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One of the best ways to reach more people is to enlist the help of other companies or individuals.Seek out colleagues who already have relationships with your target audience, and ask them to beyour affiliate. Offer them a commission for every person from their database who registers for yourevent. Or, if they are unable or unwilling to accept a commission, offer their subscribers a discountor an added bonus as incentive to help promote your event.

Most news articles and attorneys general will criticize the actions of multilevel companies, but stopshort of indicting the basic premise of the industry. Money magazine wrote a critical, investigativearticle in 1987 which came close. "While some multilevel firms are legitimate, scores of them arenot." Money went on to name Amway and Shaklee as two "reputable" companies. In August, Amwaysettled a massive class-action suit from distributors who say they were misled.

For example, in a recently filed litigation, SEC v. CKB168 , the SEC filed charges to stop an allegedpyramid scheme perpetrated under the fa�§ade of an MLM program for online children's courses.The promoters of the scheme allegedly solicited investors worldwide, including targeting membersof Asian-American communities in New York and California. The SEC alleges that these promotersmisrepresented CKB as a legitimate and profitable MLM company that sells web-based children'seducational courses when, in fact, CKB has little or no retail consumer sales and no apparent sourceof revenue other than money received from new investors.

Vertical commonality, on the other hand, requires that the "investor and thepromoter be involved insome common venture without mandating that other investorsalso be involved in that venture." (30)In order to find the existence of verticalcommonality sufficient to establish a common enterprisebetween a promoter andinvestor, a direct relation must exist between the success or failure of thepromoter andthe individual investor. Vertical commonality usually does not exist in amultilevelmarketing program as the success of a Member's business is independent of thesuccess orfailure of the Company. C. Expectation of Profits Solely From the Efforts of Others

Multilevel marketing�also known as network marketing, direct selling, and person-to-personmarketing�is a rapidly growing industry. According to the Direct Selling Association, MLMbusinesses employed between 9 and 12 million people in 1999, up from 5 million in 1991. Some ofthe best-known companies that use MLM techniques include Amway , Mary Kay Cosmetics,Pampered Chef, and Longaberger Baskets.

You may find that your event offers dozens of benefits to a wide variety of people. In this case,identifying your ideal prospects can make it easier to craft your message. Rather than trying to beeverything to everyone, create promotional materials that speak to your ideal prospects. Forexample, your personal growth seminar could, technically, benefit every person you meet. But youmight find that women over age 50 are your best candidates; address their needs, desires andconcerns in your marketing materials.

Why 10 years? Because that amount of time really seems to matter. For example, according toresearch, since 1956 thousands of different MLM, Multi Level, or Network Marketing companieshave opened their doors; and to date only +/- 50 MLM companies have found a way to celebratetheir 10th anniversary and still remain in business today. Now, to be completely fair, we should alsopoint out that each and every company on our list was at one time a start-up company too.

On the net. People are utilizing the internet as their main marketing tool. You can set up your sitewith autoresponders so when you capture leads, the autoresponder can follow up with that person.One of the greatest keys to success in this industry is follow-up. Many people will have someone callthem who's interested or they'll call the person and say they're interested, but then they don't followup with it. Automation on the internet has allowed a much more consistent method of following up.

Under some statutes, the requirements are only triggered when a distributorterminates hisrelationship with the company. In other jurisdictions, like Maryland andPuerto Rico, the companymust repurchase returned inventory simply if the distributorwas unable to sell it within threemonths from its receipt. These statutes requiremultilevel companies to repurchase resalableproducts from their distributors for notless than 90% of their original purchase price. Anycommissions or bonuses that havebeen paid to the product-returning distributor which areattributable to the productbeing returned (as opposed to commissions paid due to downline sales)may bededucted from the repurchase price. (8)

There are a number of legitimate businesses that allow you to get into direct sales from your home.In my neighborhood alone, there are several stay at home moms that sell a variety of products, fromScentsy candles to Tupperware to costume jewelry. My own mother sold Avon for years while I wasgrowing up. Most of those I know in these programs, though, don't actively recruit others to sell inan attempt to boost their own income; rather, they are involved to get the products at a discount,and maybe make a few bucks on the side.

Since the Amway decision, MLMs have grown and operated 1950 chevy trucks for sale in coloradolargely unchecked. Although the Wall Street Journal and other publications have documented theworst excesses in the industry, few legislators (with the notable exception of then-Senator WalterMondale, who introduced anti-MLM legislation in 1974), attorneys general or publications have beenwilling to take on the essential concept of multilevel marketing. Meanwhile, this skeletal renegade,this odd capitalist phenomenon of the late 20th century is staking a claim in the global market, aswell as on the bank accounts of many who can ill afford the loss.