Brand Guideline Reference Sheet Source Serif Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz 0123456789!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXZ abcdefghijklmnopqrstuvwxz 0123456789!@#$%^&*() abcdefghijklmnopqrstuvwxz 0123456789!@#$%^&*() ADRIANNA REGULAR* zooja light pro* MOPS INTERNATIONAL — 2017 LOGOMARK TYPOGRAPHY IMAGERY COLOR PALETTE PLEASE DON’T LOGO + TAGLINE LOGO CLEARSPACE SECONDARY WORDMARK SECONDARY TAGLINE LOGO + TAGLINE CLEARSPACE OPS Primary Colors Secondary Colors Muted Soﬅ Feminine Neutrals Minimal Modern SOFT BLACK CMYK C 5 M6 Y 10 K0 RGB R239 G233 B224 WEB #EFE9E0 CMYK C15 M21 Y17 K0 RGB R215 G197 B196 WEB #D7C5C4 CMYK C0 M0 Y0 K92 RGB R59 G59 B60 WEB #3B3B3C CMYK C32 M52 Y38 K21 RGB R147 G110 B114 WEB #936E72 PLUM Source Serif Pro is a legible, friendly serif font. It is well-suited for paragraph text or long headlines. For the MOPS brand, it should be used as body copy, introduction text and for large, bold headlines. This font family can be used both in print and online. Adrianna is a clean, modern sans-serif font. For the MOPS brand, it should be used for headlines, captions and subtext. This font can be used in print and online. * paid font For design purposes, Adrianna may be substituted with free font Metropolis * paid font Use old versions of our logo. Squash, rotate, change opacity, change color to a non-brand color, add gradient, outline, create a word, thicken, combine the logomark with the secondary wordmark. PLEASE DO Replace any old MOPS logos with the new logomark. Make the logo one of our primary or secondary colors, or white. If using the logomark over an image, the contrast should be enough to see the logo clearly. Pay attention to clearspace around the logomark. Zooja Light is a playful, feminine script. It is to be used only for taglines, major headlines or marketing materials. Zooja Light should be used in all lowercase letters and kerned appropriately. This font has the most impact when used sparingly and in print. LIGHT TAN LILAC When selecting imagery for MOPS the goal is to be inclusive and relatable. Use images that portray moms of all ages, ethnicities and backgrounds. Above all, aim for the content to be joyful, approachable and authentic.

LOGOMARK TYPOGRAPHY LOGO COLOR PALETTE Source …...Squash, rotate, change opacity, change color to a non-brand color, add gradient, outline, create a word, thicken, combine the logomark

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Brand Guideline Reference Sheet

Source Serif Pro RegularABCDEFGHIJKLMNOPQRSTUVWXZabcdefghijklmnopqrstuvwxz0123456789!@#$%^&*()

ABCDEFGHI JKLMNOPQRSTUVWXZabcde fgh i j k lmnopqrs tuvwxz0123456789 !@#$%^&* ( )

a b c d e f g h i j k l m n o p q r s t u v w x z0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( )

ADRIANNA REGULAR*

zooja light pro*

MOPS INTERNATIONAL — 2017

LOGOMARK TYPOGRAPHY

IMAGERY

COLOR PALETTE

PLEASE DON’T

LOGO + TAGLINE

LOGO

CLEARSPACE

SECONDARY

WORDMARK

SECONDARY

TAGLINE

LOGO + TAGLINE

CLEARSPACE

OPS

Primary Colors Secondary Colors

MutedSo�

FeminineNeutralsMinimalModern

SOFT BLACK

CMYK C5 M6 Y10 K0RGB R239 G233 B224WEB #EFE9E0

CMYK C15 M21 Y17 K0RGB R215 G197 B196WEB #D7C5C4

CMYK C0 M0 Y0 K92RGB R59 G59 B60WEB #3B3B3C

CMYK C32 M52 Y38 K21RGB R147 G110 B114WEB #936E72

PLUM

Source Serif Pro is a legible, friendly serif font. It is well-suited for paragraph text or long headlines. For the MOPS brand, it should be used as body copy, introduction text and for large, bold headlines. This font family can be used both in print and online.

Adrianna is a clean, modern sans-serif font. For the MOPS brand, it should be used for headlines, captions and subtext. This font can be used in print and online.

* paid font For design purposes, Adrianna may be substituted with free font Metropolis

* paid font

Use old versions of our logo. Squash, rotate, change opacity, change color to a non-brand color, add gradient, outline, create a word, thicken, combine the logomark with the secondary wordmark.

PLEASE DO

Replace any old MOPS logos with the new logomark. Make the logo one of our primary or secondary colors, or white. If using the logomark over an image, the contrast should be enough to see the logo clearly. Pay attention to clearspace around the logomark.

Zooja Light is a playful, feminine script. It is to be used only for taglines, major headlines or marketing materials. Zooja Light should be used in all lowercase letters and kerned appropriately. This font has the most impact when used sparingly and in print.

L IGHT TAN LILAC

When selecting imagery for MOPS the goal is to be inclusive and relatable. Use images that portray moms of all ages, ethnicities and backgrounds. Above all, aim for the content to be joyful, approachable and authentic.