Low-Cost Safety Improvements Pooled Funds Study

Marketing Plan Review

Vicki Glenn, VHB

Marketing Plan Overview

Introduction Intended Users Distribution Methods Program/Product Support Outreach Training Program Integration Conclusion

Introduction

Objectives Increase awareness among transportation agencies Promote technology transfer to broad audience Encourage resource sharing among professionals

Products Technical Report Technical Brief

Intended Users

Intended Users Transportation Agencies State Safety Agencies Federal Transportation and Safety Agencies Engineering and Safety Professional

Associations Other Professional Organizations Academia TRB Committees

Distribution Methods

Printed publications

FHWA Safety and RD&T Websites

State DOT and partner Websites

Marketing brochure for professional meetings

Meeting presentations

Email notices

Published articles

Outreach

Media calendar

Articles and interviews State DOTs County and local agencies

FHWA publications Public Roads

University Tech Transfer Centers

Trade Press Publications Better Roads Magazine

Training

FHWA National Highway Institute Safety Workshops

Local / Tribal Technical Assistance Programs

Conclusion

What’s missing?

Contact Info

Vicki Glenn

vglenn@vhb.com