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Lori N. Heden3326 South 3010 East
SLC, UT 84109603.686.9002
Professional Experience:
Summer Sessions Surf Shop 2013 - PresentRetail Sales, Director of SummerSessions_Girls Sales & Marketing Social Media Site
Creator, developer, and custodian of the SummerSessions_Girls Instagram page showcasing and marketing women’s apparel sold in the surf shop.
Photographer and editor for the Summer Sessions social media site. Extensive experience with creating a welcoming and enjoyable surf shop environment through customer
interaction. Acknowledged as a valuable resource for answering questions and providing information on rentals and merchandise sales.
Tasked with inventory control, organizing display racks, and wardrobe styling for manikins and show walls.
Skilled at networking with sales reps of multi-million dollar companies from around the world to discuss and determine which apparel, and other merchandise, would sell most successfully in our shop.
Sundance Film Festival Winter 2014/2015Intern
Scheduled and organized private parties and luncheons with professional event planners from ‘The Creative Coalition’.
Tasked with managing schedules for company CEO’s and celebrity guests. Managed guest lists and invitations for private events.
Squatters Pub Brewery 2012 - 2014Host
Hands on experience in assigning employee work tasks and organizing activities in a busy environment. Skilled in creating a welcoming environment for numerous guests and handling unexpected requests. Effective communicator with both customers and management.
Far From Home Movie 2012 - 2013Head of Public Relations and Mass Media
Utilized and updated social media such as Twitter, Instagram, and Facebook for improved public relations.
Developed mutually beneficial professional relationships with individual sponsors, professionals, and leaders of various companies.
Developed a strategy to broadcast a new documentary across America and Canada.
Discrete Headwear 2012 - 2013Marketing and Event Coordinator, Intern
Responsible for contacting various companies to secure the presence of Discrete Headwear at numerous industry events.
Initiated, planned, and organized multiple Discrete Headwear events at several locations in Utah. Networked and corresponded with numerous international companies.
Link Marketing 2010 - 2013 Field Manager, Intern
Planned, managed, and coordinated promotional events for Toyota, Scion, and Venom Energy Drink at various venues in New England.
Worked closely with event committees to define event goals and brand promotion objectives. Obtained over 1,500 marketing and sales leads for, and ran events such as, ‘Beerfest at Old Orchard
Beach’, ‘Tour De Cure’, ‘Red Hook 5K’, ‘Paddle To The Point’ ‘NY Region Batman Promotion’, and the ‘NJ Scion Event’.
Jamba Juice 2011- 2012Retail Sales Cashier
Provided quality customer service while preparing made-to-order smoothies and guided customers through various nutritional inquiries about Jamba products.
Experience with answering phones, separating charge slips, coupons, and vouchers, balancing cash drawers, and making business deposits.
Commended for exceeding food safety guidelines and ensuring the highest quality product through meticulous store cleanliness.
Cinnamon Rainbows 2007- 2011Retail Sales/Surf Instructor
Provided customer service through answering questions, obtaining correct sizing, and matching needs of customer with available products.
Compared merchandise invoices to received items to ensure shipments were correct. Stocked shelves, racks, cases, bins, and tables with new merchandise. Maintained knowledge of current sales and promotions, policies regarding payment and exchanges, and
security practices. Calculated sales prices, total purchases, and received and processed cash and credit payments. Instructed clients, from ages 5 to adult, in surfing techniques and basic water safety. Ensured proper instructional balance while giving surf lessons based on clientele skill level and
confidence.
Steez Magazine (Winter Seasonal) 2008 - 2009Event Coordinator
Assisted in organizing and planning snowboarding and skating events to endorse Steez Magazine. These included ‘Mountains of Steez Day’ and ‘Rail Jam at Granite Gorge Terrain Parks’.
Oversaw all promotional initiatives at marquee events for Steez Magazine.
Water Country (Summer Seasonal) 2006 -2007Tube Loading Crew
Recognized for friendly and courteous assistance at the waterpark tube slide. Insured guest safety and adherence to waterpark safety standards. Worked in a fast pace, crowded environment, while ensuring a constant and steady flow of customers
through park attractions.
Education:
Southern New Hampshire University 2014 - PresentMajor: Marketing
Westminster College Fall 2011- 2014Major: Communications
Phillips Exeter Academy 2008 - 2011Graduate
References: Bill Saxton Manager of Squatters Phone Number 1-801-363-2739
Alison Risbridger Program Assistant at The Creative CoalitionPhone Number 1-646-708-6113
Tyler McGill Owner of Summer Sessions Surf ShopPhone Number 1-603-997-1018
Skip Winter President of Link MarketingPhone Number 1-207-752-7226
