Aria Portland Dry Gin

Visual Identity and Logo Usage Guide

Elements of the LogoThe logo consists of two elements, of equal importance. The “Signature” or “A-Squiggle,” with contrasting “Dot,” and the typography. Neither should ever be presented without the other.

It is very important to follow these usage guidelines when using the Aria Gin logo. The carefully chosen colors and visual elements, including the unique typography, are a vital part of Aria Portland Dry Gin’s visual identity and brand asset.

Care should be taken so that the Aria Gin brand is always presented to the consumer in a consistent manner throughout all media, be it packaging, special promotional materials, web presence, advertising, event signage, or social media.

AriaPortland Dry Gin

“Signature,” or “A-Squiggle”

“Dot”

Typography

...display the Signature without the type

...display the type without the Signature

Don’t...

Components

Colors

PMS 411 C:

RGB 94, 81, 77

CMYK 30, 42, 34, 75

Hex #5e514d

PMS 7530 C:

RGB 163, 147, 130

CMYK 10, 18, 25, 32

Hex #a39382

Pantone411 C

Pantone7530 C

The “Signature” should always be presented in Pantone 411.

The accompanying typography and the “Dot” should alway be presented in Pantone 7530.

AriaPortland Dry Gin

AriaPortland Dry Gin

Don’t...

Alternative spot and digital color equivalents:

... reverse, replace or alter the colors of the logo in any way

...use the logo with correct colors against a white background

...use the correct greyscale logo if color printing is not an option

...use a white and grey logo if a dark back-ground is unavoidable ...place the standard logo against a dark

background

Do...

The colors of the logo should never be altered in any way.

The logo should be presented on a white background whenever possible.

If color is not available and the logo must be presented in black and white, the “Signature” should appear as 70% grey. The “Dot” and Type elements should appear as 35% grey.

If it is not possible to avoid presenting the logo agains a dark background, a white logo may be used. The “Signature” should appear in white, while the

“Dot” and Type elements should appear as 35% grey.

Note greyscale and white logos are not provided in the Dropbox. They will be made available by request as needed.

Typography

Gotham Bold

Helvetica Neue 85 Heavy

Stemple Garamond LT Roman

Gotham Bold

LogomarkTypefaces

Web

Print

Preferred Alternate Typefaces

Gotham Regular

Adobe Garamond Pro Regular

Adobe Garamond Pro Regular

The typefaces used to create the typographic element of the logomark are Gotham Bold and Gotham Regular. “Aria” is presented 33% larger than

“Portland Dry Gin.” Individual type elements should be scaled in conjunc-tion with the entire mark to ensure that the correct proportions are main-tained. The typeface should never be altered in any way, nor should any substitute typeface ever be used for the logo.

The typefaces used on the website are Proxima Nova Semibold and Adobe Garamond Pro Regular.

All titles and headings are set in Proxima Nova Semibold. Body text is al-ways set in Adobe Garamond Pro Regular.

Titles and headings are always set in Gotham Bold. Body text is always set in Adobe Garamond Pro Regular. All printed text is always set in Pantone 411. Text for Aria Gin related material is never set in black. This document complies with these standards.

If Gotham Bold is not availble for use on printed or web based material, Helvetica Neue 85 Heavy is the preferred substitute. Proxima Nova Bold may also be used. If Adobe Garamond Pro Regular is not avaialble, an alter-nate version of Garamond may be used.

AriaPortland Dry Gin

...rescale any portion of the type inde-pendently of the entire logomark

...substitute another typeface for any or all of the typography

Don’t...

Correct type proportions:

12 pt (33% larger that lower line)

9 pt (75% of the “Aria” font size)

Leading = 10 pt (80% of the “Aria” font size)

4”

1”

1”

1”1”

Bu�er Zone. Avoid placing Text or Images Here!

When placing the logo, it is important not to crowd the logo with other visual elements. A buffer zone free of imagery, text and other logos should be maintained at all times. The buffer zone should be equivalent to 25% of the total logo height on all sides of the logo.

In the above example (not to scale), since the logo is 4" high, a 1" buffer is maintained on all sides.

The logo should not be placed too near the edge of a printed page. The buffer zone should be used as a guide for the minimum distance the logo should be placed from the edge of a page, banner, card, or any other prit-ed media.

Sizing, Placement, and General Usage Considerations

Clear Space

Buffer Zone. Avoid placing text or images here!

Document Edges

AriaPortland Dry Gin

AriaPortland Dry Gin

1

1

.25

.25

.25

.25

.25

Whenever possible use one of the available vector files (.eps or .ai) for best results and maximum quality.

If pixel files must be used, select the correct size and resolution.

Pixel logos (.jpg, .png, .bmp) may be scaled down. Never scale up a pixel logo. If a larger logo is required, use the next larger size. If there is a need for a larger logo than avaiable, contact us so that we may provide a logo that is correctly sized.

The logo Dropbox contains standard logos provided in the following sizes:

2.5x1.5 (labled 2x1) 5x3 10x6 20x12

The above logos sizes are avaialable at both 72 DPI for screen display and at 300 DPI for printing.

Be sure to use the appropriate file. “S” at the end of the file name idicates screen resolution. “P” at the end of the file name indicates print resolution. Never use a screen logo file for printing.

The logo should never appear less than ¾" in height.

Sizing Scaling up a pixel-based image file will always result in reduced image quality and must always be avoided.

...stretch the logo vertically by increasing the logo’s height and not its width

...stretch the logo horizontally by increasing the logo’s width an not its height

AriaPortland Dry Gin

AriaPortland Dry Gin

...rescale the entire logomark down propor-tionately to a height of not less than 0.75"

...select the correct size and file type for the intended purpose

To print an 8 inch by 4.8 inch logo, select the file labled AriaLogo15_10x6P.jpg. The P indicates that the file is 300 DPI for printing, and can be scaled down to 80% to the desired size.

Do... Don’t...

≥ 3/4"

Ryan Csanky

Ryan@AriaGin.com

503.781.2357

Updated 24 JAN 15

For any further questions, clarifica-tions, or permissions, please contact us directly.

...add drop shadows or any other types of decorative embelishments

...box in the logo with borders or frames ...display the logo or any portion of the logo at an angle

...rearrange individual elements in relation to one another

Don’t...

Other Considerations

AriaPortland Dry Gin

Aria

Portland Dry Gin

AriaPortland Dry Gin