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LOGISTICS
INFRASTRUCTURE
TALENT
PRO-BUSINESS
BOARD OF DIRECTORSBRIEFING BOOK
THOMASVILLE, GEORGIANOV. 30–DEC. 1, 2016
GEORGIA DEPARTMENT OF ECONOMIC DEVELOPMENT BOARD BOOK
TABLE OF CONTENTS
Georgia Council for the Arts ......................................................................................... 1
Centers of Innovation .....................................................................................................3
Film .....................................................................................................................................5
Global Commerce ............................................................................................................7
International Relations .................................................................................................. 8
International Trade ........................................................................................................10
Marketing and Communications ................................................................................ 12
Tourism .............................................................................................................................14
Workforce ........................................................................................................................ 16
Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
GEORGIA COUNCIL FOR THE ARTS
DIVISION PROFILE Georgia Council for the Arts (GCA) empowers the arts industry in Georgia and artists around the state to cultivate healthy, vibrant communities that are rich in civic participation, cultural experiences and economic prosperity. As a division of the Georgia Department of Economic Development, Georgia Council for the Arts provides grant funding, programs and services statewide that support this vital industry, preserve our cultural heritage and create increased access to high quality arts experiences.
QUARTERLY DIVISION HIGHLIGHTS 1. On July 6, Georgia Council for the Arts (GCA) announced the recipients of its
Partner, Project, Arts Education and literary arts grant funding for fiscal year 2017. One hundred and one organizations throughout the state were collectively awarded more than $913 thousand in funding. Funding for operating support (Partner Grant) was awarded to 54 organizations across the state, support for arts projects (Project Grant) was awarded to 25 organizations, 20 organizations received the Arts Education Program Grant and two organizations received funding for the delivery of statewide literary arts programs. (Note: This does not constitute all of GCA’s grantmaking for FY17. Information on the Vibrant Communities Grant will be shared in the next board book.)
2. On September 3, GCA released its new book, Inspired Georgia, at the 2016 AJC Decatur Book Festival. Inspired Georgia celebrates our state’s rich homegrown artistry through spotlighting some of the best and most powerful pieces penned by Georgia poets and images captured by Georgia photographers in recent years. At DBF, editors Judson Mitcham, Michael David Murphy, and Karen Paty presented a session in which they discuss the origins of this collaborative project, the challenges of editing parallel anthologies, and the importance of honoring place as a muse. The session also include a unique exploration of the photographs and poems contained within the book.
3. GCA has published its FY2016 Impact Map, which you can find on the home page of our website. In FY16 GCA directly and indirectly delivered support to 130 of the state’s 159 counties. A total of 2.9 million individual Georgians directly benefitted from the programs and services delivered by GCA’s grantees.
By the NumbersGCA’s FY17 Grants Review to-date (Partner, Project and Arts Education Project Grants)
25Project Grants ($161,706)
54Partner Grants ($627,500)
20AE ($99,770)
2Literary Arts, statewide program($25,000)
101Total Awarded Grants and Contracts ($913,976)
• For further information or details – please contact: Karen Paty Georgia Council for the Arts Executive Director 404.962.4015 [email protected]
Contact Information
Moving in the Spirit was awarded an FY17 Partner grant.
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Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
UPCOMING EVENTS AND OPPORTUNITIES• POETRY OUT LOUD: This innovative program encourages high school students throughout the state to learn about great
poetry through memorization and performance of the written word. It incorporates the dynamic aspects of slam poetry, spoken word, and theater into the English and drama class. Poetry Out Loud, which began in 2005, helps students improve public speaking skills, build self-confidence, and learn great poetry in literature. The upcoming Poetry Out Loud
o 02/11/2017 – SOUTHERN GEORGIA REGIONAL COMPETITION o 02/18/2017 – METRO ATLANTA REGIONAL COMPETITION o 02/25/2017 – NORTH GEORGIA REGIONAL COMPETITION o 03/12/2017 – STATE FINALS COMPETITION at Atlanta History Center o POL National Finals will be held in Washington DC in April 2017
GEORGIA COUNCIL FOR THE ARTS
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CENTERS OF INNOVATION
DIVISION PROFILE Exclusive to Georgia, the Centers of Innovation provide the technical expertise, collaborative research, and partnership opportunities to help Georgia’s strategic industries connect, compete and grow.
QUARTERLY DIVISION HIGHLIGHTS1. PhytoSynthetix / UGA Innovation Grant Project achieves 40 to 1 ROI: UGA
completed a COI-Agribusiness grant supported research project with Georgia-based PhytoSynthetix to induce flowering in short-day plants grown under long day conditions, with the use of far-red LEDs. An Innovation grant from the Centers of Innovation with additional investment by the company for the successful research led to further innovation in their commercial lights. The development of the test facility at UGA allowed the university to attract additional research funding in this area. The total economic benefit so far is over $200,000 for a modest $5,000 of grant funding – a 40 to 1 benefit to grant ratio.
2. Electric Transit Buses Project seeks DoE funding: A team consisting of Clean Cities of Georgia, Center of Innovation for Energy, Ga Tech Venture Lab, and The Southern Company submitted an application to the US Department of Energy for a grant study on the benefits of a concept developed by COI-Energy to facilitate the wider operation of electric busses with retired bus batteries then serving as storage capacity at Georgia Power.
3. COI Logistics hosts sold out Savannah Logistics Lunch: Sponsored by COI-Logistics and HunterMclean Attorneys, the second annual Savannah Logistics Lunch event on July 21st was a great success with 320 in attendance (up 50% from last year). GDEcD Commissioner Chris Carr gave the keynote address followed by a panel discussion featuring representatives from Georgia Tech, CH Robinson, Averitt Express, the Georgia Ports Authority, Decartes and HunterMclean. The event was also livestreamed across the State.
4. COI Agribusiness and Manufacturing join to support food processor Southeastern Mills: Following up from contacts made at the last GDEcD Board meeting tour, COI-Agribusiness and COI-Manufacturing are working with Southeastern Mills on several Innovation Projects in product testing, manufacturing process improvement, and lean training. One first step was a plant
By the Numbers
262Individuals & companies assisted by COI during Q1FY17
10Regions served by COI collaborations & projects
55 milliontotal media impressions of articles about companies assisted by COI & COI programs
40 to 1Ratio of economic benefit to grant investment for COI-Ag Innovation Grant project with PhytoSynthetix & UGA
• For further information or details – please contact: Steve Justice Centers of Innovation Executive Director 478.308.3097 [email protected]
Contact Information
A new indoor crop production test facility at UGA developed as part of the COI-Ag Innovation Grant Project with PhytoSynthetix with a 40 to 1 economic benefit to grant ratio.
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Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
tour with GTRI Food Processing Technology division, UGA Food PIC, COI-Manufacturing and, COI-Agribusiness in October. COI also connected the team to Georgia Northwestern Technical College who will support them with their workforce training needs.
5. COI Energy and Manufacturing supported company surpasses Kickstarter fundraising goal: Replantable, an Atlanta-based indoor agriculture company received significant support from the COIs through product development and promotion that led to major articles in Forbes and Fast Company magazines which allowed them to raise more than $60,000 in their Kickstarter campaign that ended in September.
6. NW Georgia Manufacturing Day: COI-Manufacturing, in partnership with the Georgia Manufacturing Extension Program, Floor360, Greater Dalton Chamber of Commerce, Calhoun College and Career Academy, Northwest Georgia College and Career Academy, and Shaw Industries, hosted an event in Dalton for high school students in honor of National Manufacturing Day to raise awareness of manufacturing, with a focus on innovation and entrepreneurship. Four startup companies gave overviews of their technology and engaged student teams to brainstorm solutions to a problem relevant to the company, presented their findings to the group, with the best concepts receiving award from COI-Manufacturing and Go Build Georgia. Over 100 students participated in the event.
7. COI Aerospace and GDEcD Film Division partner for UAS & Film Workshop: In August, COI-Aerospace and the GDEcD Film Division co-sponsored in August a forum on Unmanned Aircraft Systems uses in the local film industry. 70 UAS and film representatives attended the event which featured a presentation by the FAA on new rules for UAS commercial operations. These new rules make it easier for businesses to use this technology for commercial purposes which will support the growth of this industry in Georgia.
8. Georgia continues to be a hot bed for Cyber Security: COI-IT recently published an article on “Is Public/Private Cooperation the Model to Help Solve the Cyber Security Problem” presenting the case on why the state of Georgia is fast becoming a cyber security hub, with more than 25 percent of the worldwide security revenue market share being generated by companies in Georgia.
9. WR-ALC Connection to Innovation Ecosystem: In September, COI Aerospace collaborated with GTRI to provide an overview of the local innovation ecosystem to Mr. Tom Fischer, Director of Engineering at the Warner Robins Air Logistics Complex. Mr. Fischer is interested in establishing closer ties with the innovative culture here in Atlanta and COI-Aerospace is working on follow on activities with the Center of Innovation for Manufacturing and Warner Robins.
UPCOMING EVENTS AND OPPORTUNITIES• Georgia Innovation Summit – February 16, 2017: COI, the Global Commerce Small Business & Entrepreneurship teams,
and the Georgia Mentor Protégé Connection will host the 2nd annual event in Atlanta.
• Aerospace Legislative Breakfast – March 3, 2017: The 7th annual aerospace breakfast will bring together industry leaders
to talk with legislators about this industry which has a $50B+ annual economic impact.
CENTERS OF INNOVATION
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FILM, MUSIC AND DIGITAL ENTERTAINMENT
DIVISION PROFILE The Georgia Film, Music & Digital Entertainment Office develops the state’s film, television, & commercial production industries by marketing the state to production companies; location scouting; and coordinating the filming needs of companies with other state agencies, local governments, and citizens. The office actively works to develop the industry’s infrastructure and workforce, certifies projects under the Georgia Entertainment Industry Investment Act, and oversees the Camera Ready community program to engage municipalities throughout Georgia.
QUARTERLY DIVISION HIGHLIGHTS1. The Georgia Film Office along with Commissioner Pat Wilson and CFO John
Moffatt hosted a dinner at Beauty & Essex in New York City on October 19. The event was attended by representatives from Disney, Marvel Television, NBC Universal, the AMC network, and The Weinstein Company.
2. Fayetteville leaders recently announced detailed plans for an extensive mixed-use development that will be right next to Pinewood Studios. The 234-acre community, Pinewood Forest, will have more than 1,200 residences and 270,000 square feet of office, restaurant and retail space. More than 15 miles of trails and pathways, 118 acres of public green space, community gardens, pools, playgrounds, a dog park and an integrated wellness center are also part of the project.
3. Notable projects currently filming in Georgia include Marvel’s “Guardians of the Galaxy 2,” Fox’s reboot of the popular television series “24,” and the Netflix series “Ozark,” which is being directed by Jason Bateman.
UPCOMING EVENTS AND OPPORTUNITIESThe film office sponsors and participates in numerous local film festivals, and typically has passes available if you would like to attend a screening. Here is a list of upcoming festivals.
• Buried Alive Film Festival Atlanta (November 17- 20, 2016) - The Buried Alive Film Fest comes from the same group of twisted minds and horror film buffs that
By the NumbersGeorgia is currently hosting: 20 feature films
25 television series
2 movies of the week
• For further information or details – please contact: Lee Thomas Georgia Film, Music and Digital Entertainment Deputy Commissioner 404.962.4048 [email protected]
Contact Information
The Georgia-filmed “Sully” starring Tom Hanks opened in theaters on September 9, 2016.
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Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
produce the Atlanta Horror Fest. The festival strives to promote true underground filmmaking in the Southeast and beyond, while providing the Atlanta area with the best independent horror it can offer.
• Atlanta Jewish Film Festival Atlanta (January 24 - February 15, 2017) - The Atlanta Jewish Film Festival (AJFF) is a 22-day cinematic exploration of Jewish life, culture and history. Seeking to use the power of film to both entertain and educate, AJFF challenges conventional perspectives on complex and challenging issues facing both the Jewish and global communities. In 2015 a record-breaking 38,600+ moviegoers attended the AJFF, cementing its status as the highest attended Jewish film fest on the planet.
• Atlanta Film Festival Atlanta (March 24 - April 2, 2017) - Now in its fourth decade, the Atlanta Film Festival—one of only two dozen Academy Award® qualifying festivals in the United States—is the area’s preeminent celebration of cinema. The Atlanta Film Festival is one of the largest and longest-running festivals in the country, welcoming an audience of more than 25,000 to discover 150-plus new independent, international, animated, documentary and short films selected from 1,800-plus submissions from all over the world.
• Atlanta Shortsfest Atlanta (July 7 - 8, 2017) - Atlanta Shortsfest showcases a diverse mix of short films (under 45 minutes) by filmmakers from across the globe in a wide range of genres. The festival was established to spotlight and promote excellent short films, and provide an important platform to share work with appreciative audiences and fellow filmmakers.
FILM, MUSIC AND DIGITAL ENTERTAINMENT
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GLOBAL COMMERCE
DIVISION PROFILE The Global Commerce team seeks to increase jobs and investment through locating and
expanding businesses, as well as growing small businesses. The Global Commerce team
includes statewide and existing industry project teams, small business, and Georgia’s
international representatives in 11 strategic regions around the world.
QUARTERLY DIVISION HIGHLIGHTS1. Of the top 20 projects since September 2011, four of these were located in the first
quarter of FY17. These four projects alone account for 4,921 new jobs and more than
$697 million investment.
a. NCR – Expansion – 1,864 jobs in Fulton County (#4)
b. Home Chef – New Location – 1,205 jobs in DeKalb County (#7)
c. Sentury Tire – New Location – 1,019 jobs in Troup County (#10)
d. Honeywell – New Location – 833 jobs in Fulton County (#16)
2. On September 12, 2016, Governor Deal announced that Georgia has been named the
No. 1 state in the nation in which to do business for the third consecutive year by Area
Development, a leading corporate site selection and relocation magazine.
3. Georgia was named by Site Selection Magazine as the #1 State for Business for the
fourth consecutive year. Governor Deal announced this at a press conference on
November 2, 2016.
UPCOMING EVENTS AND OPPORTUNITIES• China
o Team will travel to China in January 2017 to meet with Sentury Tire. Sentury Tire
is headquartered in Qingdao, Shandong, China. The company, which is the fifth-
largest and fastest-growing tire manufacturer in China, will create more than 1,000
jobs and invest $530 million in a car and light truck tire manufacturing operation
in Troup County. The new facility in LaGrange will support Sentury Tire’s existing
customer base in North America.
• Upcoming Trade Shows
o Automotive News World Congress, Detroit – January 2017
o SHOT Show, Las Vegas – January 2017
o CES (Consumer Electronics Show) – January 2017
By the Numbers
• For further information or details – please contact: Tom Croteau Global Commerce Deputy Commissioner 404.962.4013 [email protected]
Contact Information
The 39th Annual Joint Meeting of the Japan-U.S. Southeast Association and Southeast U.S./ Japan Association.
Record-breaking first quarter for Global Commerce team:
97 projects located, one of which was the second largest investment project in the past five years (Sentury Tire, $530 million investment for Troup County)
10,944 jobs created, which is the highest job creation in a fiscal quarter in the past five years $1.7 billion investment, which is the third highest amount in the past five years
79% of the projects located were outside the 13-county Metro Atlanta region. These projects accounted for 52% of the total jobs created (5,658) and 73% of investment ($1.2 billion).
New locations accounted for 45% of the total investment ($737 million) and 49% of the jobs created (5,338)
Twenty-three international projects were located in Q1 of FY17, resulting in the creation of 2,687 new jobs (25% of total) and $751 million investment (45% of total).
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INTERNATIONAL RELATIONS
DIVISION PROFILE Governor Deal and the State of Georgia are committed to growing Georgia’s reputation as a welcoming and vibrant state for international business and tourists. The International Relations division is dedicated to strategically cultivating and expanding Georgia’s international relationships. The office oversees communications and activities with foreign governments and is the state’s liaison to members of the Consular Corps. The division also manages the Governor’s trade and investment missions, welcomes international delegations and dignitaries and coordinates international efforts among state departments and agencies.
QUARTERLY DIVISION HIGHLIGHTS1. Governor’s Mission to Germany
Governor Nathan Deal and the First Lady traveled to Germany on a week-long economic trade mission in early July. They were accompanied by a twenty-person delegation, including corporate executives from Coca-Cola and Gulfstream Aerospace Corp., leadership from the university and technical college systems of Georgia, as well as Economic Development Commissioner Chris Carr. While in Germany, the Governor attended the Regional Leaders’ Summit, a biennial meeting of a seven member alliance that was founded in 2002 to promote exchanges and to improve competitiveness within specific regions. The alliance is comprised of: Bavaria, Germany; Georgia, USA; Québec, Canada; Shandong, China; São Paulo, Brazil; Upper Austria, Austria; and Western Cape, South Africa. After meeting in Georgia in 2014, this year’s meeting was held in Bavaria, Germany. Since 2002, more than 200 projects have been implemented between partner regions, resulting in collaborative exchanges and effective results. Governor Deal also met with companies that have strong connections to Georgia as well as made prospect calls to a few companies considering expanding to the state. Overseas trips help establish and build relationships with companies by offering face-to-face meetings with corporate executives. In addition, the Georgia delegation used the trip to learn about the world-class German workforce development and apprenticeship programs from companies that operate in Georgia.
By the Numbers
• For further information or details – please contact: Ember Bishop International Relations Deputy Commissioner – International Relations 404.863.7312 [email protected]
Contact Information
Governor Deal participated in the 8th Regional Leaders’ Summit in Munich.
15th Annual Protocol and Diplomacy International
Welcomed over 150 protocol professionals from 18 countries in Atlanta for the annual Protocol Officers Association Education Forum. Abby Turano served as program chair for the 3-day event. She was instrumental in organizing the conference and planned breakout sessions which featured industry experts who shared their knowledge on flag protocol, seating, receiving international guests, dining with diplomats and many other related topics. Ember Bishop and Abby Turano moderated plenary panels on the evolution of Georgia’s first ladies and cultural intelligence and awareness.
Country Connections The International Relations division hosted 2 diplomatic visits to Georgia; Wales and Austria and welcomed 2 new Consuls General; Brazil and France
Conversations with the Corps 13 country representatives joined GDEcD’s, IR, Arts and Film teams for breakfast at the Atlanta Ballet’s Corporate offices to learn more about the influence and economic impact the Arts and Film has across the state.
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Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
2. Governor’s Mission to Ireland Governor and First Lady Deal traveled to Dublin, Ireland on an economic development mission in September. The mission served as an opportunity to reinforce existing business relationships, meet with companies considering expanding into the state and promote Georgia as an investment, trade and tourism destination. During the trip, Governor Deal met with Irish companies such as Oldcastle, Shire and Voxpro, all of whom contribute tremendously to economic growth in Georgia. The single largest Irish employer in the U.S., Oldcastle’s North American headquarters is located Dunwoody, GA and the company operates a total of 39 facilities in Georgia. Shire, a leading global biotechnology company, recently acquired the new bio-pharmaceutical manufacturing facility east of Atlanta as well as plasma-collection centers throughout Georgia, leading to the creation of more than 1,500 Georgia jobs and total investment exceeding $1 billion. The most recent Irish project in Georgia was initiated by Voxpro, an innovative customer experience and tech support provider. The company’s 2016 announcement to invest $4 million in a new Center of Excellence in Athens-Clarke County will create more than 500 jobs. Additional events included a “Georgia on my Mind” reception for Irish tour operators, travel agents and travel media to generate interest in Georgia and the Southeastern U.S. as a tourist destination. The First Lady also met with the Irish Ministry for Children and Youth Affairs and visited an early educational intervention program modeled after similar programs established in the U.S. The delegation participated in Saturday’s festivities surrounding Georgia Tech’s participation in the Aer Lingus College Football Classic. Governor Deal joined Georgia Tech President Dr. Bud Peterson on the field to present Georgia Tech’s football team with the Keough-Naughton Trophy in celebration of their victory over Boston College. Nearly 10,000 Georgians traveled to Dublin over the weekend to attend the game.
3. Commissioner’s Mission to Chile
Commissioner Carr led a trade delegation to Chile with a focus on logistics. The delegation met with ASOEX-Chilean Fruit Exporters Association to discuss economic development opportunities and highlight Georgia’s many logistical assets. The delegation also hosted a logistics reception at SOFOFA, the Federation of Chilean Industry and an Existing Industry Thank You breakfast in Santiago. Companies in attendance included ARAUCO, CMPC and Agrosuper. The breakfast served as an opportunity to thank Chilean companies for their continued business in Georgia and expressed support for Georgia companies doing business in Chile.
4. SEUS-Japan Created in 1976 by former Georgia Governor George Busbee, the Southeast U.S.–Japan Association (SEUS-Japan) was established to promote trade, investment, understanding and friendship between Japan and the southeastern United States. Chief Operating Officer, David Werner, served as the head of delegation and addressed the 39th annual SEUS Japan conference in Tokyo. The delegation was comprised of individuals representing various public and private sector organizations. GDEcD representation included the following: Tom Croteau, Ember Bishop, Dawn Townsend, Danielle Inman, Joseph Huntmann and Yumiko Nakazono. Georgia will serve as host state for the conference in 2019.
UPCOMING EVENTS AND OPPORTUNITIES• Consular Breakfast An ongoing series of casual breakfast events to gather members of the Consular Corps and
GDEcD leadership, strengthening our relationship with the international community. Our goal is to educate our “local” diplomats about the work GDEcD does, and to strengthen our relationship with the international community. The casual, conversational nature of these events lends itself to relationship building between GDEcD leadership and the Consular Corps. Each event highlights a different division of GDEcD and the focus for December will be Tourism.
• First Lady Sandra Deal will host Consular Corps spouses for at the Governor’s Mansion for a private holiday tour of the Governor’s Mansion in December. An annual tradition enjoyed by all.
INTERNATIONAL RELATIONS
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INTERNATIONAL TRADE
DIVISION PROFILE GDEcD’s nationally recognized International Trade Division works to bolster Georgia
exports and brand the state as a competitive source of quality products and services.
The division includes International Representatives located in 11 strategic global markets,
and assists Georgia companies to expand their sales worldwide. The Trade division
provides Georgia businesses with the Global Insight and Global Connections they need to
successfully diversify their international customer base. The division also interfaces with
local, state and federal partners to increase services for Georgia exporters and has been
recognized as a national model for collaboration.
QUARTERLY DIVISION HIGHLIGHTS1. Georgia Exporters Learn About China’s $2 Trillion E-Commerce Market
August 1, 2016. Atlanta, Georgia There are currently 520 million online shoppers in China. E-Commerce sales in China are growing at a rate of 25% per year, and are projected to grow to $2 trillion by 2020. In August, Georgia’s Trade Representative in Shanghai, Paul Swenson, hosted a seminar for dozens of Georgia businesses on the opportunities for online sales to China. E-Commerce exports offer low barriers to market entry, low risk, low cost and potentially high returns, particularly for small and mid-sized businesses. Top products include food and beverages, pet foods, health and beauty supplies and aftermarket automotive parts. To learn more, connect with Paul Swenson at [email protected]
2. ABASTUR Trade Show Helps Georgia Food Companies Sell to Mexico August 29 – September 1, 2016. Mexico City, Mexico In partnership with the Southeastern U.S. Trade Association (SUSTA), GDEcD supported 3 Georgia exhibitors at ABASTUR, one of the biggest hospitality trade shows in Mexico and Latin America. Drawing more than 20,000 trade visitors, with 60% representing restaurants and hotels, ABASTUR represents an opportunity for Georgia food service companies to break into Latin American hospitality markets. Mexico is currently Georgia’s 3rd largest export market for consumer-oriented agricultural products. Georgia exhibitors included Cherokee Trading Company, Crider Foods, and Selecto Inc. Event Managers: Priya Verma, Walter Heredia, Felipe Calderon
By the Numbers
$2.5 million Dollar value of Georgia exports supported by GDEcD trade team in first two months of the fiscal year
1,100 Number of trade leads provided to Georgia companies so far in FY’17
304 Number of Georgia exporters receiving customized export assistance so far in FY’17
25 Number of international events GDEcD trade team will support in the next 18 months
• For further information or details – please contact: Mary Waters International Trade Deputy Commissioner International Trade 404.962.4120 [email protected]
Contact Information
Team GDEcD Exhibits at SIAL Paris
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Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
INTERNATIONAL TRADE
3. Delegation of Japanese Peanut Buyers Visits Georgia September 26-28, 2016. Ocilla and Tifton, Georgia. The American Peanut Council, in collaboration with GDEcD, hosted a delegation of 18 buyers from Japan to tour Georgia in late September. The group met with key peanut industry leaders and participated in a South Georgia peanut tour. The group toured Armond Morris’ farm in Ocilla, as well as Tifton Quality Peanuts and Premium Peanut. The tour concluded with a visit to American Blanching to learn about peanut butter manufacturing. Japan is consistently a top 10 importer of Georgia peanuts. Event Managers: Shehzin Jafar, Priya Verma
UPCOMING EVENTS AND OPPORTUNITIES• MEDICA 2016
November 14-17, 2016. Dusseldorf, Germany Georgia celebrates its 11th year exhibiting at the world’s largest tradeshow for medical devices and technologies. This global event has become a signature trade event for Georgia healthcare companies looking for international customers. Six Georgia companies will exhibit in the GDEcD pavilion, with additional healthcare companies exhibiting on their own. Event Managers: Kathy Oxford and Mike Harling
• Hamburg Aviation Forum 2016 December 6-7, 2016. Hamburg, Germany This annual European aviation conference features premium networking opportunities and business to business connections with European OEMs and Tier I suppliers. Three Georgia aviation exporters will co-exhibit with GDEcD. Event Manager: Taube Ponce
• Save the Date! GDEcD International Representatives Visit The 2017 International Representatives visit will take place March 13-17th. Please join us for the annual Go Global reception on Tuesday, March 14th at the Atlanta History Center. This event is an opportunity to engage with Georgia’s representatives in eleven global markets. More details coming soon!
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MARKETING AND COMMUNICATIONS
DIVISION PROFILE The Marketing & Communications division manages the agency’s reputation and promotes Georgia’s business, tourism, arts and entertainment assets throughout the state, U.S. and world. Through the integration of print, digital, social media, outdoor and broadcast channels, the division supports the department’s eight operating divisions. This includes new advertising campaigns, the creation of sales and marketing materials, digital advertising, all internal and external communications, media outreach, more than a dozen social media platforms across multiple divisions and the growth of the department’s eleven targeted websites.
QUARTERLY DIVISION HIGHLIGHTS1. New China investment video released
Check out our recently produced China investment video. Told in Chinese through the eyes of four Chinese executives, the expansive video provides a compelling message that Georgia is a great place for business and family - 佐治亚是安居乐业的首选之地 - for Chinese companies looking to establish operations in North America. This video features the success stories of Hisense, Sany America, Linhai and Self Electronics.
2. Georgia.org homepage and COI pages redesigned for improved user experience In early July, Marketing & Communications launched a new and improved homepage on Georgia.org. Some of the updates include a wider layout, improved navigation and a greater emphasis on Workforce, our Sites and Buildings Database, Newsroom and the We Speak Business enewsletter. However, the biggest change overall is the focus on thought leadership and content that is unique to Georgia. The Real Success Video Hub and the Case Studies provide credible examples of businesses that are succeeding with our unique culture of collaboration, economic development experience and pro-business climate.
3. Georgia.org certified sites program updated and improved Georgia.org/certified-sites went live in September. The link redirects users to the full list of Certified Sites on InSite – one of GDEcD’s premier site selection tools. There’s also a new tab with easy access and callouts to the three utility companies. Additionally, the GRAD sites pages on Georgia.org have been updated.
By the NumbersEXPLOREGEORGIA.ORG• Visits (sessions) increased 19
percent.• Unique visitors (users) increased
17 percent.• Pageviews increased 12 percent.• Visits from Organic Search traffic
increased 12 percent.• Traffic from mobile devices
increased 33 percent.• Visitors’ clicks to Partner Websites
increased 14 percent.• Total email newsletter sends
increased 33%
GEORGIA.ORG• Mobile traffic increased 11 percent.• Traffic from China increased 253
percent.• Traffic to Industry Landing Pages
increased 267 percent.• Traffic to Small Business increased
79 percent.• Visits via Social Referrals increased
28 percent.• LinkedIn referrals increased
37 percent.• Facebook referrals increased
56 percent.
BLOG.EXPLOREGEORGIA.ORG• Visits increased 34 percent.• Unique visitors increased 33
percent.• Pageviews increased 25 percent.• Overall bounce rate decreased 4
percent.• Organic traffic visitation increased
38 percent.• Mobile device traffic increased 67
percent.• The most-read blog during Q1 2017
was “6 Perfect Ways to Celebrate Fall, with 46,691 pageviews.
• For further information or details – please contact: Greg Torre Marketing & Communications Deputy Commissioner 404.962.4173 [email protected]
Contact Information
GDEcD-produced Chinese investment video featuring the success stories of Hisense, Linhai, Sany America, and Self Electronics.
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Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
4. 1:1 Monetary Match Program supercharges the state’s marketing investments The Tourism Foundation 1:1 Monetary Match Program created more interest and raised considerably more money this fiscal year with partners investing far more money into fall media flights than ever before. As a result, Georgia Tourism was able to have impressive print Special Sections in Atlanta Magazine, Southbound, Southern Living and AJC Intown/Living Northside. The Georgia Tourism Foundation also funded a 1:1 Monetary Match with our media partner Travelport and partners are participating in this program. In Fy17, the Regional Tourism Association’s Grant Program was made more flexible for the state’s nine RTAs.
5. “Most Outstanding Website” awarded to ExploreGeorgia.org music microsite In September, the Web Marketing Association named Explore Georgia’s “Year of Georgia Music” microsite winner of the “Most Outstanding Website” award at the Web Marketing Association’s 2016 WebWards.
6. Successful Bioscience media familiarization tour conducted in August To date, there have been seven published articles directly resulting from the tour. The total estimated reach for these seven is 4,187,738.
UPCOMING EVENTS AND OPPORTUNITIES• Production of the new German investment video will be completed and released.• The Year of Georgia Film will be celebrated in 2017.• New Georgia Travel Guide and cover highlighting the Georgia Year of Film will be unveiled at Tourism, Hospitality and
Arts Day at the Capitol in January.
MARKETING AND COMMUNICATIONS
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TOURISM
DIVISION PROFILE Georgia Tourism, through its network of regional and international representatives, Atlanta office, and 12 visitor information centers, assists the state’s communities and attractions in drawing potential travelers to their areas, and helps individual visitors and groups discover Georgia’s unique vacation options. The Division also helps communities develop well-planned and sustainable tourism products.
QUARTERLY DIVISION HIGHLIGHTS 1. The inaugural performance of the ExploreGeorgia.org Songwriter Series
was held July 29, 2016 in Dublin, Georgia at the Historic Dublin Carnegie. The performing artists include EG Kight, Levi Lowrey and Greg Hester. The series celebrates the “Year of Georgia Music,” the 2016 marketing initiative developed by Georgia Tourism to promote the state as a premier destination for live music and music heritage.
2. The International Team went through an extensive RFP process which resulted in hiring new contractors in Germany to represent Georgia tourism in the German speaking countries of Germany, Switzerland and Austria. LMG’s formidable line-up of senior tourism marketing and PR professionals, as well as their well-established network of influential industry and media partners, will serve Georgia Tourism well. LMG’s specialization in tourism and many years of experience in promoting travel from Germany, Switzerland and Austria to the USA and North America make them ideal partners for the state.
3. On July 10, the China Team coordinated a tour for 150 Chinese exchange students from Georgia Tech to the Outlet Shops of Atlanta in Woodstock for a shopping tour. The outlets sent three coach buses and literally rolled out the red carpet to welcome the Chinese buyers.
4. The third annual Georgia Restaurant Week was held July 17 – 23. Held in partnership with the Georgia Restaurant Association this weeklong event aims to highlight the various dining options that are available to consumers throughout Georgia. This week allows patrons, both local and from out of state, to explore various dining options throughout Georgia for a set price and experience the local Georgia products that are available in Georgia’s restaurant.
By the NumbersSeptember year-to-date:
• Statewide hotel revenues are up 6.8 percent over the same period in 2015.
• Statewide hotel occupancy is flat over the same period in 2015.
• The hotel average daily rate (ADR) is up 5.3 percent over the same period 2015.
• Hotel demand is 1.4 percent above the same period in 2015.
• For further information or details – please contact: Kevin Langston Georgia Tourism Deputy Commissioner 404.962.4082 [email protected]
Contact Information
Governor Deal with recipients of the tourism industry awards at the Governor’s Tourism Conference in College Park.
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Georgia Department of Economic Development | 75 Fifth Street, NW | Suite 1200 | Atlanta, GA 30308 | +1.404.962.4000
5. From August 27 – 30, multiple members of the Georgia Tourism team attended the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO). This is the only national forum where tourism destination professionals at the state, region and local level get critical tools, tips and information to help them better market and grow their destinations.
6. The Governor’s Tourism Conference was held September 12 – 14 at the Georgia International Conference Center in College Park. The conference is an opportunity for tourism professionals throughout the state to come together and share ideas, hear from industry experts, learn about trends and issues facing the industry and educate themselves on the latest tools and techniques to promote tourism.
7. On September 20, Georgia Tourism launched its new social media campaign #ExploreGeorgiaPup. The campaign focuses on and encourages pet-friendly travel around the state with trip ideas, itineraries and social media “dogfluencers” as well as partnerships with Georgia State Parks, tourism partners, local pet companies and more. The campaign will run through mid-November.
UPCOMING EVENTS AND OPPORTUNITIES• The Tourism Project Managers and the Visitor Information Center Managers Meeting will be held in Peachtree City
October 24-26. This meeting allows our remote staff to come together and hear from various speakers, discuss planning, and meet with department Leadership.
• Georgia Tourism will be conducting an East West Marketing China Mission November 9 – 17. During the mission team members will participate in the CITM Trade Show and conduct multiple media and tour operator meetings.
• The final two ExploreGeorgia.org Songwriter Series will be November 19 in Dahlonega at the Historic Holly Theatre and December 2 in Macon at the Historic Douglass Theatre.
• Georgia Tourism will host 6-8 German travel writers on an extensive statewide familiarization tour to Atlanta, Savannah and the Golden Isles November 28 – December 3.
• Georgia Tourism will be promoting the state’s offerings at Travel South USA’s 5th International Showcase in Atlanta, Georgia. More than 75 qualified International tour operators from over 15 countries around the globe will attend and meet with 160+ Southern travel suppliers in Atlanta from November 28 - December 1
TOURISM
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Workforce Development
WORKFORCE
DIVISION PROFILE The Georgia Department of Economic Development’s Workforce Division (WFD) administers the Workforce Innovation and Opportunity Act (WIOA) under the leadership of the State Workforce Development Board with the ultimate goal of improving the quality and marketability of Georgia’s workforce to meet the needs of business.
QUARTERLY DIVISION HIGHLIGHTS 1. Georgia WIOA Convening
WFD hosted a two-and-a-half-day training August 1 – 3 for more than 400 workforce development practitioners from across the state. The Georgia WIOA Convening was held at the Cobb Galleria and featured nationally-renowned subject matter experts as well as local speakers. Representatives from GVRA, GDOL, TCSG, and DHS participated and hosted breakout sessions during the convening to offer workforce development strategies from all perspectives.
2. State Launches WorkSource Georgia On Monday, August 1, WFD launched WorkSource Georgia, the state’s first unified brand to represent Georgia’s workforce system. This brand was developed as part of the implementation of WIOA, with the goal of streamlining WIOA-funded services across the state. The brand’s tagline, Connecting Talent with Opportunity, supports the goal of the branding campaign and helps further develop Georgia as a leading state for workforce development.
3. State Announces $250,000 HDCI Sector Partnership Grants On September 13, WFD announced the launch of a $3MM grant program to support the development of sector partnerships in regions throughout the state.
UPCOMING EVENTS AND OPPORTUNITIES• To access a calendar of upcoming HDCI Sector Partnership meetings - visit
Georgia.org/HDCI
By the Numbers
14,582Georgians received WIOA services this past quarter.
410workforce development practitioners, representing GDEcD, GVRA, GDOL, TCSG, and DHS attended the Georgia WIOA Convening August 1-3.
93service members are enrolled in the VET 2 101 Course, a training collaboration between GDEcD and Georgia Tech.
• For further information or details – please contact GDEcD’s Workforce Division at 404-962-4005 or visit workforce.georgia.org
Contact Information
The division launched WorkSource Georgia, Connecting Talent with Opportunity in August 2016 to align Georgia’s statewide workforce system.
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