LoudDemoSteering Group Report2

Mesfin, Kalle, Artem, Rémey

EMI-Record Label• NameMarkku Takkunen

• A role or job title:Manager

• Quotes in the personas language:??

• Relevant demographics:Relevant of knowledge for basic computer skills

Descriptions that reveals goals, motivations, pain points:

Goals:• Looking for great bands and produce quality and popular music.• Offering the best technology and software.• Increase their sales and raise their profit margin.Motivation: • Potential market demand in recording • High personal interest in music• A dream to make some difference in recording of music s.Pain Point:• Old school record label managers(doesn’t want to trust new tech)• Doubt against the service efficiency

Descriptions that describe primary activities this user type will engage in:

• Deciding the company interest against artists work.• Making a decision in big investment • Receiving daily customer phone calls

User Story

As a Record label Manager• I want to listen a music what our company is interested in to

produce.• I don’t want to receive thousands of phone calls from crappie Bands.• I don’t want to receive thousands of emails of 800mb music files.

Describes who wants, what wants and what for in one sentence

• As a record label manager I want to produce quality music with a small amount effort.

•

Definition of Done –DoD

• Am I able to filter incoming music samples without listening of all of them?

• Is our company’s music interest is defined in the service?• Am I able to send email/confirm my interest to the band easily?