LONDON FASHION WEEK FEBRUARY 2011

EVENT SPONSORSHIP PROPOSAL

4 DAYS

8 DESIGNERS

1 SHOW SPACE.....

THE SHOW SPACE

Having worked on producing fashion shows for the last ten years for clients such as Vivienne Westwood, Celine, Chanel and Armani, this year The Show Space team are opening a new fashion show venue for London

Fashion Week.

Approximately 8 different high end designers will be showcased during London Fashion Week. The designer selection process is on going, and will

be completed by the end of January however confirmed shows so far include Marios Scwhab, Clements Riberio, Flelder Felder and Jean Pierre

Bragznza.

VENUE INFORMATION Northumberland House, 8 Northumberland Avenue WC2N 5BY.

The Show Space at Northumberland House is an exclusive venue, which has an impressive, contemporary and elegant space that provides a high

impact setting for designers to host their fashion shows.

Conveniently located a few minutes walk from the British Fashion Council’s home at Somerset House on The Strand ,The Show Space is the

perfect place for designers to host their fashion shows. during London Fashion Week.

Access to the Show Space is via the grand marbled entrance lobby where guests will be greeted and directed to the Catwalk Room entrance which

is also located on the ground floor.

THE CATWALK ROOM

The ballroom which will house the catwalk has not been available for over seventy years, and has recently been restored. The venue has never previously been used for a fashion show, giving designers a leading edge

this season. With an indulgent interior and magnificent 10 meter high ceiling, the catwalk room provides a high impact setting with an

atmosphere of decadence.

GUESTS Up to 650 guests will be attending each show at The Show Space, mainly

UK and international press from prestigious publications such as Vogue, Elle, Harpers Bazaar and Grazia to name a few. The Show Space will also

be playing host to buyers from around the world including Harrods, Selfridges and Harvey Nicholls.

CELEBRITIES

Celebrities expected to attend shows include Mr.Hudson, Estelle, Paloma Faith, Fearne Cotton, Jade Jagger, Emma Watson, Holly Willoughby, Cat Deeley, Pixie Lott, The Saturdays and numerous other household names.

ACCESS FOR PRESS AND PHOTOGRAPHERS

Photographers with official LFW accredited passes and photographers approved by The Show Space’s press office will be allowed access to the catwalk room, the designated photographer’s area and backstage. All in

house photographers from well know media houses eg. Conde Nast etc will have their preferred photographers placed here throughout Fashion Week.

Artist’s impression of the catwalk room set up. Catwalk lighting is not shown in this image.

THE BACKSTAGE AREA

The backstage area is located adjacent to the catwalk room, in a 100 square meter room which will be equipped with everything a designer’s

team needs to prepare for their show.

Access to Backstage Areas: Designers and their teams can access their backstage area 3 hours before their show time to start preparing for their show. A PR representative will be situated at the backstage entrance (along with our door staff) at least

30 minutes before show start times and also for 30 minutes after the show to make sure appropriate people are given access to backstage.

Backstage Passes:

Backstage security wristbands will be issued on arrival to any persons on a designers’ backstage list. The project manager will issue each designer’s PR representative with backstage passes for press access, which they can

then distribute accordingly to press and photographers.

Branding: The backstage area will include a catering room with fresh food and drinks provided for each designer’s team. On average there will be 50+ people

per show, plus visiting VIP’s, press and celebrities. There are opportunities for sponsors to position product and branding in this

backstage area, which will be heavily photographed due to the VIP and press presence and will also feature in the event films.

MARIOS SCHWAB STARS OF THE SHOW

Schwab graduated with an MA at Central Saint Martins. Reluctant to launch his own label he begun

collaborating with designers such as Kim Jones. Whenhe finally decided to go it alone, his figure-

hugging dresses were an instant hit and have been snapped up by the likes of Kylie Minogue and

Victoria Beckham. Now appointed Creative Director of Halston in New York, Marios Schwab still stays true

CLEMENTS RIBEIRO

A TASTER OF THE HIGH END DESIGNERS SHOWING AT

THE SHOWSPACE.......

Husband and wife design duo Suzanne Clements and Inancio Ribeiro met at Central Saint Martins College in

London and graduated with first class honours degrees in 1991, and then set up their own label, Clements Ribeiro.

In 2000 they agreed to take over Cacharel in Paris, which they did to great critical acclaim. However, in

2007 they decided to re launch their own label again. They have been one of the most popular shows at London

Fashion Week ever since !

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SPONSORSHIP BENEFITS ( DEPENDENT ON LEVEL OF SPONSORSHIP) �

* The headline sponsors name will appear anywhere the Show Space is written including in all press for the event, presented as ‘Show Space Brought to you by [Sponsor Name]’

*� The Show Space event film will feature sponsors branding top and tail, as well as in event coverage. Film to be featured on Show

Space website and seeded on fashion/lifestyle/news websites such as Sunday Times Style, Vogue, Grazia etc…

*� Sponsors branding to be visible outside the venue on Show Space signage, in the guest entrance lobby, backstage areas and in the ‘Catwalk Room’

*� Branding will also feature in Show Space signage in the front windows of the venue which face onto Northumberland Avenue in

direct eye level of all traffic on Northumberland Avenue for the duration of the event

*� Sponsors logo will feature on the interview backdrop boards used for VIP and celebrity photographs

*� Sponsors can provide product for VIP and celebrity ‘Goody Bags’

*� Branded VIP/media hospitality + designated area.

*� The event sponsor will share ownership of all images and film content captured by Show Space photographers/film crew that features their branding/executives/guests

*� Perhaps the most valuable – your brand with be associated with Show Space’s designers and London Fashion Week at its elite

Different tiers of sponsorship packages are available. Please contact dan@victormedia.co.uk for further information.