loose leaf pagesinfuse your day with joy

Logo Use Manual

contentsgetting started.............4company....................5logo.........................6variations..................7misuse.....................8color use..................9font use...................10letterhead.................11business card..............12brochure....................13

uniforms...........14packaging...........15mug designs........16t-shirt designs......17advertising..........18

website design..........19website pages...........20storefront...............21vehicle design..........22

getting started

the goal of this manual is to instill you with the knowledge to properly utilize all branding materials included within. each component was made with clear thought on how it should be used, and we hope that by using the materials, each store will enhance the presence of our company and instill the knowledge of what our company is all about to the consumers

our company

loose leaf pages is an eclectic company that strives to create a cozy environment for their customers to relax and enjoy a cup of tea and a good book by offering personally blended teas and books at affordable prices. we strive to connect to the customer and make them feel at home while providing them with an atmosphere that is warm and caring.

logo

loose leaf pages

our logo is our identity. it consists of a tea cup and steam above book pages. below the logo is our company name. this is the main way in which the logo is to be used. this logo encapsulates the core of our company, providing both the best teas and books for the customer. the colors are picked especially for this logo and are never to be changed. for variations of the logo, go to page

variations

loose leaf pages

loose leaf pages

loose leaf pages

if size requirements conflict with the logo, you may position type to the right of the image. never put it to the left or on top of image. if you have to use black and white, use the positive space image. the negative space black and white image is only to be used if there is no other choice.

misuse

loose leaf pagesnever distort the image

loose leaf pages

never place the type to the left of logo

loose leaf pagesnever use any other colors than the ones prescribed

colorsthe colors chosen are never to be changed or misused. each one has been picked out with a specific idea in mind, such as the cool, calming colors in the main logo. variation colors are only to be used on their specific items unless allowed other-wise by the company. these are always to be used in conjuction with zenith blue on the teacup.

name: zenith bluergb: 53, 59, 99cmyk: 88, 82, 35, 24

name: misty forestrgb: 151, 186, 145cmyk: 44, 13, 51, 0

name: chocolate cherryrgb: 119, 71, 71cmyk: 42, 72, 61, 32 for black teas

name:fawnrgb: 172, 120, 83cmyk: 29, 53, 72, 9for yerba mates

name: desert sandrgb: 226, 163, 72cmyk:11, 38, 83, 0for oolong teas

name: rainy dayrgb: 224, 219, 206cmyk: 11, 10, 18, 0for white teas

name: blondiergb: 206, 53, 103cmyk:19, 41, 66, 1for rooibos

font choicesadherences to our font choices is just as important as usage of the logo.

for headlines use dream orphans:A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w x y z

for subheadlines, use perpetua bold:A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w x y z

for body text, use perpetua regular:A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w x y z

for captions and highlights, use perpetua italic:A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k l m n o p q r s t u v w x y z

letterhead

Mr. Harrison,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringil-la vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.

Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagit-tis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

Sincerely,

Heather BodineCEO of Loose Leaf Pages

loose leaf pages

TEL540-555-7892

EMAILinfo@looseleafpages.com

WEBlooseleafpages.com

infuse your day with joy

2819 Main Street, Salem, Virginia 24153

8.5”x11” letterheadmargins: right: 1”, left: 1”, bottom: 1” from band, top: .5”copy: flush left, ragged right at 2.5” margin in perpetua regular 12ptpaper: skytone natural paper, 60lb, 30% recycled

loose leaf pages2819 Main StreetSalem, VA 24153

James Harrison7285 Colonial Avenue

Casper, WY 82601

paper: skytone natural cardstock 65lb, 30% recycled

business cardfront

print: two color, full bleedssize: 2.5” x 4”paper: skytone natural cardstock 65lb, 30% recycled

our business card is designed as asmall envelope in which a sample teabag is stored for the customer to enjoy.the sample is english breakfast black tea.

back

brochure front middle back

loose leaf pagesinfuse your day with joy

We offer a variety of locally blended teas. Just look for our labels to find the one

that fits you.

black tea

white tea

oolong tea

yerba mate

rooibos

green teaE. Main Street

Colorado Street

Salem Pizza & Subs

loose leaf pages

Our flagship store is located in downtown Salem, VA on East Main Street at the intersection with Colorado Street, next to Countryside Classics and across from Salem Pizza & Subs. Come join us for a nice cup of brewed

tea and a good book

For more information

Website: looseleafpages.comPhone: 540-555-7892Email: info@looseleafpages.com2819 Main Street, Salem, VA 24153

margins: left: .5”, right: .5”, top: 1”, bottom: 1”

uniforms

employees working at the tea bar must wear an apron in addition to standard uniform. shirt is to be worn in conjuction with dark slacks and black or brown slip-resistant shoes.

packaging

all of our tea bags, for those that prefer their convenience, are packaged in a specially designed box that opens from the middle rather than from the top or side. this design will make the box open and display the tea bags, which are loosely attached to the bottom of the box, like an open book.

merchandise

available in both men and women’s styles in XS, S, M, L, XL, XXL

advertising

loose leaf pageslooseleafpages.com // 2819 Main St. Salem, VA 24153

what’s your style?

infuse your day with a trip to the past

loose leaf pageslooseleafpages.com // 2819 Main St. Salem, VA 24153

1/2 off any tea drinkexcludes any other drinks. one coupon per person. valid through 11/15/14

websiteweb presence is necessary for us to reach our full audience poten-tial. our website provides a full list of every kind of tea and tea accessory we have available. it also shows our policies for book buybacks. finally, our site has a section dedicated with tea farmers in asia, for our customers to learn more about the process and how the tea they are drinking is made.

storefront

for those with the correct propety, single, unattached building is preferred for the store. exterior walls will be brick. sign will go across the top of the windows and doors. doors are preferrably rounded arches and windows with rounded glass that extends beyond the wall. while not every loose leaf pages store is going to be the same, the brick and signage are required to keep continuaty between stores. the doors and windows are preferred as they bring that old-timey feel that will make customers feel comfortable within the store.

vehicles