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Logo Design. http://gtyear9.wordpress.com. Logo?. Who’s your favorite league or soccer team?. What’s their logo?. What’s your favorite car?. What’s their logo?. What is a logo?. Symbol. An emblem. An identity. Describes the product. A sign. Name the Logo. Where are they used?. - PowerPoint PPT Presentation
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Logo Design
http://gtyear9.wordpress.com
Logo?
Who’s your favorite league or soccer team?
What’s their logo?
What’s your favorite car?
What’s their logo?
What is a logo?
Symbol
An emblem
An identity
Describes the product
A sign
Name the Logo
Where are they used?
Packaging
Business documents
Advertisements
Print media
Business cards
Letterheads
billboards
Reasons for effective logos
A successful logo is usually very simple in design.
A simple drawing or symbol is sometimes used.
Any writing is presented in a simple way and is easy to read.
One or two colours are normally used
The logo is easy to understand, even at a distance
Types of logos
Wordmark logo – mainly uses text and typeface to create its message, though other elements might be included e.g. Google
Types of logos
Lettermark Logo: usually involving initials or abbreviations
Types of logos
Brandmark logo: A simple but strong graphic symbol, often abstract
Draw three well known logos and explain the shapes, words, font and colours that are used.
Each person will choose a design and talks about the reasons why it’s effective.
Class Task
Design a logo that best represents you. You can use your favorite colours, shapes, your name, or letters from your name, symbols.
Create an inspiration page of logo’s using illustrator
Re-cap
What is a logo
What makes an effective logo?
What are some elements that you should consider when designing a logo?
Name and describe a logo which you think is successful.