media kit

m a g a z i n e

2010

America’s bi-lingual community magazine

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palacio Magazine is:• America’s Community Bi-lingual Magazine• Specifically created for each individual local community• Free to the public with managed local distribution• Magazine is in ENGLISH and SPANISH• Articles focused on: • Business • Food • Housing • Health Care • Entertainment • Insurance • Local Community • Communications • And Much More!

Magazine circulation &Distribution• 10,000 Copies per issue• 150+ Distribution points per market• 29,000 Print READERS PER PRINT ISSUE (2.9 readership rate)• Digital and Print versions for

EVERY issue• Over 60,000 page views monthly at

www.Palacio.com

our partners:Palacio is printed and audited by Network Communication Inc, in Atlanta, Georgia

NCI is Palacio’s Distribution Partner and has:

• Over 10 million print publications each month

• Over a million unique web visitors each month

• Over 320,000 distribution points in the US, Canada, and Mexico• 90% of print publications are picked up each month

Hispanic Digital Network, a division of PR Newswire• Hispanic Digital Network (HDN) is Palacio’s online Distribution Partner• Palacio Digital Versions and articles are distributed though HDN’s

Network of Affiliated sites.• HDN reaches 1 million page views per month

did you know? Hispanics are the fastest growing population in the US and has more Spanish speakers than SPAIN.

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our reaDers:• Age 18 – 34 53.1% 35 – 49 29.4% 50 -17.5% Median Age 33.6• Household Income Median Household Income $45,192• Education Graduated High School 67.3% Attended College 37.2%• Employment Employed 71.5% Retired 5.4%• Marital Status Married 49.4% Source: MAgAzine reAderS SoUrce: Mri FAll 2006

• Most Hispanics are Bi-lingual 75% of Hispanics speak a language other than English at home. 25% of the Hispanics living in the U.S. cannot function in their daily lives without speaking Spanish. 25% are bilingual and prefer to communicate in English. Source: THe gonzAleS groUp

• HISpAnIcS LOVE MAgAzInES! 75.4% of Hispanic Adults Read Magazines Number of Magazine Issues Read by Hispanic Adults in a Month is 11.6

did you know?Hispanic buying power in 2010 topped 1 Trillion Dollars

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Magazines coMbineD with online aDvertising succeeD• Magazines combined with online presence yield the highest ROI

available for advertisers across all mediums Source: dynAMic logic 2009

• Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options

Source: BigreSeArcH SiMUlTAneoUS MediA USAge STUdy)

• Magazines are the MOST efficient medium in four out of five stages of the purchase funnel for consumers

Source: dynAMic logic 2009

“i would be more inclined to purchase brands which are advertised in Spanish.”

did you know? By 2013, one person out of six in the U.S. will be Hispanic.

hispanic level of agreeMent with stateMents about aDvertising

hispanics are More inclineD to purchase branDs which are aDvertiseD in spanish

Source: yAngelovicH, 2002 HiSpAnic MoniTor

Agree

46%

55%58%

62%64%

71%

1990 1992 1994 1997 2000 2002

• Magazine advertising provides me with useful information about new products 72.6%• Magazine advertising gives me good ideas of what to buy 68.8%• I like magazine advertising 63.0%• Magazine advertising entertains me 62.3%• I trust magazine advertising 49.5%• Magazine advertising provides me with something I can’t find in other media like TV, radio or the Internet 48.8%• I prefer to see ads in magazines than on TV, radio or the Internet 41.7%Source: SynovATe reSeArcH 2006 For HiSpAnic MAgAzine coAliTion

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aDvertising in palaciogets results for your business!• Sales Increase 70% of regular custom publication readers purchased a product/service as a result of what they read• High Reader Interest 64% of consumers and 67% of business professionals read the

cover-to-cover or some pages in detail, and pick it up an average of two times before finishing it.

Source: cUSToM pUBliSHing coUncil; HiSpAnic BUSineSS Weekly

• palacio Magazine is cost Effective Magazine advertising produced the greatest number of consumers

impacted per media dollar spent Source: dynAMic logic 2009

• Most purchases are made LOcALLY 90% of purchases are made within 50 miles of a person’s home

(Accenture) Product research and comparison-shopping happen online, but 67% of

those purchases happen offline Source: AccenTUre

did you know? Magazines drove purchase intent Nearly 3x more than TV and 6x more than internet

Source: dynAMic logic croSS MediA STUdieS 2009

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Rate Card:

Ad Material Specs:• Column: 4 Column• Binding: Saddle Stitch• Trim Size: 8.375 W x 10.875 H• Full Page Bleed: Extend bleed 1/8” beyond trim on all sides• Full Page Bleed Safely: Type and other image area not

intended to bleed or trim must be held at least 1⁄4” in from trim

• Advertising Unit Dimensions Width Height• Full Page (Bleed, Trim) 8.375 x 10.875• Half Page Vertical 4 x 10• Half Page Horizontal 8 x 5.25• Quarter Page 4 x 5.25• Ad Submission: High Resolution PDF are the only Accepted

file format

Free Using palacio graphic Designer• All Artwork should be submitted via email to Fran Sherman

at fran@shermanstudios.com• Ad copy must be submitted with artwork as well as any

specifications of ad design• Artwork submitted at a minimum of 300DPI• Artwork pulled from the Internet is not accepted

Free Translation Service• Palacio provides free translation service to all advertisers. • All Palacio translators are certified. (However, There

isn’t any universal Spanish. If you have changes to your translation feel free to contact your local Community Director)

aDvertising specifications:

DE LONG BEACH488 E. Ocean Blvd. Suite 409, Long Beach, CA 90802 Phone: (562) 234-5930

Advertising Insertion Order

Advertiser’s Name _______________________________________________________________________________Address_____________________________________________________________________________________________City_____________________________________ State ________________________Zip __________________________Contact Name_______________________________________________________________________________________Phone_______________________________Fax________________________Email________________________________

Andrea Sulsona, Editor-in-Chief

Advertising Rates

Editorial Space is offered to minimum commitment of three issues and ½ page or larger.

JAN FEB MAR APR

MAY JUN JUL AUG

SEPT OCT NOV DEC

Starting Issue:__________Year _______________

Insertion: Charges:Size:__________________Insertion Rate:___________Total Per Issue:__________

Comments __________________________________________________________________________________________ __________________________________________________________________________________________

I hereby authorize Palacio Magazine to distribute their course guide through means found most successful in promoting its business. As a contracted advertiser, I will submit ad copy written within the guidelines supplied including camera-ready copy. Andrea Sulsona of Palacio Magazine reserves the right of final approval ofthe form or content of proposed copy. Neither I nor the business I represent will hold Palacio Magazine, Andrea Sulsona or its agents liable for damages resulting in any incorrectly printed copy of photo-graphs. All advertising is subject to Palacio Magazine approval. Palacio Magazine reserves the right to cancel any ad for any reason at any time. Palacio Magazine and it publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. The advertiser represents that the advertising submitted for publication contains nothing which can result in claims against Palacio Magazine or its publisher, and it agrees to indemnify Palacio Magazine and its publisher against any damages and expenses arising from its publication. In case of Palacio’s error of commission or omission relating to advertisements covered in this contract, Palacio’s liability shall be restricted to the inclusion of a cor-rected advertisement in its next issue at an appropriately reduced cost to the contracted advertiser. The above terms represent the full agreement and payment between the parties of this contract. There are no other promises or understandings relied upon by either party that have not been fully set forth herein. I understand and agree that payment in full is due prior to publication and must be received on or before the issue deadline. All payments must be made payable to Andrea Sulsona (not Palacio Magazine). I am authorized to and do hereby authorize the participation of the below named business in the monthly issues of Palacio Magazine. I understand and agree that this purchase is non-cancellable and non-refundable.

Payment: Company Check Personal Check Money Order

Visa Mastercard American Express Discover

Card Number:

Name on Card:

Billing Address:

City: State: Zip + 4:

CVV2 Code (3 digits on back of Card): Payment Amount: Advertiser’s Signature Date

Publisher’s Signature Date

Expiration Date:

Direct: (562) 234-5930 Email: andrea.sulsona@palacio.com

Full Page 8.375 W x 10.875 H1/2 Page (Vertical and Horizontal)

8 W x 5.25 H2/3 Page 4.667 W x 9.75 H1/3 Page Square 4.875 W x 4.875 H1/3 Page Vertical 2.375 W x 9.875 H1/4 Page 4 W x 5.25 H1/6 Page (Vertical and Horizontal)

4.667 W x 2.25 H

Full Page (Bleed, Trim)

8.375 x 10.875

Half Page Vertical

3.625 x 9.875 Half Page Horizontal

7.375 x 4.875

Quarter Page Vertical

3.625 x 4.75 Quarter Page Horizontal

7.375 x 2.25

*3x *6x *12x

Full Page $499 $449 $3991/2 Page $279 $249 $2291/4 Page $170 $150 $139Inside Front Cover $749 $699Inside Back Cover $749 $699Back Cover $749 $699

$649$649$649

Andrea Sulsona, publisher/editor-in-chiefDirect (562) 234-5930 • Fax (562) 951-9590 • andrea.sulsona@palacio.com

FeBrUAry/MArcH January 13 January 15 landscaping/ Art/living in Agarden, Art And Unity global community April/MAy March 3 March 5 Sustainability/earth day/environment, Technology Mother’s dayAnd Family

JUne/JUly May 5 May 7 vacations/life changes/Travel, discovering Health Taking care of yourselfAnd Happiness AUgUST/SepTeMBer July 7 July 9 local Schools/community education, Sports and Food programs and restaurants

ocToBer/noveMBer September 8 September 10 long Beach as a The Best of long Beach Hometown/Best Fall Fall Activities

deceMBer/JAnUAry november 3 november 5 charity/gifts/TraditionsHoliday and inspiration Holiday and inspiration

eDitorial calenDar:

iSSUe Ad reServATion ArTWork dUe concepT

Ads are billed in monthly installments, so for each issue, there will be 2 payments over the course of 2 months.