Logo Brand Standards

Color Black ReverseGrayscale

Communities may be incorporated with logo as shown below:

Communities may be separated in client collateral similar to the advertisements shown below:

Plan your next adventure at VisitCookCounty.comNavigate inland streams or explore the dramatic coast.

Behold BeautyTHE

Discover great deals at VisitCookCounty.comEarly mornings, quiet evenings. We do spring break a little differently in Cook County.

Reimagine YOUR Spring Break

for the 3rd annual

boundary waters expo

VisitCookCounty.com/BWCAexpo

This event is in cooperation with and under a Special Use Permit from U.S. Forest Service, Gunflint Ranger District.

june 2017

Save the Date

RADIANT SPIRIT GALLERY

Color Standards

PMS 576 C C58, M22, Y91, K4 R121, G156, B75 #799c4b

PMS 158 C C2, M66, Y98, K0 R238, G118, B36 #ee7624

PMS 7691 C C100, M62, Y18, K2 R0, G78, B114 #006098

as of 2017-06-15

Logo Brand Standards

as of 2017-06-15

Various Fonts Used for Ads, Website, & other VCC items.

1. Trade Gothic = used for copy text (primarily: Trade Gothic Bold Condensed No. 20 and Trade Gothic Condensed No. 18)

2. Reklame Script = was used in 2016/17 in ads has been replaced with: Corner Store Gotham as of 11/9/17

3. Corner Store JF = used on website in Header Text. Also replaced Reklame Script

4. Lobster - Juxtapose Ad Family of 2015-16

5. True North = used primarily for BWCA ExpO

6. Jott 45 = used for the Naturally Unforgettable tagline script

Reklame Script and Trade Gothic copy

Lobster headline textand Trade Gothic copy

Juxtapose campaign

Specific Event: True North and Trade Gothic copy

Corner Store JFand Trade Gothic copy

matches website header copy