A logo in essence is a graphic representation that is either a stylization or abstraction and creates an icon that is easy to read in a fast way to leave a memorable experience for the viewer. A logo is a non verbal iconographic identity whereas a logotype features words or letters, however we are used to seeing these working together. Objective: • Create a logo or combination between logo and logotype. NOT just logotype. • Create it for a company of your choice. Research company thoroughly do not switch companies once you begin. • The logo has to work in both color and black and white. • Show logo used on a product and on a presentation board for final presentations. Brief: 1. Research: Consider all the possible images and icons that might represent the company you chose in your sketchbook by making a brain storming list. Distill that list down to the most promising by doing lots of sketches in your process book. List of 50 ideas in process book. 7 initial sketches of the best of the 30. 3 ideas taken into fully developed sketches and color drawings 2. Translate: Transform your most promising logo or logos by experimenting with various illustrations, typefaces, forms, line widths, figure/ground situation and the feeling or attitude of the logo using Adobe Illustrator. Various drafts of chosen idea, try many different versions, at least 5. 3. Formalize visual consistency: This means once you have found the elements you want in your logo you have to take all the parts and have them in visual agreement with each other, (Gestalt Theory) make sure there is a seamless flow to your design and that each area links with the other. We will have group critique of this stage: Print only your very best logos. Print so each logo fills a 8.5″ x 11″ page. Print in either color or black and white or both- up to you. DO NOT print to Epsons, make sure you use the HP Color laser jet, or print elsewhere on campus. Be ready to talk about your logo in terms of the Gestalt Theory. 4. Refine: Work with your best logo, make it even better by taking all the constructive criticism feedback from stage 3. 5. Finish: At this final stage you have to think about how your logo will reproduce both small and large and in color. Get rid of any superfluous marks that don’t add anything to your logo. Printed final of logo printed in black and white and color and in use on a product. Final to be printed and presented on a presentation board that shows it in practical use, both large and small, in color and black and white. You also have to show your logo in use on a product that suits the company. You will have to sell your logo to the class and explain its concepts. Project 4 LOGO 1 RESEARCH DUE 2nd Oct 15 points List of 30 ideas in process book 7 initial sketches of the best of the 50 3 ideas taken into fully developed color sketches 2 TRANSLATE DUE 4th Oct 15 points Various drafts of chosen idea, try many different versions, at least 5. Upload to OneDrive. 3 FORMALIZE and SIMPLIFY DUE 7th Oct 20 points Print your logo for mid- critique - suggestions for the next stage will be given. Print only your very best logos. Print so each logo fills a 8.5″ x 11″ page. Print in either color or black and white or both- up to you. DO NOT print to Epsons, make sure you use the HP Color laser jet, or print elsewhere on campus. Be ready to talk about your logo in terms of the Gestalt Theory. 4 REFINE Appointment meeting with the professor to show refined logo. 5 FINISH DUE 16th OCT 50 points PRESENTATIONS: Printed final of logo printed in black and white and color and in use on a product. Final to be printed and matted and presented through a presentation board that shows it in practical use, both large and small, in color and black and white.

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Objective: • Create a logo or combination between logo and logotype. NOT just logotype. • Create it for a company of your choice. Research company thoroughly do not switch companies once you begin. • The logo has to work in both color and black and white. • Show logo used on a product and on a presentation board for final presentations.

Brief:

1. Research: Consider all the possible images and icons that might represent the company you chose in your sketchbook by making a brain storming list. Distill that list down to the most promising by doing lots of sketches in your process book. List of 50 ideas in process book. 7 initial sketches of the best of the 30. 3 ideas taken into fully developed sketches and color drawings

2. Translate: Transform your most promising logo or logos by experimenting with various illustrations, typefaces, forms, line widths, figure/ground situation and the feeling or attitude of the logo using Adobe Illustrator. Various drafts of chosen idea, try many different versions, at least 5.

3. Formalize visual consistency: This means once you have found the elements you want in your logo you have to take all the parts and have them in visual agreement with each other, (Gestalt Theory) make sure there is a seamless flow to your design and that each area links with the other. We will have group critique of this stage: Print only your very best logos. Print so each logo fills a 8.5″ x 11″ page. Print in either color or black and white or both- up to you. DO NOT print to Epsons, make sure you use the HP Color laser jet, or print elsewhere on campus. Be ready to talk about your logo in terms of the Gestalt Theory.

4. Refine: Work with your best logo, make it even better by taking all the constructive criticism feedback from stage 3.

5. Finish: At this final stage you have to think about how your logo will reproduce both small and large and in color. Get rid of any superfluous marks that don’t add anything to your logo. Printed final of logo printed in black and white and color and in use on a product. Final to be printed and presented on a presentation board that shows it in practical use, both large and small, in color and black and white. You also have to show your logo in use on a product that suits the company. You will have to sell your logo to the class and explain its concepts.

Project 4LOGO

1 RESEARCH DUE 2nd Oct 15 points

List of 30 ideas in process book 7 initial sketches of the best of the 50 3 ideas taken into fully developed color sketches

2 TRANSLATE DUE 4th Oct 15 points

Various drafts of chosen idea, try many different versions, at least 5. Upload to OneDrive.

3 FORMALIZE and SIMPLIFY DUE 7th Oct 20 points

Print your logo for mid- critique - suggestions for the next stage will be given. Print only your very best logos. Print so each logo fills a 8.5″ x 11″ page. Print in either color or black and white or both- up to you. DO NOT print to Epsons, make sure you use the HP Color laser jet, or print elsewhere on campus. Be ready to talk about your logo in terms of the Gestalt Theory.

4 REFINE Appointment meeting with the professor to show refined logo.

5 FINISH DUE 16th OCT 50 points

PRESENTATIONS: Printed final of logo printed in black and white and color and in use on a product. Final to be printed and matted and presented through a presentation board that shows it in practical use, both large and small, in color and black and white.