitimize itsfunction in society

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Prashant Duttagupta

BUSINESS POLICY & STRATEGIC MANAGEMENTSlide

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Strategic Management - Components

Business Definition

Clarifies the nature of current products and/or

services, markets and value or functions a firm

provides

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Strategic Management - Components

Objective(s)

Business purpose

Time dimension

Quantitative dimension

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Strategic Management - Components

Set of future mission

& objectives

Environmental

Forces

Corporate Value

SystemPast Internal

Developments

Internal Resources

& Power equations