8/14/2019 Logo phase 2

http://slidepdf.com/reader/full/logo-phase-2 1/7

Ann Arbor Languages

Partnership

Logotype Guide

A2LP

8/14/2019 Logo phase 2

http://slidepdf.com/reader/full/logo-phase-2 2/7

A2LPR 21 G 110 B 182

C 84 Y 2 K 0M 50

R 219 G 52 B 40

C 8 Y 86 K 1M 92

R 0 G 156 B 131

C 79 Y 56 K 1M 14

R 239 G 201 B 19

C 7 Y 91 K 0M 22

Concept: I use this two figures to represent students happilylearning in this program. The two dialogue bubbles representlanguage learning througn conversation with other people. Bothtwo figures and the two dialogue bubbles has the meaning ofpartnership. I use complementary color scheme with vibrantcolor choice to make the logo feel more lively. This color is thesame color scheme as their old logo, so people can feel the con-

nection with the old logo and this new logo. (They also indicatein the brief that they like the old logo.) I use Candara typefacebecause it is more lively than my previous choice(Rounded Ariel),while also friendly and readable.

8/14/2019 Logo phase 2

http://slidepdf.com/reader/full/logo-phase-2 3/7

CandaraA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 

 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

8/14/2019 Logo phase 2

http://slidepdf.com/reader/full/logo-phase-2 4/7

A2LP

A2LPA2LP

5”

3”

1”

0.5”

8/14/2019 Logo phase 2

http://slidepdf.com/reader/full/logo-phase-2 5/7

A2LP

X

X1

3

8/14/2019 Logo phase 2

http://slidepdf.com/reader/full/logo-phase-2 6/7

A2LP

A2LP

A2LP

A2LP

A2LP

A2LP

8/14/2019 Logo phase 2

http://slidepdf.com/reader/full/logo-phase-2 7/7

A2LPLogotype width: 11”

Logotype width: 3”