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LOYALTY & REWARDS THE GREAT LAKES TOWING COMPANY & GREAT LAKES SHIPYARD

LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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Page 1: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

LOYALTY & REWARDSTHE GREAT LAKES TOWING COMPANY & GREAT LAKES SHIPYARD

Page 2: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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THANK YOU FOR BEING A LOYAL CUSTOMER.NOW WE WANT TO REWARD YOU.

OUR NEW LOYALTY AND REWARDS PROGRAMSAVES YOU MONEY WHEN YOU BUNDLETOWING AND SHIPYARD SERVICES.

Page 3: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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THANK YOU...........................................................................................3

LOYALTY & REWARDS: HOW IT WORKS......................................5

EARN & REDEEM..................................................................................7

PROGRAM EXAMPLE..........................................................................9

RULES......................................................................................................11

CONTACT US.......................................................................................14

Page 4: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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Thank you for being a valued customer over the years. From the beginning, our mission has been to continually evaluate and improve the level of quality and safety based on your satisfaction and how well your needs have been met. Upholding this mission remains one of our top priorities.

With this in mind, we launched a new Loyalty & Rewards Program that allows your company to earn loyalty points for every dollar spent on towing and shipyard services. These loyalty points can be redeemed for credits and discounts on scheduled Shipyard work. On the following pages, learn more about this great program that will improve your ROI.

THANK YOU

Page 5: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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On behalf of The Great Lakes Towing Company and Great Lakes Shipyard, thank you for your business. Here’s to a safe, busy and profitable year!

Best Regards,

Joe StarckPresident, The Great Lakes Towing Company

Page 6: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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We are proud to announce that we are increasing the benefits of your Full-Service Lakes-Wide Harbor Assist and Towing Contract to better serve your company’s fleet. This new program offers rewards for towing and shipyard services. Dollars spent on towing and shipyard services are converted into loyalty points and can be redeemed for discounts on scheduled Shipyard work the following year.

THE NEW LOYALTY & REWARDS PROGRAM IS:• Convenient: Automatic enrollment through your Full-Service Lakes-Wide

Harbor Assist and Towing Contract• Cost Effective: Bundling towing and shipyard services saves money• 24/7/365: Access to towing and shipyard services

HOW IT WORKS

LOYALTY & REWARDS

Page 7: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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LET US BE THE FIRST AND ONLY CALL YOU MAKEFOR YOUR LAKES-WIDE MARINE SERVICE NEEDS!

TOWING$1.00 paid for towing services equals

one and a half loyalty points.

SPEND $1, EARN 1.5 PTS$1 = 1.5 PTS

SHIPYARD$1.00 paid for shipyard services

equals three loyalty points.

SPEND $1, EARN 3 PTS$1 = 3 PTS

TOGETHER, YOU EARN POINTSREDEEMABLE FOR FUTURE SHIPYARD WORK.

Page 8: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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EARN & REDEEM

FABRICATION & STEEL REPAIRS

WINTER LAYUP WORK

5-YEAR REGULATORY SURVEYS & INSPECTIONS

DRYDOCKING

ELECTRONICS & NAVIGATION SYSTEMS

BLASTING & PAINTING

CONVERSIONS, REPOWERING & REFITS

MOBILE REPAIRS

24/7/365 EMERGENCY REPAIRS

NEW CONSTRUCTION

SHIP ASSIST

CARGO TRANSPORTATION, BARGING & LOGISTICS

ICE BREAKING

EMERGENCY ASSISTANCE

SERVICES INCLUDED

SHIPYARD

TOWING

EARN REDEEM

= INCLUDED // = NOT INCLUDED

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Page 10: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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LOYALTY & REWARDSPROGRAM EXAMPLE

Page 11: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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EARN POINTSCompany XYZ utilize the lakes-wide towing and shipyard services. Below is the breakout of the loyalty points they earn for participating in our Loyalty & Rewards Program.

REDEEM REWARDSCompany XYZ scheduled winter layup work and redeemed the loyalty points they earned from 2015 for reward credit in 2016.

TOWING $200,000 1.5x 300,000 1% $3,000

*10% is maximum discount allowed per invoice.

2015PAYMENT

LOYALTY POINT

CONVERSION

2016POINTSEARNED

REWARD CONVERSION

2016REWARD

VALUE

SHIPYARD $350,000 3x 1,050,000 1% $10,500

TOTAL $550,000 — 1,350,000 1% $13,500

SHIPYARD $500,000 — — — —

2016PAYMENT

LOYALTY POINT

CONVERSION

2016POINTSEARNED

REWARD CONVERSION

2017REWARD

VALUE

CREDIT -$13,500* — — — —

INVOICE $486,500 3x 1,459,500 1% $14,595

BALANCE $0 — — — $14,595

Page 12: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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• Loyalty points can be earned for any towing (i.e. 1.5 pts) and shipyard (i.e. 3 pts) services.

• Loyalty points can be redeemed toward shipyard services only, not towing.• Loyalty points can be redeemed for scheduled shipyard services, not

emergency work, when Great Lakes Shipyard is the sole general contractor.• The conversion rate for loyalty points to rewards is 1% (i.e. 1 pt equals 1¢).• Loyalty points are redeemable the calendar year after being earned and

expire at the year’s end (e.g. loyalty points earned in 2014 can only be redeemed in 2015, and they expire at the end of 2015).

RULES

Page 13: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

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• Loyalty points cannot be earned on work paid with rewards; loyalty points are accumulated on amounts actually paid.

• Rewards redemption is limited to 10% of total invoice amount before sales taxes applicable, for scheduled Shipyard work.

• Rewards redemption is permitted on multiple invoices for schedule shipyard work.

• The Loyalty & Rewards Program is convenient: You are automatically enrolled, your point balance is maintained by The Great Lakes Group and available points will be applied to eligible shipyard invoices automatically.

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Page 15: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

VISIT US4500 Division AvenueCleveland, Ohio 44102-2228

CONTACT USP: 216-621-4854F: 216-621-7616sales@thegreatlakesgroup.comwww.thegreatlakesgroup.com

FOLLOW US

facebook.com/GreatLakesGroup

twitter.com/GreatLakesGroup

linkedin.com/company/GreatLakesGroup

instagram.com/GreatLakesGroup youtube.com/GreatLakesGroup

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THANK YOU FOR BEING A LOYAL CUSTOMER. CONTACT YOUR ONE-STOP-SHOPTO LEARN MORE ABOUT YOUR REWARDS.

GREAT LAKES SHIPYARDOur full-service shipyard specializes in every kind of marine construction and repair fabrications, conversions and refits for all U.S., Canadian and foreign flagged commercial and government vessels and barges. Our state-of-the-art shipyard is located in Cleveland, Ohio with a waterfront of approximately 2,000 lineal feet. An additional 3,800 lineal feet of waterfront is available on the Cuyahoga River proximate to the Shipyard.

THE GREAT LAKES TOWING COMPANYOperates the largest and most experienced U.S.-flag tugboat fleet in harbor assist and towing operations on the Great Lakes. Services include ship assist, logistics and cargo transportation, ice breaking, and emergency assistance. Founded in 1899 by John D. Rockefeller, The Great Lakes Towing Company is now celebrating its 115th year in continuous business.

Page 16: LOYALTY & REWARDS - The Great Lakes Groupthegreatlakesgroup.com/downloads/loyalty_and_rewards_v01.pdf• Loyalty points can be redeemed for scheduled shipyard services, not emergency

THE GREAT LAKES TOWING COMPANY

GREAT LAKES SHIPYARD

SINCE 1899