London borough of Camden

Supporting local businesses with apprenticeships

Our vision: To increase the number of Camden 16-24 year olds in apprenticeships.

THE GAP: Making sure that we provide business friendly, efficient and effective recruitment processes and suitable

candidates so that the apprenticeship scheme is a success for our resident and business community.

Businesses vision: To run their businesses as effectively and responsibly as possible whilst maximising profit.

EmployerEngagement

Business newsletter or portal £

Promoting via NAS ££

S106 agreements ££

Contractual obligations ££

Attending networking events £

Letter from your Leader/Cabinet Member £

Speaking at networking events ££

Liaising with established business networks or boards ££

Working with local established training providers/network ££

100 in 100 days campaign £££

Maximising relationships with other Council services £

A day in the life of a workplace coordinator

Visit a school orreferral agency

Check in with currentApprentices/

training providers

Offer IAG orsignpost to IAG

support

Deliver workshop – CV, interview skills

Design selection day for employer

Give detailedcandidate feedback

Run assessments Answer candidatequeries

Still lots to do.

Supply of candidates- Earlier intervention- Apprenticeship clubs- Working with education

colleagues- Joint marketing- Social media

Demand from business- Joint marketing- More flexible with job roles - Encourage more

businesses to pay NMW or LLW

What works for us.

Case studyHighpoint MediaSmall businessGrowingGraduate entry not

right for them

Case studyCareGrowing sectorHigh turnoverVocation

Case studyConstruction

Local firm

Approached us

Case studyParking Services

Temp spend

Realistic expectations

Case studyNational childcare

company

Approached Hawk Training

Case studyConstruction

S106 agreement

Mix of frameworks

What works for us.

• King’s Cross Construction Skills Centre– Non apprenticeship jobs:

• 128 local people into work in 2011/12 so far

– Apprenticeship starts:• 75 in 2011/12 so far against a target of 110 for the year.

• Camden Apprenticeships– Starts:

• 56 in 2010/11• 60 in 2011/12 so far against target of 65 for the year.

– Retention: 77%