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Waiting for the first snow to fall – the skis and boards are waxed and ready for the snowy slopes, but your local weather report won’t tell you any good news. Don’t let that get you, adventure’s right around the corner!
It’s easy. Take one of our many Swiss cable-ways, and in just a few minutes the sky opens up. Suddenly, you find yourself in a un-expected winter wonderland far away from the gray and foggy everyday life. There’s that distinct smell of burning wood in the air and the muffled, cracking sounds underneath your boots will take you to a whole other state of mind.
It’s the season of layering, and we at Alp-rausch know quite something about that. We’ve got you covered from your undies to your jacket, using only materials that we know will make you feel comfortable and warm so that you can get the best out of winter, whether you spend it indoors or outdoors. After all, winter offers endless opportunities – all you have to do is to get going and explore them!
Lookbook 2017/2018
Winter Collection
Our Roots
«Alprausch is a story of a unique tribe based in Zürich, Switzerland, which has created a line of clothing, outer- wear and accessories with a style that dares to combine classic Swiss tradition with modern street and snow culture. »
What started as a local Swiss project in 2001, Alprausch has slowly spread into a global phenomenon. It is our true intention to share withthe world all the things that make our everydaylives so special. Enjoying a sharp contrast to other brands, fans are reminded every season that Alprausch is a family of people not willing to givein to fashion dictated by the masses. Creativity,style, fit and function, these are attributes that we feel make clothing special. By working with our own ideals and style, we have created a lineof clothing that is often viewed as somewhatagainst the grain. By embedding positive Swissideals into inspirational styles, we offer a con-cept and a story to people who possess originality and the need to live and dress apart from the rest.
Our vision combines modern materials and highquality standards with images and ideas uni-que to Switzerland. This vision may include the traditional Swiss sport of Hornussen, the re-flection of a skyscraper in a lake or blue skiesover white glaciers.
BEACH-COMPANY AG
Eibenstrasse 9
CH-8045 Zürich
Switzerland
Phone: +41 44 450 74 74
Fax: +41 44 450 74 75
www.alprausch.com
ImprintWINTER COLLECTION LOOKBOOK 2017/2018
PUBLISHER: Beach Company AG
CREATIVE /ART DIRECTIONAlprausch design team
PHOTOGRAPHYMarcos Pérez and theAlprausch design team
EDITION: Winter 2017/2018
The W17/18 Lookbook is a product of Alprausch.
No part of this publication may be reproduced
in whole or part without written permission
from the publisher.
© 2017, all rights reserved.
For more information visit: www.alprausch.com
www.alprausch.com
