Logo Design

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Logo?

Who’s your favorite league or soccer team?

What’s their logo?

What’s your favorite car?

What’s their logo?

What is a logo?

Symbol

An emblem

An identity

Describes the product

A sign

Name the Logo

Where are they used?

Packaging

Business documents

Advertisements

Print media

Business cards

Letterheads

billboards

Reasons for effective logos

A successful logo is usually very simple in design.

A simple drawing or symbol is sometimes used.

Any writing is presented in a simple way and is easy to read.

One or two colours are normally used

The logo is easy to understand, even at a distance

Types of logos

Wordmark logo – mainly uses text and typeface to create its message, though other elements might be included e.g. Google

Types of logos

Lettermark Logo: usually involving initials or abbreviations

Types of logos

Brandmark logo: A simple but strong graphic symbol, often abstract

Draw three well known logos and explain the shapes, words, font and colours that are used.

Each person will choose a design and talks about the reasons why it’s effective.

Class Task

Design a logo that best represents you. You can use your favorite colours, shapes, your name, or letters from your name, symbols.

Create an inspiration page of logo’s using illustrator

Re-cap

What is a logo

What makes an effective logo?

What are some elements that you should consider when designing a logo?

Name and describe a logo which you think is successful.