Logo Design Trends - 2008

  • Published on

  • View

  • Download

Embed Size (px)


  • 8/14/2019 Logo Design Trends - 2008


    2008Logo Design Trends

    10 trends that will define logo design in 2008

    Logos are the ultimate mark of distinction and everyone loves them. We see logos

    everyday - on the highways, on consumer goods, on the Web and in the institutions

    and organizations we support. Read about the different types of logo designs here

    and learn what principles and techniques are used to create them. Discover what the

    future holds forlogo design!

    Comments | 51 Organic 3D

    Here's something new for 2008: we will be seeing 3d effects in logo design that will

    reach different places and stimulate different viewers who are craving for a new,

    fresh look! Polish those lenses and see 3D escalate to a higher level!

    Let's take an example. You're seeing the Silverlight logo for the first time. Your eyes

    are trying to absorb every feature and then-you suddenly react. What's your first

    reaction? A breathless "WOW"? Do you find yourself saying "aha"? Does the

    Silverlight logo design trigger a feeling in you, arousing a desire to actually want to

    see the product that's behind that logo? That reaction was what the creators of this

    corporate logo were aiming for.

    The logo designer starts with a very basic shape that is applied to a simple

    transparency effect. This can lead to a more complicated process, but one thing you

    must remember is that the end result should look as organic as possible. Take your

    distortion tool for a good spin!

    We welcome this type of logo design because it stands out and it tells us that it's not

    "run of the mill." You see, the 3d bubbles and transparency effects - which were

    overused - were getting really boring. There is just one downside: ''eye catching ''

    logos were appearing on the scene and becoming more sophisticated but they are

    not necessarily the easiest to print.

    In fact, the capability to print the logo exactly as it looks on screen is a frequent

  • 8/14/2019 Logo Design Trends - 2008


    request that stands at the basis of corporate logo creation. Is it possible that the

    constant technological development that now allows us to accurately reproduce a

    design on different surfaces will generate changes in the classic laws of logo


    Technology organizations that produce and market groundbreaking products and

    services use this type of company logo design. By using the "organic 3d" effect, logo

    creators avoid that cold image look which is so typical of other companies' logos in

    the technology field. This type of logo is not only eye catching, but is also friendly.

    And here's a bonus: the lighting effect is fantastic!

    Comments | 12 Waves - The New Swooshes

    That's it - no more swooshes! After years of being number one, swooshes have now

    been replaced by the so-called waves. Do you see these waves in the above logos?

    Top graphic designers use them to inject more flexibility and flow into the design. To

    highlight the idea of movement, logo designers execute a fade technique from one

    color to another for this type of logo design. It does not matter if a single wave is

    used or is incorporated into the design; the round shapes give it flexibility so that the

    viewer gets a sense of movement and of communication. "Waves" are a good

    strategy to suggest the feelings of movement, transfer, quickness and connection.

    They are not easy to use, but if you master the technique, you can produce and

    optimize the effect. "Waves" are now IN - they have replaced swooshes, swirls and

    other curves you find in logo designs everywhere. Could waves be the new

    swooshes? Will they dominate the scene in a few years? Long time ago we thought

    swooshes were trendy. Then they rose in popularity so much they become a big NO

  • 8/14/2019 Logo Design Trends - 2008


    NO. And today, waves are hugging the limelight. Will this be the new trend? We shall


    Comments | 23 "Web 2.0" Logos

    Designers often hear the term "web 2.0" from their customers who ask for this

    specific type of logo. The term Web 2.0 actually refers to certain technologies (Ajax,

    Ruby, etc). The thing is, can we really say that there's a new trend in graphic design,

    the web 2.0 design?

    It seems to be the case these days. A web2.0 logo is now synonymous to a modern

    and trendy logo, and this is why we find an impressive number of tutorials on the Net

    that allow designers to transform existing logos into web 2.0 logos. What

    characteristics do web 2.0 logos have? They have bright colors, color levels, cute,

    icons, 3D effects, shiny surfaces, shadows and reflexions. The fonts are simple and

    most of them rounded. In some cases the color levels, shines and 3D effects are also

    applied to the lettering.

    These effects must be used very carefully, because we have seen countless cases

    where the logo designer uses these elements to make a logo look good but neglects

    to give the concept the necessary attention it deserves.

    Some of these logos are beautiful. They catch your eye instantly and give you the

    feeling of sophistication and technology. But is the web 2.0 logo design trend strictlyrelated to the current popularity of web 2.0 technology? Will this trend fade when

    something else replaces web 2.0 technology?

    Interestingly enough, we are sure that this type of logo can also be called the "apple

    type logo". We are all familiar with the Apple logo; in fact we were astonished when in

    1998, Apple gave up the "rainbow logo" and launched the "glass Apple logo ". This

    logo has turned out to be one of the most famous brands in the world, and i t "stirred

  • 8/14/2019 Logo Design Trends - 2008


    up the crowd" without any doubt when it was first launched. The fresh, innovative 3D

    technical image was one influential factor, but its bright and warm qualities

    contributed to the evolution of logo design and the way a brand should be perceived.

    Today we are flooded with 2.0 web logos that unfortunately have become too

    common. We'll have to wait and see whether they are here to stay or are just a

    passing trend. What do you think?

    Comments | 54 Transparency in logo design

    We'll say this right away: transparency has always been fashionable. Designers often

    use transparency, thanks to the notion of elegance that it communicates.

    Transparency allows the combination of different design elements offering the viewer

    a special image. With the help of transparency you can create perspectives, suggest

    the ideas of growth, development, combination and connection.

    Some famous designers are of the opinion that only inexperienced logo designers

    use transparency and color levels. We disagree. Transparency enables you to create

    some unique effects that definitely catch the attention of the viewer. Transparency

    makes the design brighter, and the subtle transition from one element of the design

    to another provides the illusion of a bright spot. Take a close look at the

  • 8/14/2019 Logo Design Trends - 2008


    DarienLibrary logo. What better suggestion would you make regarding the existence

    of additional elements without the help of transparency?

    Comments | 25 "Underground" Typography - Minimal Fonts

    Examine the logos above. Have you seen similar ones before? These are logos that

    we have often found on the sites of Typographic Artists over the last few years. Who

    would have thought, however, that they would become mainstream by the year


    These logos are based on minimal fonts that are achieved by using as few elements

    as possible such as basic shapes (e.g. a circle arch for the Wends logo). This

    technique is based on simple shapes, exact proportions, and a boundless love for

    minimalist design. This type of logo design will suit some people and companies

    perfectly but it continues to create confusion among conservatives.

    Here's a question: can this type of design lead to the development of a good logo?

    Most people would be inclined to say no, especially if the classic principles of logo

    design - Legibility and Readability - need to be considered. It's true that logos based

    on the so- called Minimal Fonts do not provide immediate conveyance of the

    message. However, most agree that they do manage to catch the viewer's attention,

    provoking a sentiment or desire to "figure out" what the message is.

    Those who are looking at such logos will immediately want to find out the name of

    the company and to grasp the meaning of these logos. Furthermore, there is the

    element of shock when viewers see something new and very different from what is

    usually seen on the web.

    You could even say that this type of logo often proves to be more efficient than a logo

    that merely conforms to classic rules. This statement is relevant to a discussion on

    the emerging new rule: the more a design is different to what is happening in the

    industry at a given moment, the better and more efficient a logo is. Logo designs

    based on minimal fonts require a long-term experience in graphic design and

    typography; they are also not yet suited for all kinds of customers. We see an

    increasing number of them being used on album covers of good electronic music, on

  • 8/14/2019 Logo Design Trends - 2008


    web sites that target the indie audience, or on web sites of "cult" graphic design


    It is our opinion that this is so far the coolest trend for 2008. We hope to see more

    logos that are created using this particular trend.

    Comments | 26 New Rainbow / Color Scale

    We've seen a thousand rainbows in our lifetime. Yet, each time we see one, we can't

    help but stare admiringly at the sky even for just a few seconds. We feel that

    sentiment of wanting to "chase rainbows" as the lyrics of a song go.

    Classic rainbow-colored semicircles have been widely used in the last decade but

    alas, have quickly become pass. However, the fascination with the full color scale

    continues. Lately, we have been seeing a lot of "rainbow colors" that are being

    manipulated in a variety of ways. Most designers will use transparency in order to

    highlight the visual effects and to enable the fusion of colors, thus obtaining animpressive shift from one color to another. Techniques like vivid colors, shifting from

    shades of red to blue facilitated by an entire spectrum of color, and especially the

    usage of a dark background to highlight each color lead to outstanding logos that will

    always be attractive to the human eye.

    These logos convey the concepts of sophistication, technology and freshness. With a

    nearly infinite number of possibilities for combining colors, the visual effect is

    invariably special. What is really spectacular is that although the classical rainbow

    representation has come to an end, the message still remains the same: there are no

    boundaries - nothing is impossible. This trend proves that using classic elements will

    generate novelty and will also bring about up-to-date and striking directions.

    Comments | 07 Sci-Fi Fonts

    In logo design the font frequently serves to strengthen the message as conveyed by

    the image. But what about the typographic logos? In this particular case, choosing

    the right font is crucial. Many of these logos can be memorable. With the

    development of the number of personal computers per capita, we are now witnessing

    the rise of a new category of logos , using what the industry refers to as Sci-Fi fonts.

    Whether they are the creation of famous designers such as RayLarabie and Wim

    Crouwel or are projects produced in the typography classes of some diligent

    students, we have seen an ever-increasing number of these fonts over the last fewyears.

    In the beginning of 2000 and later, we remember graphic design teachers

    recommending infrequent usage of these fonts. Their reason was that it was just a

    passing trend. What happened was the opposite. It seems they're digging their feet


  • 8/14/2019 Logo Design Trends - 2008


    The frequent use of sci-fi fonts, with straight edges and simple shapes has imposed

    itself as a new trend in logo design. We've seen various designers "play" with these

    fonts in their logos: they either change the font shape or create a new one in

    programs such as FontLab.

    Let's take a look at the example of Compaq. Compaq chose this type of font for its

    company logo redesign project in 2007. It clearly conveys the company's new slogan:

    "See why Compaq gets people talking". See how that slogan is conveyed in the

    shape of the Q? See the Talk Box? That's an example of a logo that clearly conveys

    the core message by means of wording only. After all, less is more, isn't it?

    Comments | 28 Leaves Logos

    No matter which logo design collection you browse through, you will notice that they

    have all been "invaded" by leaves over the last few years. Leaves here and there,

    leaves everywhere! You sit and wonder why. Could this be the result of a common

    concern for the environment and the harmful effects of pollution? Is it because green

    is trendy? Or are humans aching for nature because they sit all day in their office

    cubicles facing their computer screens making them crave for the natural outdoors?

    Leaves have become synonymous with creativity, originality, and innovative thinking.

    We also find leaves in company logos even if the companies are not engaged in the

    business of nature or the environment. But the key notion here is that the use of

    leaves somehow "tames" the message conveyed.

    Lots of web 2.0 sites feature leaves making spring-green the preferred web 2.0 color.

    We're not talking about the classic image of the leaves themselves but about their

    stylization, especially under the form of rectangles with rounded edges - this is a

    modern representation in accordance with modern design trends.

    These logos are usually simple and leave the viewer with a pleasant image. Another

    benefit is that these company logos are very catchy. The thing we have to be wary of

    is the overwhelming invasion of leaves - they are now overused. Tutorials have

    already appeared, showing how to create a leaf logo. Will this trend last or will it lead

    to the...