Los Ladrillos - The Brickhouse Restaurant

LOTACulturalEl Chiflon Del DiabloSan Matias ApostolENACARRitmo TeatreEssibio Stadium

CommerceMarket - FeriaHotel Soneo

NatureParque De LotaCascada LotaLinear ParkLos LadrillosStair Connection

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Product of coal mining in Lota developed between 1852 and 1997. It created different factories such as the Lota pottery factory which produced bricks, tiles, pipes and artistic pottery.

The boom period was from 1940 to 1951 where workshops were created for real works of art. In 1951 it stopped producing these ceramics and returned to producing bricks.

It is suggested that Lota developed a Decorative Art Nouveau style in the early 1900 and in the mid-30s Lota developed the Art Deco style. Its ceramic factory is one of the significant contributions in addition to Lotas mining culture because there are elements of identity, equality and solidarity.

History

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Mano a Mano, Piedra PiedraBuilding on the past into the future brick by brick

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Project BriefWe are designing a sea food restaurant and Bistro on a former industrial site that was used for manufacturing bricks. We will be creating a destination on the coast that compliments the natural beat as well as the cultural beat. Our site will be the connection between Lota Park and the Market. It will reflect the culinary cuisine of Chile while promoting arts and heritage.

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Its the perfect get-away from the city. Los Ladrillos takes you on a journey that ends at with breath taking view.

I never knew this place existed in Lota. There are so many rhythms to this place. The bricks, the paths, the old structures, the ocean

Having a restaurant and bistro allows us to experience different atmospheres. One evening I can dine on seafood and wine in an intimate setting. Another evening I can party with friends and eat traditional food. La Casa de Ladrillo is the perfect setting for any occasion.

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La casa deL LadriLLo

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Para tomar

CervezasBeer

Sangra

Pisco Sour con limn de Pica Lemon pica

Vino blancoWhite wine

Agua Mineral PuyehueMineral water

CafCoffee

T OrgnicoOrganic Tea

Plato principal

LangostinoLangostinos are Chiles best deepwater

seafood. Coming from the brackish waters of the coast these shrimps are brought in daily

from the Feria

LocosLocos are shellfish served in seasoned soups.

Try our chupe de locos served in a thick creamy chowder.

Congrio (Conger Eel)Congrio is a big, meaty sea eel prized by our

chilean chef. We can serve it grilled (a la plancha), in a chowder (chupe), or in soup

(caldo)

SalmonOur salmon is one of the finest in the world.

Try it grilled with butter and spices

Pejerrey (Kingfish)Pejerrey is a fish only found in Chile. This small,

long fish is very tasty when served relleno which is broiled and stuffed with bread, herbs

and cheese

Aperitivo

Empanada de mariscosTypical turnover filled with seafood

Pan con pebreBread with tomatoes, onions, coriander, spicy chili sauce

CevicheCut salmon, red pepper, onions, parsley, coriander, oil & white wine

Paila MarinaSmall ball of seafood soup with different kind of clams, white wine, garlic & tomatoes

Dessert

Helados Artesanales Artisanal ice cream (vanilla, chocolate chips, mint, lemon pica)

ManjarA cake filling made from boiled milk and sugar

Mote con HuesilloCooked dried peaches and stewed corn served as a drink

Papaya con CremaPreserved papaya with whipped cream.

Alfajo Flat round pastry filled with manjar and covered in chocolate

BerlinA round donut filled with manjar jelly

KuchenA German fruit flan often found in the South of Chile

Sopaipillas PasadasSopaipillas are immersed in a warm sauce that contains water, dark brown sugar, cinnamon and orange rind

All our dishes are served with grilled vegetables, rice with herbs, or boiled potatoes with vegetables and quinoa

WineVino

Cabernet Sauvignon

Errzuriz, Max ReservaLos Vascos, Gran Reserva

Montes, Alpha

Merlot

La Rosa, Don Reca Montes, Alpha

Tres Palacios, Cholqui

Syrah

Casa Lapostolle, Cuve Alexandre

Falernia, Alta TierraLagar de Bezana, Edicin

Limitada

Malbec

Caliterra, Tribute

Viu Manent, ReservaViu Manent, Single Vineyard

Organic Wines

Antiyal, Maipo

Morand, Pinot NoirCoyam, Colchagua

Pinot Noir

Casa Marn, Lo Abarca HillCono Sur, 20 BarricasGarcs Silva, Amayna

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Bistro - interiorLa Ladrillera The Brick District

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Aperitivo

Terrina de berenjenas Terrine of eggplant, and roasted peppers with goat cheese, served with tomato coulis and capers

Championes salteados Sauteed mushrooms, white wine and herbs

Quesadillas Chicken served with lettuce and tomato salad

Chilo sheep cheese Served with apple and toasted walnuts

Queso de cabraGoat cheese with olive oil and

Guacamole Guacamole, corn chips and carrot sticks

Humus

Ceviche de AlgasAlgae Ceviche

Tiradito mixto Joint Tiradito Seaweed ceviche, marinated tofu and raw mushroom slices

Plato principal

Empanada de Pino Typical turnover filled with diced meat, onions, olive,

raisins and a piece of hard-boiled egg, baked in earthen or plain oven

Empanada de Queso Typical turnover filled with cheese

Pastel de Choclo Ground corn and meat, chopped onions small pieces of chicken, pieces of hard boiled egg, olive raisins - baked

in clay or regular oven

Arrollado de Chancho Chunks of pork wrapped in pork fat smothered in red aj

Bistec a lo pobre Beefsteak, French fries, fried onions, topped with a

couple of fried eggs

Carbonada Meat soup with finely diced beef and all kinds of

vegetables such as potatoes, onions, carrots, broccoli, green pepper and parsley

Chancho en Piedra Tomatoes, garlic, and onions grounded together in

a brick

Charquican Diced meat cooked with garlic, onions, potatoes and

pumpkin

Cazuela de Vacuno Beef soup with pieces of meat, potatoes, corn on the cob, carrots, onions, green beans, garlic, chunks of

pumpkin, rice or noodles

Signature dishCuranto en Hoyo - Traditionally prepared by heating

fish, seafood, potatoes, some meat, milcaos and types of bread over red hot bricks in a our traditional Chilean brick oven. The food is wrapped in big leaves and then covered with earth, slowly cooked over several hours

Postre

Panacotta Light almond flan

Panqueque con Manjar y NuecesDelicacy and nut Pancakes

Ensalada de Frutas Frescas con helado, opcional Fresh fruit salad with optional icecream

Queso de Oveja de Chilo Cheese served with apple and toasted walnuts

Para tomar Jugos de frutasFruit juices

LimonadaLemonade

Te Verde Green tea

Cervezas Beer

Sangra

Pisco SourLemon Pica

Agua MineralMineral water

Caf expresso o cortadoCoffee, espresso or cut


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C 0 M 40Y 95K 0

C 22 M 49Y 95K 0

C 43 M 64Y 84K 42

C 4 M 87Y 100K 0

abcdefghiklmnopqrstuvwxyzabcdefghiklmnopqrstuvwxyzGeneva - Body Copy

abcdefghiklmnopqrstuvwxyzAbcDefgHiklmnoPqrstuVWxyzEuphorigenic

BrandingLos Ladrillos The Brick DistrictLa casa del Ladrillo The Brick House - Restaurant & BistroMuelle De Carbon Boardwalk

The concept developed for the logo revolves around our motto of building a community by connecting the locals as well as the tourists. Drawing from the heritage of the site as a former brick manufacturer, we developed an icon that represents the roof of a house. This roof represents our aim to gather everyone in to one community or house. The icon was designed in an abstract way to allow it to continue to grow and to give viewers the opportunity to interpret the logo as they wish.

The colour palette chosen is also drawn from the heritage as well as the ruins that were left behind. The neutral colours are meant to represent the bricks that formed the original building as well as the bricks that were manufactured there.

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marketingMedia StrategyIn order to promote Los Ladrillos, a media strategy needs to be developed where it will involve national and international media communications Advertising Campaigns: News Papers Magazines Customer Programs Channels of distribution: Social Marketing Blog tools A web site of the district with all the information Ipod application Video Marketing

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seasonaL eventsFRUITS FROM THE SEALA CASA DEL LADRILLO RESTAURANT

TASTES FROM LOTALA CASA DEL LADRILLO BISTRO

OUTDOOR EVENT (not avaliable in winter)LA LADRILLERA PARK

FIRE ON THE PATIOLOTA PATH

VENUESLA CASA DEL LADRILLO VENUE

OCEAN VIEWMUELLE DE CARBON

CONTACT WITH NATURELOTA PATH

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swotStrengths Ocean view Nature Historical site Sustainable resources from the sea and earth High potential for economical development International recognition from the mines rescued in 2010 Local technical students

Weaknesses Lack of interest for investors Lack of enthusiasm of community to recover site Technology Trained workers

Opportunities To create sustainable tourism based on resources from the sea Employment opportunities to local community Create new experiences connecting nature, history and community Business expansion for the city and community New image and site for Lota Threats Future earthquakes Wineries in the area that attracts more tourists Seasonal tourism The waters becoming depleted by overfishing

Stake holders and negotiations

EStimated time 6 MONTHS

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Planning and design2

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TERRAIN PREPARATION3

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BUILD AND LANDSCAPE4

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TERRAIN PREPARATION3EStimated time 8 MONTHS




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FINAL RECONDITION5EStimated time 12 MONTHS

BUILD AND LANDSCAPE4EStimated time 6 MONTHS

TERRAIN PREPARATION3EStimated time 8 MONTHS




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Mano a Mano, Piedra PiedraBuilding on the past into the future brick by brick

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Documents

Los Ladrillos - The Brickhouse Restaurant