Looking East Presentation - 30th March 2011

8/7/2019 Looking East Presentation - 30th March 2011

1/63

Welcome to Export Cornwall

Wednesday 30 March


2/63

Export Cornwall - Progress So Far ...

David Bone CDir

Somar International

Chairman - Export Cornwall


3/63


Aim 1:

To develop an organisation Run by Business forBusiness:

your ideas put into practice

a series of Sector Ambassadors

communication platform.


4/63


Aim 2:

Help Cornish businesses to recognise orre-evaluate the potential of exporting and assist themto create strategies that will help them realise thatpotential:

Unique Roadmap to Export Programme:

Explore Your Export Potential Six Steps To Export


5/63


Aim 3

Provide training and support services throughoutthe process - whether a company is new to theexperience of exporting or a seasoned operator.

Unique Roadmap to Export Programme:

Level 3 - Grow Together

Level 4 - Accelerate Export Growth.


6/63


Aim 4

Develop confident managers who make less costlymistakes through an educated approach to the

international marketplace Roadmap to Export Programme:

Level 5 - International Leader

Level 6 - International Manager

Management Mentoring Programme.


7/63


8/63


Aim 6

Provide a communication platform that can be usedby members of for the exchange of ideas andviews.

Export Cornwall website

LinkedIn group

Twitter


9/63


Aim 7

Build a stable of relevant expertise in selectbusiness sectors and using the combined

knowledge, success and marketplace credibilityto promote Cornwall in the internationalmarketplace as a centre of excellence:

sector specific strategies planned

coordinated trade mission programme.


10/63

HSBC Bank


11/63

Looking East:The Changing Face

of World Business

James Jordan

Regional InternationalCommercial Director

UK Commercial Banking


12/63

Agenda

Background - Looking East

Japan and The Middle East

The Changing Landscape of World Trade Why Trade Matters

The Current Picture

The Future International Opportunity


13/63

Japan and The Middle East

A Twin Shock for the Global Economy

Disruption to Global Supply Chain

Inventories are Better Stocked

The Impact on Oil

Long Term Instability in The Middle East


14/63

The Changing Face Of World Trade

A fundamental and Unprecedented Shift is

Taking Place in the Global Economy

The Asian Tilt - The Move from West to East

Emerging Markets are Driving Recovery

A New Way To Do Business


15/63

Why Trade Matters?

Trade Drives Economic Growth, Economic

Development and Competitive Advantage

More countries trading now than 20 years ago

Trade is far more than simply about importing

or exporting

Global Mindset

Put Simply - Trade Fuels Growth


16/63

World Trade Today


17/63


18/63


19/63

The Future Stars

No One Size Fits All

Dont forget the developed markets

The Right International Strategy Match Strategy with Location

Rising Stars: Asia, Brazil, Africa


20/63


21/63

Barriers To Trade

Energy and Resource Security

Political Instability

Structural Shortcomings Broadening Wealth


22/63

Key Considerations

1. Take time completing the right research

2. Consider if the business is ready to trade

internationally

3. Mitigate the risks

4. Financing Trade

5. Seek expert advice


23/63

Conclusion

Understanding The Opportunity

Does it Fit with Your Strategy

Dont Write Off Europe Opportunity and Risk

You cant afford to wait for the business you

have to go where the business is


24/63

Any Questions?


25/63

Export Cornwall

HSBC 'Eels' Advert

http://www.youtube.com/watch?v=6_WAmt3cMdk
http://www.youtube.com/watch?v=6_WAmt3cMdkhttp://www.youtube.com/watch?v=6_WAmt3cMdkhttp://www.youtube.com/watch?v=6_WAmt3cMdkhttp://www.youtube.com/watch?v=6_WAmt3cMdk


26/63

Add text here

Chen Wu

Manager South West, China-BritainBusiness Council

China Business Adviser, UK Trade &Investment

Business OpportunitiesIn China


27/63


28/63


29/63

Overview

Chinese Economy in Historical Shift

Drivers of Opportunity

Doing Business in China

China-Britain Business Council


30/63


31/63

Bohai Rim

YRD

PRD

Defining Chinas Regional Marketplace


32/63

Growth and Economy in Transit


33/63


34/63


35/63


36/63


37/63


38/63


39/63


40/63


41/63


42/63


43/63


44/63


45/63

Market-Entry Drivers

Business Challenges


46/63

Business Challenges

Regulatory, market dynamic and operational challenges


47/63

Some Common Mistakes

Insufficient preparation & funding

Viewing China as one market

Under-estimating (or over-estimating?) the valueof relationships

Under-estimating the expectations of the market

Failing to obey normal business instincts


48/63

Key to Success

Commitment, Preparation, Patience!

H CBBC h l S i


49/63

How CBBC can help you: Services

Stage Service

Preparation

Gain intelligence & buildexperience and confidence

Mission & visit

Launchpad & Incorporation

Employee selection

Practical support

Market Entry

Ease your access to China

Business DevelopmentExpand and do more!

CBBC UKTI Partnership

Newsletters, CBBF Magazine

Events and networking

Business Advisory

Research (OMIS)

On-going membership support

Powerful network & contacts

Active initiatives across sector

O N t k


50/63

CBBC Offices

Beijing, Shenyang, Qingdao

Nanjing, Shanghai, Hangzhou

Wuhan, Chengdu, Chongqing

Shenzhen, Guangzhou

British Embassy Beijing

British Consulates-Generalin Shanghai, Guangzhou &

Chongqing

British Consulate-Generalin Hong Kong

Contact: Chen WuTel: 07984 175 318Email: [email protected] [email protected]: www.cbbc.org www.uktradeinvest.gov.uk

Our Network

M k E D i
mailto:[email protected]:[email protected]://www.cbbc.org/http://www.uktradeinvest.gov.uk/http://www.uktradeinvest.gov.uk/http://www.cbbc.org/mailto:[email protected]:[email protected]


51/63

Market-Entry Drivers

Business Challenges


52/63

Business Challenges

Regulatory, market dynamic and operational challenges


53/63

Time Well Spent - A Date For Your Diary ...

Building Business

with Agents and DistributorsWorkshop

Wednesday 6th

April 9:00am - 4.30pm

Pool Innovation Centre, Redruth
http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496http://community.businessanswers.info/community/exportcornwall/archives/496


54/63

This Is Recommended if ...

you are looking to set up an international modeland you are considering using distributors oragents as a route to market,

Or

you are already using distributors and agentsand you want to improve your channel

management capabilities.


55/63

Building Business With Agents and Distributors

Key Learning Points: the roles of agents or distributors

profiling, searching and identifying suitable partners

agreements and legal aspects

motivation and management - channel management

termination


56/63

Something To Consider ...

Why Agents Or Distributors?

They have an understanding of the local marketplace

They have access to a local customer base They have a reputation. If managed correctly they are very cost effective

They understand local business culture

They can communicate in local language


57/63

Time Well Spent - A Date For Your Diary..

Explore Your Export Potential

Tues 10th May - pm workshop and evening dinner

Weds 11th May - full day workshop

Bedruthan Steps Hotel, Newquay
http://community.businessanswers.info/community/exportcornwall/archives/1190http://community.businessanswers.info/community/exportcornwall/archives/1190


58/63

This Is Recommended if ...

you want to evaluate the potential of openingyour business up to overseas customers and youwant to look at the practicalities of achieving this,

Or

you are already exporting, but you want tore-evaluate your operation and the approach you

are taking - are you maximising your potential?


59/63

Explore Your Export Potential.

Key Questions AnsweredWhat is Export all about?What potential is there for my business?

Who are my most profitable potential customers?Where are they located? How do I reach them? How do I put my business on the map?

What resources will I need?


60/63

Some Things To Consider

Mistakes Cost Money: too busy (making mistakes!) or too perfect to attend?

Getting Lost Costs Money: are you driving in the dark without a map? will you run out of fuel before you get to yourdestination?

This Will Cost You Nothing: other than your time exceptional value.


61/63

Finally ...

Together we are stronger - there is a very realopportunity for you to influence how your sector israted in the international marketplace.

Think Cornwall ... Think World Class


62/63

We need your views they are important..

Please help us to promote Cornwall as a centre ofexcellence in your sector.

Please contribute to the debates

LinkedIn - Export Cornwall group

Twitter - Join today and follow @ExportCornwall
http://www.linkedin.com/groups?mostPopular=&gid=2698775http://twitter.com/http://twitter.com/http://www.linkedin.com/groups?mostPopular=&gid=2698775


63/63

Thank You For Joining Us

See You Soon

www.exportcornwall.co.uk
http://www.exportcornwall.co.uk/http://www.exportcornwall.co.uk/

Documents

Looking East Presentation - 30th March 2011